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July 25 2009 Drapers 21 INDICATOR WOMENSWEAR Drapers spoke to 50 independents about their women’s contemporary fashion business for the week ending July 11. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers Sale favourite: French Connection CONTEMPORARY The high street trend for sophisticated shorts has not taken off among contemporary womenswear indies this season. However, patterned maxi dresses are enjoying a revival. Feedback from indies suggested trade was largely positive during the week, with Sandwich the best-selling brand. TOP 10 Best-selling brands of the week 1 Sandwich 2 Noa Noa 3 Part Two 4 French Connection 5 Great Plains 6 Tommy Hilfiger 7 InWear 8 Ted Baker 9 Noli 10 Steilmann TOP 5 Best-selling categories of the week 1 Dresses 2 Tunics 3 T-shirts 4 Jeans 5 Linen trousers TOP 5 Best-selling dress brands of the week 1 Sandwich 2 Noli 3 Great Plains 4 French Connection 5 Nougat Quickfire questions What brand has had the best sell- through during your summer Sale? 1 French Connection 2 Sandwich 3 Great Plains How has this season’s Sale period performed compared with last year? Better 51% Worse 15% Same 28% Don’t know 6% What brand had the best pre-Sale sell-through in store for spring 09? 1 Sandwich 2 White Stuff 3 Noa Noa What brand do you and your staff wear most in store? 1 Sandwich 2 InWear 3 Part Two To view the latest womenswear trends, go to www.drapersonline.com/ trends Maxi dresses have been doing very well, especially the casual, bohemian styles Sue Turner, owner of Bone Clothing in Lewes, East Sussex Dressing to impress: Part Two Uniform choice: InWear of womenswear indies did not buy into trend- led shorts for spring 09 70 % I don’t buy into trend-led shorts. It’s a dodgy area. I leave that to the high street Lisa James, owner of Hi Hi in Oxted, Surrey of womenswear indies did buy into maxi dresses for spring 09 75 % 00% Better 00% Same 00% Worse Fashion in figures 42% Better 34% Same 24% Worse Total week’s takings Average spend DATE:week ending july 11 2009 2.5% Year-on-year change £5,429 Average: What were the total sales in your store this week? What was the average spend per customer in your store this week? Date:week ending july 11 2009 Average: £92.58 How does your week’s business compare with this time last year? 021DRAP250709_Indicator.sd.indd 21 21/7/09 17:50:46

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July 25 2009 Drapers 21

indicator

womenswear

Drapers spoke to 50 independents about their women’s contemporary fashion business for the week ending July 11. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

Sale favourite: French Connection

contemporaryThe high street trend for sophisticated shorts has not taken off among contemporary womenswear indies this season. However, patterned maxi dresses are enjoying a revival. Feedback from indies suggested trade was largely positive during the week, with Sandwich the best-selling brand.

Top 10 Best-selling brands of the week

1 Sandwich 2 Noa Noa 3 part Two 4 French Connection 5 Great plains6 Tommy Hilfiger 7 InWear 8 Ted Baker 9 Noli10 Steilmann

Top 5Best-selling categories of the week

1 Dresses2 Tunics3 T-shirts4 Jeans5 Linen trousers

Top 5Best-selling dress brands of the week

1 Sandwich 2 Noli 3 Great plains 4 French Connection 5 Nougat

Quickfire questions

What brand has had the best sell-through during your summer Sale?

1 French Connection2 Sandwich3 Great plains

How has this season’s Sale period performed compared with last year?

Better 51% Worse 15% Same 28%Don’t know 6%

What brand had the best pre-Sale sell-through in store for spring 09?

1 Sandwich2 White Stuff3 Noa Noa

What brand do you and your staff wear most in store?

1 Sandwich 2 InWear 3 part Two

To view the latest womenswear trends, go to www.drapersonline.com/trends

Maxi dresses have been doing very well, especially the casual, bohemian stylesSue Turner, owner of Bone Clothing in Lewes, East Sussex

Dressing to impress: part Two

Uniform choice: InWear

of womenswear indies did not buy into trend-led shorts for spring 09

70%

I don’t buy into trend-led shorts. It’s a dodgy area. I leave that to the high streetLisa James, owner of Hi Hi in oxted, Surrey

of womenswear indies did buy into maxi dresses for spring 09

75%

00%Better

00% Same

00% Worse

Fashion in figures

42%Better

34% Same

24% Worse

Total week’s takings

Average spend

DATE:week ending july 11 2009

2.5% Year-on-year change

£5,429Average:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending july 11 2009

Average:

£92.58

How does your week’s business compare with this time last year?

021DRAP250709_Indicator.sd.indd 21 21/7/09 17:50:46