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July 25 2009 Drapers 21
indicator
womenswear
Drapers spoke to 50 independents about their women’s contemporary fashion business for the week ending July 11. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
Sale favourite: French Connection
contemporaryThe high street trend for sophisticated shorts has not taken off among contemporary womenswear indies this season. However, patterned maxi dresses are enjoying a revival. Feedback from indies suggested trade was largely positive during the week, with Sandwich the best-selling brand.
Top 10 Best-selling brands of the week
1 Sandwich 2 Noa Noa 3 part Two 4 French Connection 5 Great plains6 Tommy Hilfiger 7 InWear 8 Ted Baker 9 Noli10 Steilmann
Top 5Best-selling categories of the week
1 Dresses2 Tunics3 T-shirts4 Jeans5 Linen trousers
Top 5Best-selling dress brands of the week
1 Sandwich 2 Noli 3 Great plains 4 French Connection 5 Nougat
Quickfire questions
What brand has had the best sell-through during your summer Sale?
1 French Connection2 Sandwich3 Great plains
How has this season’s Sale period performed compared with last year?
Better 51% Worse 15% Same 28%Don’t know 6%
What brand had the best pre-Sale sell-through in store for spring 09?
1 Sandwich2 White Stuff3 Noa Noa
What brand do you and your staff wear most in store?
1 Sandwich 2 InWear 3 part Two
To view the latest womenswear trends, go to www.drapersonline.com/trends
Maxi dresses have been doing very well, especially the casual, bohemian stylesSue Turner, owner of Bone Clothing in Lewes, East Sussex
Dressing to impress: part Two
Uniform choice: InWear
of womenswear indies did not buy into trend-led shorts for spring 09
70%
I don’t buy into trend-led shorts. It’s a dodgy area. I leave that to the high streetLisa James, owner of Hi Hi in oxted, Surrey
of womenswear indies did buy into maxi dresses for spring 09
75%
00%Better
00% Same
00% Worse
Fashion in figures
42%Better
34% Same
24% Worse
Total week’s takings
Average spend
DATE:week ending july 11 2009
2.5% Year-on-year change
£5,429Average:
What were the total sales in your store this week?
What was the average spend per customer in your store this week?
Date:week ending july 11 2009
Average:
£92.58
How does your week’s business compare with this time last year?
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