womuk february espresso
DESCRIPTION
This is the presentation I gave to the WOMUK February EspressoTRANSCRIPT
WOM UK February Espresso BriefingSix of the best - 2010
Let’s talk about WOMSeriously…
What does true WOM success mean?
It means YOU WINBut… at what?
Customer service? Sales? Brand building?
Set. Clear. Goals.
Case study time…
Case study one: AR to the HBTraditionally, AR has been home to the geeks…
… and those at their desks.
Case study one: AR to the HBAt the tail end of 2009, Hugo Boss decided to augment things…
http://www.youtube.com/watch?v=bag1HdO2fQY&feature=player_embedded
Case study one: AR to the HBAt the tail end of 2009, Hugo Boss decided to augment things…
Stylist, Shortlist, 3 week campaign in the run up to Christmas…
Why did this work?
Case study two: MarmaratiIn 2010, Marmite are launching a brand new flavour of Marmite…
Marmite XO
http://www.marmarati.org
Case study two: MarmaratiTo help choose the flavour, Marmite – via ‘The Marmarati’ – enlisted 200
of their biggest fans and advocates to help choose everything about the new Marmite. From the final flavour all the way through to the shape and design of the final jar…
http://www.marmarati.org
Why did this work?
Case study three: Apple @ MWC
Mobile World Congress is the biggest mobile phone/wireless conference in the world…
Apple, famously (in the industry), never show up
Opera – clearly know this – andwant to talk about the biggestmobile browser in the world
Case study three: Apple @ MWC“We’re here to collect Mr Steve Jobs? For Mobile World Congress?”
Every tech and mobile journalistworth his/her salt was at the event
Who was waiting at BarcelonaInternational?
“Opera Mini Express – 50 million rides and counting!”
http://www.intomobile.com/2010/02/14/opera-waiting-for-steve-jobs-at-the-barcelona-international-airport.html
Why did this work?
Case study four: McDonaldsBus stops. We’ve all seen them, but how do we innovate?
Case study four: McDonalds“Sir, your coffee is ready…”
http://www.youtube.com/watch?v=FM3X21WT9lw
Why did this work?
Case study five: Mini CooperWhat do we see after Christmas?
Case study five: Mini CooperWhat do we see after Christmas?
BOXES
Case study five: Mini CooperWhat about these kinds of boxes?
http://www.mpdailyfix.com/mini-cooper-ad-fires-on-all-cylinders/
Why did this work?
Case study six: Toyota
http://news.bbc.co.uk/1/hi/8505402.stm
Case study six: ToyotaThe company has already recalled eight million vehicles because of ‘accelerator and floormat problems’ – what to they do now?
Case study six: ToyotaThe company has already recalled eight million vehicles because of ‘accelerator and floormat problems’ – what to they do now?
START TALKING
http://www.toyota.com/recall/videos/
Is this working?
BONUS ROUND: DOMINOSThe Big Pizza Turnaround
http://www.youtube.com/watch?v=8aUJC-6K8qo
BONUS ROUND: DOMINOSThe Big Pizza Turnaround
http://www.pizzaturnaround.com/
What about us?
Thanks For more info, please get in touch…
James WhatleyEngagement Strategy Director
+ @whatleydude + 44 7774 898681+ [email protected]