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Strategic Consultancy for the Arts & Culture

What we do Wonderbird is a global strategic consultancy that helps cultural organisations expand their resources to support growth and change. We believe success is a reflection of strength and purpose right across the whole organisation. We take a holistic approach covering financial growth (fund development and commercial income), mission, brand narrative, stakeholder engagement, organisational and strategic planning, coaching and board development.

01 © Wonderbird 2016

Our approachArts organisations can no longer stand still. Anticipating change is a constant state today. We help our clients to be proactive and define those changes, rather than wait for them to emerge because when circumstances change, it happens fast.

Competitive and challenging times mean growth has to be the ambition. Growth builds confidence and enables more choices. It means having a lot of ideas and plenty of options, to carve out your own destiny. For this, cultural entrepreneurship is essential.

Our consultants mix a creative approach to innovation with hands-on pragmatism. Our advice is never an ‘off-the-shelf’ formula. We evolve what’s right for your organisation by working closely with you: capturing ideas, feeding back and shaping as we go.

Our strategies reinvigorate organisations - their financial strength, their audiences and their brands.


Our peopleArts and culture is our background and our passion. We are leaders from the worlds of art and business. The team is headed by

— CEO and founder Naomi Russell worked for London’s Young Vic and Donmar theatres, Royal Opera House and Whitechapel Art Gallery.— Senior Strategic Counsel Martijn Sanders was Director of The Concertgebouw in Amsterdam for 24 years. He is Chairman of the Holland Festival, Rembrandt Association and Erasmus Prize.— Chairman Joachim Fleury is a board member of the Holland Festival and Sadler’s Wells, and global head of Telecoms, Media & Technology at Clifford Chance We understand the sector’s unique challenges from an insider’s point of view. Because we love the arts, we deliver outcomes that transform the organisations we work with. Collaborative, bold, inventive, pragmatic — we want the change you want.


Our service offeringWe have particular expertise in working with senior leaders and boards to develop the long term perspective – how can you imagine and realise your dream? Wonderbird’s services encompass both strategic advisory and ongoing counsel, short-term assessments and feasibility, project set up, delivery and health check, and thought leadership. Our service offering covers six key areas:

Strategy: Strategic planning, consensus building, feasibility & options appraisals, new ideas, business models Organisations: Organisational assessment, organisational change, departmental staffing, recruitment advice, connected working Financial growth: financial planning, fundraising assessment, revenue & capital campaigns, major donor strategy, commercial strategy, corporate sponsorshipBrand impact: brand strategy, mission & vision, key messaging, case development, audience & public engagement, digital strategy Partnership development: Strategic alliances, international strategies, artistic planning, executive production Leadership: board counsel, board development, director’s counsel, leadership forums, leadership trips


Wonderbird LabIn 2014 we created Wonderbird Lab. The Lab is about connecting leaders of top cultural institutions and developing the next generation.

Focused initially on creating networks and sharing knowledge between leaders of cultural institutions, we have brought together a group of thinkers and doers: leaders representing different art forms who are facilitated by Wonderbird to think about the future and deliver change.

The first leaders group, now well established in the Netherlands, is in 2016 creating satellite networks in five other European countries. The programme combines small discussion forums where leaders can discuss major topics that move beyond the day to day, a private online forum where innovative practice and thinking is shared and an annual learning trip of leaders to see good practice first hand and meet peers.


Our locationsWonderbird has its main office in Amsterdam. Our reach is global.

Our team is international. We speak five languages: English, Dutch, French, Spanish and German.


We do it for:Alexandra Palace / The Architecture Foundation / ArtsDepot / Arts Marketing Association (AMA) / Battersea Arts Centre / Bimhuis / London Borough of Barnet / Beeld en Geluid / Bow Arts / London Borough of Camden / Campaign for Drawing / The Cardinall’s Musick / Cheek by Jowl / Collections Trust / Crafts Council / Creative & Cultural Skills / Dash Arts / Het Dolhuys / Drents Museum / Dutch Masters Foundation / Elsevier / Erasmus Trustfonds / ERRATICA / FIL Foundations / Forward Arts Foundation / Fonds Podiumkunsten & Fonds voor Cultuurparticipatie / Free Theatre Belarus / FUEL / G&S Vastgoed / Hartstichting / Holland Festival / House of Illustration / ING / King’s Head Theatre / Koninklijk Concertgebouw Orkest / Koninklijk Museum voor Schone Kunsten Antwerpen / Land Securities / Letterkundig Museum - Kinderboeken Museum / London Film School / Mission Models Money / MOTI-Museum / Museum of Architecture / Muziek Centrum Nederland / National Gallery / Nederlandse Reisopera / Nationale Toneel / Nederlands Dans Theater / NEMO Science Center / New Adventures / Nomura International / Open City Docs Fest / Opera Ballet Vlaanderen / Poetry International / The Photographers’ Gallery / The Print Room / Rambert Dance Company / Rotterdams Philharmonisch Orkest / Royal Picture Gallery Mauritshuis / Sadler’s Wells / Science Museum / Scottish Poetry Library / Shakespeare Schools Festival / The Sixteen / Somerset House Trust / South East Dance / Soundspace Pavilion / Reed Elsevier / Wayne McGregor | Random Dance / Theater Instituut Nederland / Theatre Peckham / Toneelgroep Amsterdam / Trinity College of Music / Trinity Laban / Unseen Amsterdam / Van Gogh Museum / Young Actors Theatre


Contact

Naomi Russell, [email protected]: +31 (0) 6 25 434 521

Amsterdam | Antwerp | London +31 (0) 20 420 8729www.wonderbird.eu


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