WoodFocus

Realizing market possibilities for increased use of wood in Norway

A national strategy including:•Promotion•Research•Competence•Investments

WoodFocus

Realizing market possibilities for increased use of wood inNorway through a national strategy

•Background•Changes •Goals•Strategies•Actions

WoodFocus

Background for the Norwegian effort:

•Lack of development in general•Lack of growth in the sector•Too low rentability in the companies•Exsisting potentials not utilized

•Common action: government and companies together•Establishing a developing forest policy and a national development program

WoodFocus

Ghanges needed in the forest sector:

•In the trade: from storage-sale to shop-sale•In the industry: from products in bulk to total responsibility for the product•In the forestry: from a 100-year perspective to a 20-year perspective•In the chain of custody: changing attitudes, desicions and actions

WoodFocus

Other general needs:

•Impulses of growth in the forest sector•Products must be attractive and ”first choice” among user•Changes of attitudes in general•Development of a new image for the forest sector and for the products•Utilize the ”environmental strenghts” in the sector and the ”environmental profile” for the products•Establishing a common vision for the forest sector•Establishing common goals, strategies and actions

WoodFocus

Common vision for the forest sector:

”Norway shall become a leading nation in production and new utlization of wood”

WoodFocus

Common goals for the forest sector:

•Increase the use of wood•Increase the profitability in the companies•Increase the output from the sector in total

WoodFocus

National strategies on important areas:

•Promotion and information•Research and development•Competence and education•Finance and investments

WoodFocus

Common actions on important areas:

•Developing growth areas•Developing national infrastructure•Tool-box for users/consumers•”Supporting” forest sector policy

WoodFocus

Evaluation and developing of growth areas:

•Multi-storey housing•Massive wood elements•Timber bridges•Use of wood in health institutions•Wood in transport and packaging•Use of wood in the sea-food industry•Developing traditional use of wood

WoodFocus

Development of national infrastructure:

•Wood Focus Norway – Promotion•Wood Centre in Trondheim – Education•”Woody Greenhouse” – Investments in companies•Wood Program – development projects

•National educational programs (universities)•Sector development programs on important areas

WoodFocus

Tool-box for users and consumers:Web-based tool-boxincluding:•Examples of use•Building instructions•Wood information•Producers and trade•Engineering•Products•News

WoodFocus

A new image and appearance of the forest sector ”tomorrow”:

•Intensive user/provider of competence•Focus on markets and customers•Components and system solutions•Forest sector integrating forward•Arcitects and designers as the forest sector’s front-end