woodo business plan

8/19/2019 Woodo Business Plan

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Woodo business plan

Prepared by: Ayush Bisht

2014 - 2019

Ratan

2K14BM413

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ACKNOWLEDGEMENT

On the very onset of this report I o!"d "i#e to e$tend %y sin&ere and heartfe"t ob"i'ation

toards a"" persona'es ho have he"ped %e in this endeavor(

)itho!t their a&tive '!idan&e* he"p* &ooperation and en&o!ra'e%ent I o!"d have not %ade

headay in this start!p(

I a% ineffab"y indebted to Mr( +irender Khanna and ,r( Bhavna Baa for &ons&ientio!s and

en&o!ra'e%ent to a&&o%p"ish this start!p(

.very or# a&&o%p"ished is a p"eas!re* a sense of satisfa&tion( /et %e a"so !se this onderf!"

opport!nity to than# o!r tea% %e%bers ho have &ontrib!ted to this proe&t ith their

inva"!ab"e opinions and s!''estions hi&h has 'one a "on' ay in soothin' o!r ro!'h ed'es as

tea%%ate(

I a"so ano"ed'e ith a deep sense of reveren&e* %y 'ratit!de toards %y parents and

%e%bers of %y fa%i"y* ho has a"ays s!pported %e %ora""y(

I a"so e$tend %y 'ratit!de to ,,I for 'ivin' %e s!&h an opport!nity(

t "ast b!t not the "east I e$press %y 'ratit!de toards %y friends ho dire&t"y or indire&t"y

he"ped %e(

han#in' yo!

Ayush Bisht

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Table of contents

I INT!OD"CTION###########################$

II E%EC"TI&E '"MMA!(#######################$

III OB)ECTI&E'#############################*

I& MI''ION AND &I'ION########################*

& KE(' TO '"CCE''#########################+

&I 'TA!T,"- CO'T'##########################+

&II 'T!ATEG(############################.

&III -!OD"CT' AND 'E!&ICE'######################.

I% B"'INE'' MODEL#########################/

% COM-ETITI&E LAND'CA-E####################/

%I MA!KET ANAL('I' '"MMA!(##################01

%II MA!KET 'EGMENTATION#####################00

%III 'T!ATEG( AND IM-LEMENTATION '"MMA!(##########02

%I& 'WOT ANAL('I'#########################02

%& MILE'TONE'###########################0$

%&I MA!KETING 'T!ATEG(######################0*

%&II -!ICING 'T!ATEG(########################0+

%&III 'O"!CING 'T!ATEG(#######################0+

%I% 3INANCIAL -LAN########################0.

01 INT!OD"CTION

)oodo is a e""-bein' dis&overy app"i&ation that e%poers peop"e to de"ve into and e$p"ore the

best s!ited #ey to !n"o their e!phoria( )oodo is &o%%itted to %a#e .arth a p"anet of

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happiness !n#ies by assistin' yo! in findin' ri'ht servi&e professiona"s for any re!ire%ent

re"ated to bea!ty* hea"th and e""ness(

)oodo as a tea% is devoted to !n"oin' the se&rets and san&t!%s of hea"th* e""ness and

bea!ty( .noy poer of &hoi&e* a"ternatives and &o%parisons thro!'h )oodo as e provide yo!

ith servi&es that are s!perior and ider in ran'e

41 E%EC"TI&E '"MMA!(

)oodo is a e""ness dis&overy app"i&ation hi&h a''re'ates top not&hed sa"ons* spas* 'y%s*

aerobi&s* der%ato"o'y* pan&h#ar%a &enters of ,e"hi 56R re'ion and a&ts "i#e their %ar#etin'

a'ent( )e are &o%%itted to brin' b!siness for o!r &"ients by assistin' &ons!%ers in findin' ri'ht

servi&e professiona"s for any re!ire%ent re"ated to bea!ty* hea"th and e""ness(

-5oble6

/a of &!sto%i7ed %ar#etin' app"i&ations for b!sinesses in bea!ty hea"th and e""ness se&tor in

tande% ith "a of e$p"oratory option for happiness !n#ies providin' a"" the beforehand

infor%ation that a &!sto%er sho!"d have before 'ettin' a&!ainted ith servi&e &enters

'olution

)oodo is not on"y a dire&tory b!t a %ar#etin' app"i&ation hi&h provides a p"atfor% to a"" the

b!sinesses in bea!ty hea"th and e""ness se&tors to &o%%!ni&ate hatever they ish to do

thro!'h oodo to their &!sto%ers and in t!rn e%poers &!sto%ers to de"ve into and e$p"ore the

best s!ited #ey a%on' vario!s options to !n"o their e!phoria(

3o5 businesses

)oodo a&ts "i#e their %ar#etin' a'ent hi&h %a#e s!re that their 8Ps are pro%!"'ated and

hi'h"i'hted beyond their 'eo'raphi&a" rea&h as e""( It provides the% a&&ess to 10*000

prospe&tive &!sto%ers ho are "oo#in' for servi&es re"ated to bea!ty hea"th and e""ness( )oodo

in its app"i&ation and ebsite hando!ts an e$&"!sive &!sto%i7ed ebpa'e s!&h that a virt!a" shop

is estab"ished on"ine hi&h pro%otes their b!siness a&tivities and &onse!ent"y in&rease their

&"ient base(

3o5 custo6e5s

6!sto%ers enoy poer of &hoi&e* a"ternatives and &o%parisons thro!'h )oodo as e provide

the% ith servi&es that are s!perior and ider in ran'e( )e hand o!t a"" the infor%ation that a

&!sto%er sho!"d #no beforehand approa&hin' a servi&e &enters( )e assist the% in %a#in' best

s!ited &hoi&e by providin' the% revies* )oodo b"o'* a b"o' by )oodo aids the% in b!rstin'

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%yths and &reate aareness abo!t servi&es that are novi&e and tries to anser their !eries

re'ardin' the% so that e &an do o!r bit to %a#e .arth a p"anet of happiness !n#ies by assistin'

peop"e in findin' ri'ht servi&e professiona"s for any re!ire%ent re"ated to bea!ty* hea"th and

e""ness(

21 OB)ECTI&E'

hort ter% 'oa"s and obe&tives

1( /a!n&h a %obi"e app"i&ation(

2( In&rease b!siness of enro""ed &"ients by 10-1;

3( .nro"" 00 %ore &"ients ithin 3 %ore %onths si%!"taneo!s"y e$pandin' )oodo(

4( )oodo a&eboo# pa'e to have a&&ess to 3000 peop"e(

$1 MI''ION AND &I'ION

7Mission 'tate6ent

O!r %ission of


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>6!sto%er servi&es and satisfa&tion-the s!&&ess i"" dire&t"y be "in#ed to o!r abi"ity of

satisfyin' the &!sto%er(

>O!r passionate tea% ho or#ed to'ether to brin' this idea into e$e&!tion(

>O!r or#in' &apabi"ity* se""in' s#i""s* o!r data &o""e&tion(

>Mindset - e sho!"d have a s!&&essf!" %indset to a&hieve s!&&ess( he ri'ht %indset in&"!de

bein' &onfident* stayin' fo&!sed* #eepin' "earnin' and tryin'( )e a"" had a s!&&essf!" %indset(

>B!i"din' re"ationships- )hen e b!i"d re"ations* e "evera'e on other peop"e?s reso!r&es and

e$perien&e* hi&h 'ives a "ot of stren'th to o!r b!siness and he"ps o!r b!siness 'ro(

>O!r &o%%it%ent to &ontin!o!s i%prove%ent and tota" !a"ity servi&e(

+1 'TA!T,"- CO'T'

425d 6a5ch 410* to 4$th )uly 410*

ota" 100 or#in' days o!t of 121 days d!rin' this period

)ebsite do%ain 11@₹ (oodo(netA

ostin' 1*300₹

+isitin' 6ards 220 @1C10 ea&hA₹

rave""in' e$pense to 5oida ,,I 1*400 for first 1 days o!t of hi&h 11 ere a&t!a"₹

or#in' days( In tota" for 14 peop"e as per 100 per day₹

,ai"y visitin' e$pense to B!sinesses 200 per person ea&h day(₹

Initia" 1 days it as 200C13D 2E00 %!"tip"y 1 days D 39*000₹

fter 1 days e ere F peop"e "eft

6ost of F peop"e for dai"y visitin' to B!sinesses for the ne$t F0 days

6ost as 1400 ea&h day @FC200A and %!"tip"y by F0 or#in' days D₹ ₹ 9G*000(

Total cost 9 0:*+:$+0₹

.1 'T!ATEG(

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http://www.woodo.net/http://www.woodo.net/


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O!r strate'y is based on de"iverin' stron' va"!e proposition in ni&he %ar#et ()e are tryin' to

b!i"d re"ationship ith servi&e provider( O!r strate'y is to provide best servi&e to &!sto%ers and

a"so to #eep vario!s offers hi&h "ead to benefit of servi&e provider as e"" as &!sto%ers(

)e are b!i"din' stron' %ar#etin' infrastr!&t!re so that e &an rea&h to %ore and %ore peop"e

and even tryin' to in&rease o!r servi&e provider by visitin' vario!s p"a&es and &onvin&in' the%on o!r idea(

/1 -!OD"CT' AND 'E!&ICE'

)oodo i"" be "a!n&hed as a %obi"e app"i&ation as e"" as a ebsite( )e i"" e%poer peop"e to

&hoose a%on' vario!s servi&e &enters en"isted ith )oodo and in t!rn provides b!siness ith a

n!%ber of prospe&tive &!sto%ers ho are "oo#in' for the %entioned servi&es on"ine(

)oodo &aters to

• a"ons

• pas• ,er%ato"o'ists

• ,entists

• Hy%s

• erobi&s

• o'a

• attoo artists

• nd %any %ore J

O!r servi&e is to in&rease &!sto%er base and footfa""s for the above %entioned servi&e &enters by

%ar#etin' ea&h o!t"et e$&"!sive"y and find a %ar#et share for ea&h of the%( )e ens!re anin&rease of 10-1; in &!sto%er base of the% by the end of ne$t E %onths(

It is the %ost i%portant f!n&tion of )oodo to %a#e s!re that 8Ps of o!r &"ients are pro%!"'ated

to the areas beyond their 'eo'raphi&a" rea&h as e""( )e provide so"!tion to their Mar#etin'

vos by a&tin' "i#e their e$tendin' ar%s as on"ine Mar#etin' a'ents(

)oodo or#s on the prin&ip"e of !a"ity and ens!re that on"y !a"ity sa"ons a&&redited by o!r

e$pert pane" are "isted on it and )oodo vo!&h for their servi&es( )oodo envisa'e a tr!st driven

re"ation ith its &ons!%ers(

)oodo b"o'* hi&h is an essentia" part of oodo is a b"o' abo!t bea!ty hea"th and e""ness*

&reatin' aareness* revies of vario!s pro&ed!re and b!rstin' of %yths(

;1 B"'INE'' MODEL

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)oodo is a e""ness dis&overy app"i&ation hi&h is ro!'h"y a rep"i&a of


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hese are the p"ayers that a&tive"y pro%otes b!sinesses of their &"ients and pro%otes their

servi&es to the &!sto%ers(

MAKEO&E!


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L)e o!"d "i#e to s!pport e%poer%ent of %i""ions of bea!ty professiona"s and he"p the%

i%prove their "ives*L

)oodo ai%s to &reate a &o%p"ete so"!tion for bea!ty professiona"s to %ana'e and 'ro their

b!siness thro!'h a s%artphone* and &!sto%ers to boo# appoint%ents instant"y thro!'h their

%obi"e devi&es(&&ordin' to a KPMH report re"eased in 2014* the bea!ty and e""ness ind!stry in India o!"d

near"y do!b"e to Rs(G0*3F0 &rore by 1G fro% Rs(41*224 &rore in 13(

In the ne$t to years* oodo e$pe&ts to brin' %ore than 10 "a#h sty"ists on the p"atfor% and

i%prove their earnin's by a""oin' %i""ions of &!sto%ers to instant"y a&&ess and boo# a hass"e

free sa"on and spa e$perien&e(

041 MA!KET 'EGMENTATION

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Gender segmentation

Male Female

Age segmentation

Under 18 18 to 29 30 to 45 46 to 55 Over 55

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1 to 3

4 to 6 6 to 10>10

22%

29%

22%26%

27%

40%

19%

13%

Frequency of visits

men women

30 30 to 60 !ategor" 3

63%

31%

6%

17%

38%43%

Length of visits

men women

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021 'T!ATEG( AND IM-LEMENTATION '"MMA!(

O!r strate'y is based on de"iverin' a stron' &!sto%er va"!e proposition in %asses as e"" as in

ni&he %ar#et( )e are "oo#in' to offer the ,e"hi-56R re'ion a ne di%ensions of &!sto%ersatisfa&tion here they i"" be ab"e to &hoose not !st the best b!t the best hi&h is %ore feasib"e

to the%(

)e are b!i"din' o!r %ar#etin' infrastr!&t!re so that e &an event!a""y rea&h %ore &!sto%ers

ith the sa%e servi&es in a standardi7ed ay( )e fo&!s on satisfyin' the needs of %idd"e-to-

!pper &"ass(

)e intend to !se vario!s for%s of %ar#etin' &o%%!ni&ation as an effi&ient ay to rea&h o!r

tar'et %ar#et and raise their aareness of )oodo* and their dis&overin' app"i&ation and servi&es(

In addition* )oodo i"" !se effe&tive advertisin' too"s to pro%ote the b!siness( here are %any

traditiona" as e"" as ne innovative %ethods hi&h i"" be !sed to advertise the servi&es

de!ate f!ndin' has been a&&o!nted for hen proe&tin' the pro%otion e$penses( )e intend to

spend the %ar#etin' !ota in the %ost &ost-effe&tive ay( herefore* %any other advertisin'

options i"" be eva"!ated d!rin' the proe&t i%p"e%entation* to %a#e s!re that e a&hieve best

res!"ts(

0$1 'WOT ANAL('I'

he )O ana"ysis provides !s ith an e$&e""ent opport!nity to e$a%ine and eva"!ate the

interna" stren'ths and ea#nesses of )oodo It a"so a""o !s to fo&!s on the e$terna"

opport!nities presented by the b!siness environ%ent as e"" as potentia" threats(

5e$t se&tions e$p"ain %aor stren'ths* ea#nesses* opport!nities* and threats that e sho!"d be

aare of(

0$0 'T!ENGT='• )oodo ai%s at a&hievin' !a"ity in ter%s of de&idin' %ar#etin' strate'ies for its &"ients(

• tron' b!siness ties ith &"ients

• Provides ho"eso%e infor%ation abo!t an o!t"et to its end !sers(

• 6redibi"ity is 'reater d!e to presen&e of oodo s&a"e and its on ratin' %e&hanis%s(

• Positive feedba fro% %ar#et

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0$4 WEAKNE''E'

tren'ths are va"!ab"e* b!t it is !sef!" to rea"i7e the ea#nesses( )e have identified so%e of o!r

ea#nesses:

• tart!p &ha""en'es

• %bi'!ity in strate'y

• 5!%ber of &"ients are "o

0$2 O--O!T"NITIE'

)oodo stren'ths and the aareness of its ea#nesses i"" he"p it &apita"i7e on e%er'in'

opport!nities( hese opport!nities in&"!de* b!t are not "i%ited to:

aA Hroin' tar'et &!sto%ers in bea!ty hea"th and e""ness se&tors

bA Re"ative"y ne spa&e&A 5o bi' p"ayer present

0$$ T=!EAT'

hreats that e sho!"d be aare of in&"!de:

aA too %any s%a"" p"ayers aitin' to stri#e it bi'

bA a"%ost a"" &o%petitors are e"" f!nded&A "oer in&"ination of &!sto%ers to e$peri%ent

dA servi&es are not fre!ent"y re!ired

0*1 MILE'TONE'

• )oodo had 1000 "i#es on a&eboo# ithin 2 %onths of its deb!t on a&eboo#

• )oodo a"ready is a fa%i"y of E00 in ter%s of its &!sto%ers

• )oodo &o!nts 10 &hains of "eadin' o!t"ets in ,e"hi as its &!sto%ers

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0+1 MA!KETING 'T!ATEG(

Mar#etin' trate'y

he %ar#etin' strate'y of )oodo e%phasi7es on &reatin' and deve"opin' a &orporate identity

that &"ear"y defines o!r %ar#et in ter%s that benefit &!sto%ers(

• WO!D O3 MO"T=-e$perien&e i"" 'ive rise to %ore e$perien&es hen )oodo?s

%a'i& i"" start a &hain rea&tion of appre&iation(

• -!OMOTIONAL E&ENT'-&o""e'e events i"" be s&hed!"ed to &reate aareness abo!t

o!r prod!&t oodo app in o!r tar'et %ar#et

• 'OCIAL MEDIA CAM-AIGN-&a%pai'ns on titter a&eboo# and Insta'ra% are

a"ready a&tive and operationa" to pop!"ari7e the app( Moreover e are &o%in' !p ith a

oodo b"o' to fa&i"itate &a%pai'nin'(

• BIG LA"NC=-to 'enerate interest and &reate hype aro!nd the app"i&ation(

• A-- 'TO!E O-TIMI'ATION-e have to %a#e everythin' yo! &an so !sers find yo!

easi"y ithin the %obi"e app stores(

>"ALIT( AND >"ANTIT(- )e need to #eep on !pdatin' yo!r app to %a#e it better(

o%eti%es it i"" %ean %ore feat!res( o%eti%es it i"" %ean fo&!sin' on a feat!re that

peop"e "i#ed the best(

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0.1 -!ICING 'T!ATEG(

he &!sto%ers ho avai" bea!ty and e""ness servi&es are espe&ia""y sensitive to servi&e va"!e(

)oodo %!st ens!re that pri&e and servi&e are per&eived to be a 'ood va"!e to o!r &!sto%ers( he

on"ine presen&e i"" be offered at a reasonab"e pri&e* hi&h i"" #ept as "oest in the %ar#et as

possib"e( In the e-&o%%er&e* one %essa'e rin's tr!e: other &o%petitor &an a"ays beat yo! on pri&e(

herefore* o!r pri&in' strate'y i"" be &o%petitive ithin the vario!s paa'e ran'e* b!t i"" not

re"y on the se""in' pri&e to overshado other advanta'es of doin' b!siness ith o!r &o%pany*

s!&h as a diverse "ine of pre%i!% servi&es* that are readi"y avai"ab"e* reasonab"y pri&ed* and

baed by servi&e e$&e""en&e(

In addition* e re&o'ni7e that pri&e f"e$ibi"ity is &riti&a" to o!r s!&&ess( )e are prepared to offer

dis&o!nts and a""oan&es* sa"es pro%otion pri&es* and to red!&e the pri&e over "i%ited periods of

ti%e d!rin' the s"o-sa"es periods* in order to in&rease o!r operatin' &apa&ity !sa'e* and red!&e

or e"i%inate id"e &apa&ity and s!bse!ent "osses(

here i"" be a ran'e of different paa'es hi&h i"" provide different verti&a"s to o!r dire&t

&!sto%ers in ter%s of "istin' ran#s* ratin's* on"ine %ar#etin' et&(

he pri&e ran'e for different paa'es hi&h is de&ided yet ran'es fro%

Rs(1200 to Rs(12000 per year

0/1 'O"!CING 'T!ATEG(

he eb desi'nin'* deve"op%ent* ebsite %aintenan&e* o!"d be %ost"y o!tso!r&ed(

Many eb desi'nin' fir%s and free"an&ers o!"d be &ons!"ted to fi'!re o!t the best possib"e

%ethods to &reate an app"i&ation hi&h s!its the vision and %ission of )oodo(

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0;1 3INANCIAL -LAN

s )oodo is an on"ine b!siness* it has very "ess initiation &ost and %aintenan&e &ost( )e have

&a"&!"ated the initia" &ost that the b!siness %ay fa&e ta#in' into &onsideration the fo""oin'

e$penses:

)oodo i"" be a pre%i!% "istin' eb porta"* and e p"an to &har'e every b!siness a s%a""

a%o!nt to be "isted on )oodo(

his &ost i"" be deter%ined ta#in' into &onsideration %any fa&tors s!&h as pro%otiona"

&a%pai'ns or server &osts* et&(

On top of that e i"" provide spe&ia" servi&es "i#e &o!pons and offers that i"" benefit both the

b!siness @sa"esA and &!sto%ers @profitA( Of these &o!pons and offers e i"" &har'e the b!siness

a s%a"" per&enta'e of the dis&o!nt(

Dist5ibution of cost

/et !s ass!%e that a se""er is offerin' servi&es at a 1; dis&o!nt( o o!t of this 1; oodo i""

&har'e 4; &o%%ission and the &ons!%er i"" save 11;(

s oodo has not in&!rred any %aor &osts* and the f!t!re variab"e &osts are not yet esti%ated*

the finan&ia" p"an is in&o%p"eteA

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M/.R5I5H

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woodo business plan

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