wool millprezoshort
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A Vision for Ecologically Beneficial Apparel Manufacturing
Source: Wool Mill Feasibility Study – www.fibershed.com
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Synthetic garment fibers are the greatest source of plastic pollution on the world’s beaches(NY Times, 2011)
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20% of global water pollution is
from textile dyeing and treatment
(World Bank, 2013
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Child labor and forced
labor still are problems in
the textile supply chain
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Consumers want local and domestic
0
100
200
300
400
500
600
700 Willingness to pay 25% or more price markup for local
Source: Iowa State University, Allan Ortiz 2010
In a NY Times Survey, 68% of respondents preferred products
made in the U.S. and were willing to pay
more!
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Re-shoring is already happening
How much it costs to make a hoodie. Representative wholesale costs, according to Bayard Winthrop, the founder of American Giant. Source: New York Times, September 19, 2013.
“LA’s Single brand can turn around 800 silk print dresses for Neiman Marcus and Lord & Taylor in as little as two weeks, now that 90% of its production is done at home with only a $1/dress price difference, with quality control and timing much better (Los Angeles Times, 2011).”
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Macro Market
Consumers
LOHAS
Brands
Total Addressable
market = $14.7 billion
$331 billion US Apparel Market
$290 billion LOHAS market
$36 billion in CA
textile/apparel market
$14.7 billion CA brands
textile market
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Culture of Sheepherding at Risk
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It’s time for a new model . . .
Sheep to Chic 100% Local
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CA Wool Inventory Quantity
Total inventory = 1.4 million lbs. of wool, 44.8% of total CA supply
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CA Wool Inventory Quality79% is fine enough to wear next to skin!
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Flock Size and Wool Quality
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CA Wool Inventory Color and Usability
Breeding needs to be optimized for fineness and color diversity!
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Recommended Products
4.5 oz. knit fabric, 60"
wide on bolt
8 oz. knit fabric, 60"
wide on bolt
12 oz. knit fabric, 60"
wide on bolt
4.5 oz. seamless garment
8 oz. seamless garment
20 oz. knit fabric, 60"
wide on bolt
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The Greasy Wool to Garment Process
Wool Aggregation
Cutting and
Sewing
Wool fabric milling
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The Equipment
Scouring
Combing
Spinning
Knitting
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Conceptual Design 85,000 square feet, 97% renewable energy, 100% water recycling
Facility
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Closed Loop Milling System
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Multi-Stakeholder Coop & DPOThe nonprofit
Fibershed
Ranchers (producers)
Designers and artisans
(consumers) The mill workers
Mission-aligned supporters (investors)
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Initial Funding
Start-up financing from foundations and impact investors
USDA grant funding
Co-op member equity contributions
Direct public offering (DPO) of preferred stock
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What are the next steps?
Prototype & Test Market Viability
Mill Business Plan
Design and Build Mill
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• Natural Fiber Cloth Development• Raw Fiber Sourcing• Integrated Marketing
Step 1: Market Viability