woolsey tradeline future of work€¦ · • speaking on future of work to the c-suite, management,...

Kristine Woolsey, Behavioral Architect

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602-418-8134 www.kristinewoolsey.com

Tradeline 2013

Space Strategies

Design Strategy for the Future of Work


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Tradeline 2013

Space Strategies

Behavior Driven Workplace Change

and the implications for business and facility strategies

four behavior trends to watch

Asynchronous Work

Anything is Possible

The Power of Many

Micro-Preneurs


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Tradeline 2013

Space Strategies

Context:

5 Generations in the workplace

Different definitions of "success" and "progress“

Different ways of working and communicating

Different ways of being

7.8% Unemployment but….

3.8 million jobs went unfilled for more than 6 months


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Tradeline 2013

Space Strategies

Behavioral Trend #1 – Asynchronous Work

We now have the capacity to work when and where we want.

Employees are becoming workplace consumers

and they want the freedom to choose when and where to work.


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Tradeline 2013

Space Strategies


Accenture New York chose a

3 part real estate strategy

rather than expand their New

York real estate holdings:

1) Buildings they control (own

or lease)

2) Spaces they don’t control

(home or coffee shop)

3) By the use spaces

(executive suites,

coworking, etc.) managed

through liquidspace.com


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Tradeline 2013

Space Strategies


Employees want the freedom to workflex but research shows co-

location adds enormous value. So allow them to workflex inside your

building with activity based workplace strategies;

assigned desks with alternate informal work areas OR unassigned desks.


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Tradeline 2013

Space Strategies


Glaxo Smith Kline

has embraced

Activity Based

Workplace

strategies. Their

designs provide

numerous kinds

of spaces for

different

workstyles.

(plan diagram from Forbes)


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Tradeline 2013

Space Strategies


The best employees must be attracted to the workplace not forced.

Use retail strategies:

• Location

• Amenities

• Creation of Community

Facebook’s new housing project


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Tradeline 2013

Space Strategies

Behavioral Trend #2 – Anything is Possible

Technology bends, breaks, and gets around the rules.

Things we never thought possible are happening every day!

Blueseed is a cruise ship that has been

gutted and filled with desks. It will be

parked 12 miles off the coast of

Silicon Valley. In the US it is difficult to

get a work visa but not difficult to get

a 10 year tourist visa. With that

tourist visa an entrepreneur or

contract worker can live in Silicon

Valley and commute to work in

international waters.


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Tradeline 2013

Space Strategies


Competition is everywhere!

Percentage of 16 year old’s with a drivers license

53% 1986

31% 2012

Did Ford ever think Facebook would be their competition?


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Tradeline 2013

Space Strategies


The workplace needs to be agile, giving employees the power to

manipulate their own space in response to threats and opportunities!

Furniture trend:

products that can be easily reconfigured by employees

with no support from facilities.


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Tradeline 2013

Space Strategies


Workplace agility can be created with technology.

This is Bluescreen from Haworth, a large scale touch screen interface that recreates the

traditional “war room”. The screen is completely interactive and can be saved as a

computer file so that it can be “put away” and the space used by the next group..


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Tradeline 2013

Space Strategies


Younger employees want to believe “Anything is possible”.

Non hierarchical floor plans and transparency create that possibility.

Ticketmaster’s original layout showing location of executive offices, clearly grouped and

located to convey hierarchy. This kind of layout is less attractive to Millenials and younger

who believe “anything is possible” and will leave to find a company where that is true.

Our alternate proposal that allowed them to keep their executive offices but arranged

them in a way that was less hierarchical .


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Tradeline 2013

Space Strategies

Behavioral Trend #3 – The Power of Many


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Tradeline 2013

Space Strategies


Diversity and Problem Solving Study

By Larry Pool, Professor, Researcher, Author

• Group 1 – highest IQ individual

• Group 2 – high IQ individuals with similar backgrounds

• Group 3 – mixed IQ individuals with diverse backgrounds

Group 3 solved more problems better every time!


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Tradeline 2013

Space Strategies


The Theory of Adjacent Possibility

We can only think up ideas that are adjacent to things we already know.

So the more we know, the more adjacent possibilities there are.


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Tradeline 2013

Space Strategies


Functional Inconvenience

The perfect wait time to cause interaction is 4.5 minutes. Less than that and people will not talk

while waiting. More than that and people will skip their coffee. By setting up a situation where

people wait about 4.5 minutes, Google can increase diverse interactions and increase the

opportunity for problem solving and innovation.


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Tradeline 2013

Space Strategies


Spaces and programs

necessary for innovation:

1. Socialization

2. Concentrated work

3. Collaboration

4. Learning


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Tradeline 2013

Space Strategies


Leveraging the Power of Many!Most office lunchrooms are the kind

of space that makes people go out to

lunch or eat at their desk. Turning a

lunchroom into a café is a huge

opportunity to drive interaction,

diversity, and result in innovation.


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Tradeline 2013

Space Strategies

Behavioral Trend #4 – The Rise of the Micro-preneur

Companies need to utilize the vast number of available

contingent workers to keep their companies lean and agile.

Local Motors creates new

designs by outsourcing to

its customers with

crowdsourced design

competitions.


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Tradeline 2013

Space Strategies


Facilities need to include spaces that will draw together internal

and external teams, generating a sense of inclusion for

contingent workers.


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Tradeline 2013

Space Strategies


Leadership in the networked age is not about command and

control, it is about identifying goals, setting rules, and coaching

the players.

And that requires clear and consistent

communication on all fronts.


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Tradeline 2013

Space Strategies


Aligned communication

(visual, verbal, physical)

is the fastest way to generate trust.

High trust organizations are more

successful on all fronts.

The physical environment can drive trust

by matching who you say you are. It can

cause distrust if the gap between what

you look like and who you say you are is

too large.


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Tradeline 2013

Space Strategies


It doesn’t matter what style, color, or layout you like.

The question is what will attract your target market.

Which of these lobby’s will connect with a target market of

women between 30 and 40?

Based on a random sample of audience responses from 8 different lectures, the overwhelming

consensus is that the top photo is most likely to attract women between 30 and 40.


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Tradeline 2013

Space Strategies



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Tradeline 2013

Space Strategies

The Tradeline Three Takeaways

1. Alignment of business and facilities strategy is critical for

business success. Carefully craft every project to include both

the required facilities and business components.

2. Functional inconvenience is an important concept. Don’t

respond to individual requests that undermine the larger

picture business goals.

3. A robust Change Management program is critical to any

project’s success. Remember that different generations will

respond to change differently.


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Tradeline 2013

Space Strategies

What we do:

• Speaking on future of work to the C-suite, management, and large groups.

• Workshops for leaders and employees to define how their culture meets the future of work.

• Physical branding to establish a look and identity that can guide facilities work.

• Space planning that establishes strategic organizational adjacencies for greater ROI

• Change management plans to help employees transition

• Interface between owner and architect, managing the process of physical change.

woolsey tradeline future of work€¦ · • speaking on future of work to the c-suite, management,...

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