woolworths in nigeria

6
A CASE STUDY ON THE INTERNATIONALISATION OF WOOLWORTHS IN NIGERIA

Upload: razzaaq-mayman

Post on 19-Feb-2017

291 views

Category:

Business


1 download

TRANSCRIPT

PowerPoint Presentation

A Case Study on the Internationalisation of Woolworths in nigeria

Background

Timeline:1931: First store in South Africa 1947: Relationship with M&S1981: Merge with Truworths1997: Unbundled & listed on the JSE1998: Acquired Country Road Group2002: Franchises in Nigeria2004: Exits due to import ban2011: JV in Nigeria2012: Opens 3 stores in Nigeria 2013: Divests from NigeriaStores: 1 200Employees: 38 000Revenue: R58 069 mil (45.4% up from 2013) Headline Profit: R3 307 mil (19.4% up from 2013)

Nigeria In their own words

So what went wrong?

ValueEfficiency

Alternative strategies?FlexibilityBusiness Model & Supply ChainValue PropositionBetter marketingSuperSport / Studio W / Local DesignersLimited food & drink offeringCustomer RelationshipsOnline presenceLoyalty cardChannelsInformal sector

Thank You