word of mouth explodes with instaroid at public attraction launch event
DESCRIPTION
See the event video: https://vimeo.com/104685147 Instaroid is an instant photo printing solution for events and venues. Delight crowds and let them become your brand ambassadors! 1-minute video presentation: http://vimeo.com/92751144 Instaroid activated the launch weekend of a new interactive museum in Singapore. The results were stunning: - a real crowd pleaser: 1,500 user-generated photos printed in 2 days - social media amplification: 134,000 impressions, thousands of shares and likes, hundreds of new Facebook fans, check-ins, hashtags... were generated by Instaroid. Want to engage your audience and expand the reach of your brand, event or venue? Contact us: www.instaroid.sgTRANSCRIPT
Public Attraction Launch EventActivated by Instaroid
Singapore, 21-22 June 2014
Anonymized version indicates sanitized data
About the customerThe attraction is Korea’s original and biggest chain of Illusionary Entertainment Museum, now in Singapore.
Smartphone in hand, visitors can create memorable photos with their family and friends.
About Instaroid1 minute video vimeo.com/92751144
ObjectivesThe management of the Museum chose Instaroid to:
1. Engage and delight the crowd with a personal, branded keepsake
2. Generate offline and online word-of-mouth
Setup• 2 Instaroid Boxes
• 1 live photo gallery on large LCD screen
• Signage and coupons given with entry tickets
Branding• Custom frame on every
printed photo sticker with client logo and QR code
• 1-click Facebook Like button to client Facebook fan page
• Facebook share with branded picture, message and check-in at the venue.
• Twitter share with @mention
• Email to a friend
QR code to TripAdvisorattraction page
logo visitor’s picture
check-in with link to Facebook page
branded picturewith logo
Results
Amazing crowd engagement
• Wide coverageOver 1,500 prints from 399 users (xx % of total adult customers)
• Addictive3.75 prints per user, with some users printing more than 20 pictures
Online activation• Crowd spread the brand
spontaneously
• Reach on social media enabled by Instaroid was over 134,000 people
Sources:- Facebook Insights (stories impressions)- Twitter: exact number of followers for each user who tweeted via Instaroid
• Direct email sent to 399 users in their personal inbox after event for reactivation.
Facebook activation• Instaroid was a major driver of
Facebook visibility during the event.
• Instaroid generated 25% of new Facebook fans
• Instaroid generated 51% of check-ins
• Users shared 1,095 branded pictures (with check-in and logo) on their profile, which generated 2,400+ organic likes (avg 2.2 likes per share)
• 44% of users became fans of the client pagevs. usually 0.5-1% with Facebook Ads
• 49% of users shared their pictures at least once
The Instaroid Effect
0
175
350
525
700
Facebook Likes Facebook Check-ins
Others Instaroid
+33%
+107%
Twitter activation• Instaroid was the only source of
Twitter activity for the attraction during the event.
• Instaroid generated xx tweets from xx users18 public, 36 from private profiles
• 8.3% of users tweeted at least once
• 1.64 average tweet per Twitter user
• Over 3,000 followers reached
The Instaroid Effect
link to branded picture
mention to client’s account
98%
Tweets
Instaroid (public) Instaroid (private) Others (public)
98%
Where Instaroidcan take you
• Using Instaroid as a 24/7 marketing machine, what if you could generate over the course of one year:
10,000 - 30,000 highly qualified Facebook fans50,000 - 200,000 photos shared on Facebook20,000 - 40,000 Facebook check-insx,000 - x0,000 tweets about your brandx,000 - x0,000 Instagram followers
• What if you could reach every customer by email after their visit to nurture your database?
• What if your logo was stuck on tens of thousands smartphones, wallets, and family fridges across the city?
Contact
www.instaroid.sg
June 2014.Copyright 2014 — Instaroid Pte. Ltd.
Appendix: data (sanitized)June 21-22
Facebook From Instaroid app Total Ratio Instaroid / Total
New fans
Photo shareswith check-in
# users who checked-in
xxx xxx 25 %1095 unknown unknown
xxx xxx 51 %
Twitter From Instaroid app Total Ratio Instaroid / Total
Tweets frompublic profiles
Tweets fromprivate profiles
# users who tweeted
xxx xxx 95 %
xxx unknown unknown
xxx xxx 97 %
source: Facebook dashboardsource: Instaroid database
source: Instaroid database source: Twitter public data