word press powerpoint
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Dylan Cortina's PresentationTRANSCRIPT
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WORDPRESSDylan CortinaMKTG 338 – Social Media MarketingPaula Morris
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What is WordPress?• WordPress is an open source CMS,
often used as a blog publishing application powered by PHP and MySQL.
• It has many features including a plugin architecture, template system, and gravatar.
• currently 55,595,208 WordPress sites in the world.
• Get started by downloading software script or joining WordPress.com
• completely customizable and can be used for almost anything.
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Main Influences of WordPress• full content management system…
if you can imagine it, it’s possible.• multiple plug-ins and widgets
allowing users to extend the abilities of WordPress beyond original installment
• The multi-user feature allows up to 10 users each with different levels of authorization.
• mobile usage allows you to comment effortlessly along with composing posts and location mapping
• ALWAYS be connected
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Key Performance Indicators• Over 341 million people view more
than 2.5 billion pages each month.• WordPress.com users produce
about 500,000 new posts and 400,000 new comments on an average day
• WordPress is used by over 16.7% of Alexa Internet's "top 1 million" websites
• As of August 2011 manages 22% of all new websites.
• Support requests, theme switches, and embeds.
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Advertising • AdSense, Yahoo, Chitika,
TextLinkAds, and other third-party advertising is not allowed at WordPress.com.
• WordAds lets WordPress.com bloggers with moderate to high traffic and appropriate content turn on ads and earn money from their blogs.
• You can run any ads you’d like if you manage your own WordPress installation
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Tips?...Use the Plugins!!!• allows any user to customize their
blog into anything• With 21,239 plugins, the
possibilities of customization are endless
• Buddy Press – Social Networking• Akismet – Guards against spam• WordPress Database Backup and
stats• Unique to each individual
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Cautions• January 2007 – attacker
introduced exploitable code• May 2007 – 98% of WordPress
blogs were outdated EXPLOITABLE
• April 2009 – Seven unpatched security advisories out of thirty-two.
• Protect using security plugins such as Better WP Security and WP Security Scan
• protect installations by renaming the default admin account, as well as editing the site's .htaccess file.
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Businesses Using WordPress…• TechCrunch• TED• CNN• NFL• The New York Times• UPS• Ebay• OldSpice• PlayStation• Best Buy• Pepsi
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Works CitedBlack, Tiffany. "How to Use WordPress for Business." Inc.. 03 May 2010: n.
page. Web. 11 Sep. 2012. <http://www.inc.com/guides/2010/05/wordpress-for- business.html>.
www.WordPress.com. N.p., n.d. Web. 11 Sep 2012. <http://wordpress.com/>.
www.WordPress.org. N.p., n.d. Web. 11 Sep 2012. <http://wordpress.org/>.
"WordPress." www.wikipedia.org. N.p., 08 Sep 2012. Web. 11 Sep 2012. <http://en.wikipedia.org/wiki/Wordpress>.