Podcasting and WordPressDustin Hartzler (@DustinHartzler)

Twitter Hashtag: #WCNC

About Me

✓ My Name is Dustin Hartzler

✓ Full-time WordPress developer and podcaster

✓ My success of becoming a website developer has come from my podcast

Free Download

✓ http://YourWebsiteEngineer.com/wcnc

ARE YOU READY?

Overview

✓ What are the Benefits

✓ The Set Up

✓ Necessary Equipment

✓ Step-by-Step Workflow to Create a New Episode

What is a Podcast?

✓ A podcast is a series of digital media files (either audio or video) that are released in episode and usually delivered through web syndication feeds

Podcasting is one of the hottest things in social media

Benefits of Podcasting

✓ Podcasting is one of the most intimate connection to your audience. Hearing your voice builds rapport

✓ Creating the content is easy

✓ Audio is available 24 hours a day

“I feel like I know you”

Benefits of Podcasting

✓ Millions of people commute to work

✓ Easy to consume

✓ Much easier to become an “expert” in iTunes

420 Million Active Blogs vs 250,000 Podcasts

Benefits of Podcasting

✓ It’s easy to determine you are a thought leader

✓ Attract new followers

✓ Podcasting helps you to improve your speaking skills

People can agree to have you send your message

Do You Read Tweets?

Do You Read Blogs?

Convinced Yet to Start a Podcast?

Exposure

✓ Discoverability

✓ Stickability

✓ Sharability

Discoverability

✓ SEO

✓ Artwork

✓ Related Shows

✓ Rankings

SEO

✓ iTunes is a search engine

✓ Need a great title

✓ WordPress Resource: Your Website Engineer

Artwork

Related Shows

Rankings

✓ New and Noteworthy

✓ What’s Hot

Stickability✓ Sound quality

✓ Too much fluff

✓ Valuable content

✓ Actionable tips

✓ Social Proof

✓ Keep engage during the show (pause, repeat yourself, voice volumes)

Sharability

✓ Create something worth sharing

✓ Make it easy to share

Overview

✓ What are the Benefits

✓ The Set Up

Additional Hosting Package

✓ Online storage for all your digital content

✓ libsyn.com

✓ Starts at $5/mo. for 50mb of content

Configure RSS

✓ RSS stands for Really Simple Syndication

✓ It’s a powerful feature built into WordPress

✓ http://YourWebsiteName.com/feed

Configure RSS

And More!

Configure RSS

Submit to Podcast Directories

Submit to Podcast Directories

Submit to Podcast Directories

✓ Blackberry - http://rimpodcast.quickplay.ca/rimpodcasting/

✓ Zune Podcast Directory - Email podcasts@microsoft.com

✓ Stitcher - http://www.stitcher.com/contentProviders.php

✓ And More!

Install PowerPress Plugin

✓ Blubrry PowerPress brings the essential features for podcasting to WordPress including full iTunes support, web audio/video media players and more.

✓ http://wordpress.org/extend/plugins/powerpress/

Overview

✓ What are the Benefits

✓ The Set Up

✓ Necessary Equipment

BeginnersPhone Headset Mic Computer

OR

IntermediateMicrophone Mixer

Computer

Audio Input

Skype, Music, etc.

Listen to the MixHeadphones

Headphones

Record

Serious PodcasterMicrophone Mixer

Computer

Audio Input

Skype, Music, etc.

Listen to the MixHeadphones

Headphones

Record

Overview

✓ What are the Benefits

✓ The Set Up

✓ Necessary Equipment

✓ Step-by-Step Workflow to Create a New Podcast

Step #1

✓ Prepare for show

Step #2

✓ Record Audio (or video)

Step #2Phone Digital Recorder Computer Software

Step #3

✓ Edit File (if necessary)

✓ Convert to .mp3

Step #4Computer Software

Step #4

✓ Tag media file

Step #4

✓ ID3 Editor

✓ pa-software.com

Step #5

✓ Upload to 3rd Party Host

✓ You will get a direct link to your episode

Step #6

✓ Create a new blog post (show notes)

Step #7

✓ Add audio URL to PowerPress Plugin

Step #8

✓ Publish Blog Post

Keys for Consistency

✓ Schedule regular content creation times

✓ Make creation a habit

✓ Schedule topics ahead of time

✓ Have a template for your show

Thank you!✓ For more free WordPress information:

✓ Listen to Your Website Engineer Podcast

✓ Go to YourWebsiteEngineer.com

✓ What do you want to learn? Email: Dustin@YourWebsiteEngineer.com

Any Questions?