Open Social Media: Where we tell it like it is

WordPress Cogs And Wheels

That makes your site work like a clockwork

#OpenSM Webinar hosted by Captive TouchGuest speaker Mattias Gronborg, CEO iGoMoon

2012, 26 October

Open Social Media: Where we tell it like it is

Who is Mattias?

CONNECT WITH MATTIAS

Blog: www.mattiasgronborg.comTwitter: @MattGronGoogle+: mattiasgronborg.com/gplusiGoMoon: www.igomoon.com

IN SHORT

Mattias Gronborg is an entrepreneur who runs iGoMoon – a managed WordPress solution firm. iGoMoon builds world-class Web in WordPress, responsive adapted, for screen, tablet and smart-phone. He speaks, educates, and consults on different online projects.

Open Social Media: Where we tell it like it is

The iGoMoon Crew

Open Social Media: Where we tell it like it is

Our Services

Open Social Media: Where we tell it like it is

We Will Cover TodayTechnology setup:•Domain•Hosting/Backup•WordPress framework and design •Responsive (Mobile)•Plugin how to’s

Open Social Media: Where we tell it like it is

WordPress?

•Who uses WordPress?•Goes beyond blogging •It’s open source (It’s free)•Developer community

Open Social Media: Where we tell it like it is

.com OR .orgBenefits WordPress.COM •Free easy setup•Technical maintenance is taken care of (setup, upgrades, spam, backups, security)•Great traffic benefits being part of Wordpress.com communityResources:http://www.mattiasgronborg.com/the-first-step-to-building-your-home-base-with-wordpress/

Open Social Media: Where we tell it like it is

.com OR .orgCons WordPress.COM •You cannot modify PHP code•You can’t upload plugins•Not as scalable as .orgResources:http://en.support.wordpress.com/com-vs-org/

Open Social Media: Where we tell it like it is

Setup WordPress.orgYour basic needs:•Domain (www.yourcompany.com)•WordPress friendly Hosting •WP Framework (Genesis & Studiopress)•Think responsive (Go mobile)•Plugins

Open Social Media: Where we tell it like it is

Personal Or Company?• Integrate with your company?

(search benefits)• Subdomain

(www.blog.yourcomapny.com)

Open Social Media: Where we tell it like it is

Your Branding Name(www.yourcompany.com)

•Use a domain name registrar•Is it easy to pronounce?•Will people remember it?Resources:http://www.mattiasgronborg.com/the-first-step-to-building-your-home-base-with-wordpress/

Open Social Media: Where we tell it like it is

WP Friendly Hosting• Ask your friends and peers, what

kind of hosting are they using? • Your favourite site?• Understand your own needs• One-click installResources:http://www.webhostingclue.com/best-wordpress-hostinghttp://www.mattiasgronborg.com/how-to-choose-a-wordpress-framework-and-web-hosting

/

Open Social Media: Where we tell it like it is

BackUp Your Site

Open Social Media: Where we tell it like it is

WordPress FrameWork

iGoMoon’s crew, helps you modify your Genesis frame and design. So you get an astonishing personal touch that fits your company and brand.

Open Social Media: Where we tell it like it is

Mobile Responsive • In Sweden 54% surfs the Web on smart-

phones, 20% uses iPad. (U.S 45% and 25%)• The layout and/or content responds or

adapts based on the size of screen they are presented on.

• You dont need mobile Websites or plugins• User friendly for your visitors• Google loves itResources:http://www.igomoon.com/blog/what-is-responsive-web/

Open Social Media: Where we tell it like it is

Why Design Matters• To get to the mind, you must go

through the eyes. Be unique!• It gets more personal, this overcome

the ”who are you?” objection• Use light-weight design, remember

people use mobile devices today.

Open Social Media: Where we tell it like it is

WordPress Plugins• Extending your WordPress site to do

almost anything• Huge community of developers• Easy to install and setup• Make ”safe” plugin choicesResources:http://www.mattiasgronborg.com/how-to-wisely-manage-wordpress-

plugins/

Open Social Media: Where we tell it like it is

Session Summary• WordPress org best platform• Personal brand or company brand?• WordPress friendly hosting• Use a responsive theme – support

mobile• Design is essential – think light

weight.• Make wise plugin choices

Open Social Media: Where we tell it like it is

WordPress Questions?iGoMoon’s crew is here to support you!

Jonas Moller@jonaspmoller

Mattias Gronborg@MattGron

Robert Nyberg@robsearch

Contact uswww.igomoon.com/contact

Are We A Perfect Match?http://www.igomoon.com/blog/are-we-a-perfect-match/