wordpress seo in 2014 - wordcamp lax

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WordPress SEO WordPress SEO in 2014 Gary Magnone, Chief Strategist at Highrise | @ garyjmag | [email protected]

Post on 19-Oct-2014

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You know that SEO is important. But Google is constantly changing, and SEO is getting more nuanced than ever before. This talk will cover the state of search engine optimization in 2014 as well as WordPress-specific tools, tips, and tricks to maximize your site’s visibility in non-paid search results.

TRANSCRIPT

Page 1: WordPress SEO in 2014 - WordCamp LAX

WordPress SEOWordPress SEOin 2014

Gary Magnone, Chief Strategist at Highrise | @garyjmag | [email protected]

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Download this Slide Deck:

http://hghr.se/wpseo2014

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SHHH!Let everyone else think that.

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Source: http://moz.com/search-ranking-factors

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Keywords

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What are some words and phrases potential visitors might use to

describe the focus areas of this page?

What are some words and phrases potential visitors might use to

describe the focus areas of this page?

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http://adwords.google.com/keywordplanner

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http://keywordtool.io

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Now What?

Ok, we’ve got our keywords…

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Title TagInclude your keyword(s) in the page’s Title.

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Page URLInclude your keyword in the URL of the page. If multiple words, use hyphens, not

spaces or underscores to separate them.

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Page HeadingsInclude your keyword or variations of your keyword in your page headings.

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Page CopyInclude your keyword, variations of your keyword, and other related keywords in

the body copy of the page. Forget density, no stuffing & keep it natural!

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Image Filename & Alt TagInclude your keyword in the filename & alt tag of the image on the page.

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Meta Description TagWrite a compelling meta description to entice searches to click on your listing, and

try to naturally incorporate your keyword.

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Internal LinkingWhen appropriate, link to past posts or other pages on your site. Or use a related

posts widget to do it for you.

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LINKS?So why should you care about

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It’s a popularity contest.

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We’re gonna get geeky here.

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http://opensiteexplorer.org

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It’s time to go all natural.

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Get Links?So how are we supposed to

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Foundational Links

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Get Involved in your industry and local community.

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Create new, interesting content related to your industry:Infographics, white papers, guides, groundbreaking research, expert interviews, entertaining video, etc.

Distribute that content around the web:Reach out to blogs or other sites that cover similar content, run Facebook or

Twitter ads targeting your demographic.

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http://pointblankseo.com/link-building-strategies

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http://opensiteexplorer.org

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Quick Steps for Optimizing

WordPress for SEO

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Set your URLs to www or non-www

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Set your URL structure to /post-name/ or /category/post-name/

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Install the Yoast WordPress SEO Plugin: http://wordpress.org/plugins/wordpress-seo/

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Noindex subpages

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Set Homepage Title & Description

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Noindex Media URLs

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Noindex Tag & Archive URLs

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Noindex Author & Date URLs

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http://moz.com/webinars/advanced-wordpress-seo

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Upload a Robots.txt File

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Install Google Webmaster Tools

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http://hghr.se/wpseo2014

Gary Magnone, Chief Strategist at Highrise | @garyjmag | [email protected]