wordpress seo or it’s all about the organization for organic results
DESCRIPTION
WordPress SEO or It’s all about the organization for Organic results. organic seo. Finding diamonds Standing out Being different. panda rules. Summer 2011 Google Panda We are family Connected Interesting Involved Useful. norms. Source: Google’s Summer 2011 Benchmarking Newsletter. - PowerPoint PPT PresentationTRANSCRIPT
WordPress SEOor
It’s all about the organizationfor
Organic results
organic seo
• Finding diamonds• Standing out• Being different
panda rules
• Summer 2011• Google Panda• We are family• Connected• Interesting• Involved• Useful
norms
Source: Google’s Summer 2011 Benchmarking Newsletter
SEO and WordPress
what are you working towards?
• Know your goal• Research• What do they type?• Keyword tool• Alexa• Competitor analysis
hand holds
• URL keyword focused if possible
• Copy written for your goals
content is king
• Create• Distribute• Share• Comment
wordpress SEO
• Best in class• Light weight• Easy to configure• Updated regularly
taxonomy
• Map it out• Identify primary• Supporting branches• Categories
– One per post• Tags as modifiers
– Not contained in post titles
all ins• Title
– page– file media library
• Text• Tags
– alt– post– H2, H3
• Page• Subheads• Descriptions
other considerations
• Inbound links• Pingbacks• Bold• Cross site links as on-
page navigation• No “click this link”
rather, “click for map to our location”
author, author
• Google Profile– rel=”author” and
rel=”me”• Best writer about this is
Joost de Valk aka Yoasthttp://yoast.com/wordpress-rel-author-rel-me/
be social• Important
– Google– Bing
• Channels– Facebook– Twitter– Google+– SlideShare– Flickr– Bookmarks– Reddit
questions?
References:– WordPress.org– Yoast– Google Webmaster Tools SEO Guide
photo creditsSome images are iStock purchases. Some are from Flickr creative commons attribution
license area. • Squirrel -- http://www.flickr.com/photos/johne777/• Target – stock.xchng http://www.sxc.hu/photo/1078183• Rock climbing --
http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ • BurgerKing King – General Tom’s Blog
http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html • Panda -- http://www.flickr.com/photos/pagedooley/• Gossipy ladies -- http://www.flickr.com/photos/kamshots/• Diamond in matrix attributed to the Smithsonian Institution
http://academic.emporia.edu/abersusa/go340/students/flax/matrix • Chain -- http://www.flickr.com/photos/botheredbybees/