wordpress seo presentation at wordcamp seattle

Wordpress SEO

A Presentation Justin Briggs S

briggsby.com/wcsea2013 @Jus7nRBriggs

Hello

Justin Briggs Founder, Briggsby [email protected] @JustinRBriggs


I’m going to talk fast.


Slides: briggsby.com/wcsea2013

Follow me:

@JustinRBriggs

SEO 101


Paid

Organic (SEO)


20%

80%


Source: http://moz.com/blog/do-tweets-still-effect-rankings


Source: http://moz.com/article/search-ranking-factors


Job Search Made Simple| Simply Hired

Simply Hired | Job Search Made Simple

Job Search Made Simple

Job Search, Jobs, Find Jobs, Career Search

Simply Hired

Home

BeFer

Worse


Source: http://moz.com/


Source: http://bit.ly/d29DIc


Keyword Research

Develop Targeted

Landing Page

Internal link building

Homepage links

Page redesign

Link building

Typical SEO Campaign

Resources to Learn SEO


•  Google’s Guide to SEO –  http://bit.ly/d29DIc

•  Beginner’s Guide to SEO –  http://moz.com/beginners-guide-to-seo

•  SEO Ranking Factors –  http://moz.com/article/search-ranking-factors

•  Yoast Wordpress Guide –  http://yoast.com/articles/wordpress-seo/

•  Wordpress Codex on SEO –  http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress

10 Quick Steps to Optimize Wordpress for Search


#1 WWW vs. non-WWW

Set www or non-www URL


#2 Permalink Setting

Prefer: /post-name/ or /category/post-name/


#3 Install Yoast’s Wordpress SEO

Source: http://yoast.com/wordpress/seo/

Noindex subpages



Set homepage title & description



Noindex media URLs



OK to leave indexed

Noindex tags

Noindex archives



Noindex author

Noindex date

You can make custom author pages, then allow index


Source: moz.com/webinars/advanced-wordpress-seo


#4 Optimize Page/Post Content With Yoast


Set target keyword

Follow targeting advice

Custom title & description



Targeting advice


Source: http://yoast.com/wordpress/seo/≈≈

Custom social descriptions


#4 SEO Friendly Images

Source: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images

I do this manually each time.


#5 Install W3TC

Source: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/

Improves page speed

Reduces load on server


#6 Optimize Theme


#7 Setup Robots.txt

• Blocks crawl • URLs can still index • Can acquire PageRank


#8 Install Redirection

For when URLs change

Marketing URL redirects

Pretty URLs for tracking

Source: http://urbangiraffe.com/plugins/redirection/


#9 Install YARPP

Passive internal deep linking

Source: http://wordpress.org/plugins/yet-another-related-posts-plugin/


#10 Raven Schema Creator

Source: http://wordpress.org/plugins/schema-creator/

24 Actionable Tips for Your Blog


#1 Install Google Analytics


#2 Setup Google Webmaster Tools


#3 Choose Good Keywords

Source: https://adwords.google.com/o/KeywordTool


#4 Target Longtail Content


#5 Find New Keyword Ideas


#6 Setup Google Author

Source: https://plus.google.com/authorship


#7 Create Content Hubs

Source: http://moz.com/blog/how-to-rank


#8 Write Content That Inspires

“people don't buy what you do, they buy why you do it”

Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html


#9 Meet Bloggers in Real Life

Source: http://justinbriggs.org/33-links-and-how-to-get-them


#10 Do Outreach For Your Content

Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/


#11 Find Influencers on Twitter

Source: https://followerwonk.com/bio


#12 Take Advantage of SERPs Diversity

Significant promotion of local content on

generic SERP


#13 Create New Content Types (like Q&A)


Q&A Resources

•  http://premium.wpmudev.org/project/qa-wordpress-questions-and-answers-plugin/

•  http://www.elegantthemes.com/gallery/askit/

•  http://templatic.com/cms-themes/answers

•  http://codecanyon.net/item/sabaidiscuss-for-wordpress/3455723

•  http://themeforest.net/item/robust-qa/3873002

•  http://themeforest.net/item/instant-qa/92361


#14 Optimize Page Speed

Source: https://developers.google.com/speed/pagespeed/insights


#15 Video SEO

Source: http://wistia.com/doc/video-seo


#16 Create Survey Content

Source: http://www.bigfishgames.com/blog/what-does-it-mean-to-be-a-gamer/


#17 Translate & Repurpose Content

EN

Haunted Manor:

Lord of Mirrors

FR DE JP

?

ES

?


#18 Interactive Content

Source: http://justinbriggs.org/technical-hacks-for-content-marketing


#19 Create Diagrams

Source: http://www.slideshare.net/otikik/how-to-make-awesome-diagrams-for-your-slides

One of my secrets to success…


#20 Make “Hard” Content Simple

Source: http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search


#21 Steal Repurpose Great Content

Source: http://www.slideshare.net/RossHudgens/link-building-by-imitation


#22 Use Responsive Design

Source: http://www.slideshare.net/saracannon/responsive-web-design-wordcamp-san-francisco


#23 Fix Blog Subdomain With Reverse Proxy

Source: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo


#24 Host Assets on CDN

Source: http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/

wordpress seo presentation at wordcamp seattle

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