wordpress seo wordcamp lv 2009

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Wordpress SEO Basics Wordcamp Las Vegas 2009

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Slideshow of Michael Dorausch Wordpress SEO presentation. Features custom admin, permalinks, title tags, and more. Basic Wordpress SEO.

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Page 1: Wordpress SEO Wordcamp LV 2009

Wordpress SEO Basics

Wordcamp Las Vegas 2009

Page 2: Wordpress SEO Wordcamp LV 2009

Wordpress 2.7

Page 3: Wordpress SEO Wordcamp LV 2009

Wordpress 2.7 + SEO

Page 4: Wordpress SEO Wordcamp LV 2009

Before Install

FTP access• Possibly used for robots.txt and .htaccess• WP 2.7 reduces reliance on FTP

Page 5: Wordpress SEO Wordcamp LV 2009

Before Install

FTP access• Possibly used for robots.txt and .htaccess• WP 2.7 reduces reliance on FTP

Keyword URL• For local search can be huge bonus• May not be an option for you

Page 6: Wordpress SEO Wordcamp LV 2009

robots.txt & .htaccess

robots.txt# This rule means it applies to all user-agentsUser-agent: *

# Disallow all directories and files withinDisallow: /wp-login.phpDisallow: /wp-register.phpDisallow: /wp-admin/Disallow: /wp-includes/

Page 7: Wordpress SEO Wordcamp LV 2009

robots.txt & .htaccess

.htaccess

<IfModule mod_rewrite.c>RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</IfModule>

Page 8: Wordpress SEO Wordcamp LV 2009

robots.txt & .htaccessCanonicalization1. www.example.com/2. www.example.com/index.php3. example.com/index.php4. example.com/

# Redirect if www.example.com (case-insensitive) to example.comRewriteCond %{HTTP_HOST} ^www\.example\.com [NC]RewriteRule (.*) http://example.com/$1 [R=301,L]

# Redirects for example.com (case-insensitive)RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/RewriteRule ^index\.php$ http://example.com/ [R=301,L]

Page 9: Wordpress SEO Wordcamp LV 2009

robots.txt & .htaccess.htaccess<IfModule mod_rewrite.c>RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</IfModule>

# Redirect if www.example.com (case-insensitive) to example.comRewriteCond %{HTTP_HOST} ^www\.example\.com [NC]RewriteRule (.*) http://example.com/$1 [R=301,L]

# Redirects for example.com (case-insensitive)RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/RewriteRule ^index\.php$ http://example.com/ [R=301,L]

Page 10: Wordpress SEO Wordcamp LV 2009

Login & Begin

Page 11: Wordpress SEO Wordcamp LV 2009

Hello World!

Page 12: Wordpress SEO Wordcamp LV 2009

Plugins

Page 13: Wordpress SEO Wordcamp LV 2009

Activate PluginsFor Basic SEO• All in One SEO Pack (all-in-one-seo-pack.zip)• Robots Meta (robots-meta.zip)

Activate All Plugins (bulk actions)• Akismet• All in One SEO Pack• Hello Dolly• Robots Meta

Page 14: Wordpress SEO Wordcamp LV 2009

Your Profile and Personal Options

Page 15: Wordpress SEO Wordcamp LV 2009

Default Admin

Page 16: Wordpress SEO Wordcamp LV 2009

Keyword Admin Profile

Page 17: Wordpress SEO Wordcamp LV 2009

Keyword Admin Examples

Page 18: Wordpress SEO Wordcamp LV 2009

Keyword Admin Examples

Page 19: Wordpress SEO Wordcamp LV 2009

Keyword Admin Examples

Page 20: Wordpress SEO Wordcamp LV 2009

Keyword Admin Examples

Page 21: Wordpress SEO Wordcamp LV 2009

Advanced Commenting

Page 22: Wordpress SEO Wordcamp LV 2009

Advanced Commenting

Page 23: Wordpress SEO Wordcamp LV 2009

Settings: General

Page 24: Wordpress SEO Wordcamp LV 2009

Everybody loves…

Page 25: Wordpress SEO Wordcamp LV 2009
Page 26: Wordpress SEO Wordcamp LV 2009

Permalink Settings

Choose what works best for you!

• Day and name is good• Month and name is good• Custom Structure is better! (IMO)• Check your .htaccess file!

Page 27: Wordpress SEO Wordcamp LV 2009

Permalink OptionsDate Format• year monthnum postname• /%year%/%monthnum%/%postname%/

Date Format• year monthnum day postname• /%year%/%monthnum%/%day%/%postname%/

Page 28: Wordpress SEO Wordcamp LV 2009
Page 29: Wordpress SEO Wordcamp LV 2009

Date Format

Page 30: Wordpress SEO Wordcamp LV 2009

Date Format

Page 31: Wordpress SEO Wordcamp LV 2009

Custom Permalinks

Page 32: Wordpress SEO Wordcamp LV 2009

Custom Permalinks

Page 33: Wordpress SEO Wordcamp LV 2009

Custom Permalinks

Page 34: Wordpress SEO Wordcamp LV 2009

Custom Permalinks

Page 35: Wordpress SEO Wordcamp LV 2009
Page 36: Wordpress SEO Wordcamp LV 2009

Good WP News!

• crunchgear.com• csmonitor.com• lafayette-online.com• marketingpilgram.com• searchengineland.com…and many more.Indexed in Google News. 5 Digit IDs.*

Page 37: Wordpress SEO Wordcamp LV 2009

More Custom Permalinks

Page 38: Wordpress SEO Wordcamp LV 2009

More Custom Permalinks

Page 39: Wordpress SEO Wordcamp LV 2009

More Custom Permalinks

Page 40: Wordpress SEO Wordcamp LV 2009

More Custom Permalinks

Page 41: Wordpress SEO Wordcamp LV 2009

7 Step Summary

1. Hello World! Deleted2. Plugins Installed & Activated3. Update Admin Profile4. Blog Title & Tagline5. Permalink Settings6. Upload robots.txt & .htaccess7. Post something unique!

Page 42: Wordpress SEO Wordcamp LV 2009

SEO PluginsAll in One SEO Pack• http://wordpress.org/extend/plugins/all-in-one-seo-pack/

SEO Title Tag• http://www.netconcepts.com/seo-title-tag-plugin/

HeadSpace 2• http://urbangiraffe.com/plugins/headspace2/

Google XML Sitemaps• http://wordpress.org/extend/plugins/google-sitemap-generator/

Meta Robots• http://yoast.com/wordpress/meta-robots-wordpress-plugin/

Redirection• http://urbangiraffe.com/plugins/redirection/

Page 43: Wordpress SEO Wordcamp LV 2009

Help from Twitter

Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel

@jdevalk and others for help with finding blogs and suggesting plugins.

Page 44: Wordpress SEO Wordcamp LV 2009

Thank You!