wordpress success: the good, the bad, & the required
TRANSCRIPT
WordPress Success: The
Good, the Bad, & the
Required
Things We’ll Go Through
Some Background on WordPress
Themes
Security
Hosting
Plugins
Search
Lead Gen
If we have time, more stuff
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About WordPress – The Foundation
More than 1 in 4 new websites are built on WordPress
More than 30,000 plugins are available
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3
Themes – The Structure
What is a theme?
Should I create an entirely custom theme?
How do I pick a good theme?
Themeforest.net
Comments
Discussions
Ongoing updates
Won’t it look the same?
No
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How People Think Websites Get
Hacked
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The Real Way Websites Get Hacked
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How to Host Your WordPress Website
Don’t do it yourself unless you have a great IT team
Basic hosts work great but are missing one unique feature of premium hosts
Basic hosts include Hostgator, GoDaddy, Network Solutions
These guys are pretty cheap – start at $5/month.
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Premium WordPress Hosts
Wpengine.com and Flywheel Hosting (https://getflywheel.com/)
Automatic daily backups
Staging!
These guys cost a bit more – Start at $25/month. Likely worth it unless you have an awesome in-house IT team comfortable with WordPress.
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Must Use Plugins
WordPress SEO by Yoast – Free!
Gravity Forms - Starts at $39/yr
Ninja Popups - $25
Akismet – Free!
Google Analyticator – Free!
XML Sitemap & Google News feeds – Free!
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Setting Up Your Website for Search
Install Google Analytics
Add to Google My Business
Google Webmaster Tools
Fix Broken Links (Crawl Errors)
Sitemaps
Sitelinks (Remove the ones you don’t want)
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Lead Capture
Gravity Forms
Connect to CRM (SalesForce, Marketo, etc.)
Goal tracking within Google Analytics
Responsive
Desktop Form
Mobile Form
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Other Things
WordPress offers an app for both Android and iPhone. You can
manage/update your website from your phone.
Straight From Google
Starting April 21, Google will be expanding our use of mobile-friendliness as a
ranking signal. This change will affect mobile searches in all languages
worldwide and will have a significant impact in our search results.
Consequently, users will find it easier to get relevant, high quality search results
that are optimized for their devices.
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Questions?
Cody Sharp
Sharp Guys Web Design
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