WordPress The Art of Content Creation

Hello!I am Jasper FrumauI am here because I love WordPress, SEO and Content Creation

TOC⊙ Target Audience &

Inspiration⊙ Structure & Formatting⊙ SEO⊙ Marketing⊙ Examples & Tools

3,097,903

Blog posts written so far this Wed 16:29 AST~2.75 M / Day

That’s a lot of content each day!

1Target

Audience &

Inspiration

Let’s start with the basics shall

we?

“ Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action

Know your

audience

Target ⊙ B2B / B2C, Nonprofit, For Profit,

⊙ Type of service or product⊙ Culture: formal informal,

business, personal

Be Inspired

Inspiration

⊙ Passion⊙ Customer Queries⊙ Competition⊙ No Competition⊙ Forums, Quora

Joseph Schooling

Got inspired by Phelps and beat

him

Paypalhad zero

competition to start with

Topics /

Goals

⊙ ‘How to’ Content, Tips ⊙ Real Life | Work Stories⊙ Business Related Topics⊙ Help - Be Genuinely Helpful⊙ Click Bait: No, No!

2Structure

& Formattin

gThe right approach

Structure

⊙ Posts vs. Pages⊙ Permalinks⊙ Tags & Categories⊙ Excerpts

PageStatic non

hierarchical content

PostDynamic,

hierarchicalContent using

dates, categories and

tags

PermalinksUser friendly

links that guide the audience

ORGANIZE!Content formatting matters

Format ⊙ Headers, headline⊙ Introduction⊙ Body⊙ Images⊙ Related Content⊙ Links

Typography & Text

FormattingTypecast for

inspiration

A picture is worth

a thousand

words

A complex idea can be conveyed with just a single still image, namely making it possible to absorb large amounts of data quickly.

Click to Tweet

Makes it easy to spread the

news

3SEO

Just when you thought SEO was

dead..

SEO ⊙ Keep it real⊙ Keywords: Long Tail,

density⊙ Meta Title & Description⊙ Digestibility: Sentence

length, stop words, jargon⊙ External / Internal urls

Keeping it real

Honesty & Passion

“ Unless your content is easy – easy to (1) scan, (2) interact with, (3) load, (4) share, and even (5) monetize – it doesn’t stand a chance.

Yoast SEOYour SEO

Friend

4Marketing

Marketing So much to do

So little time

Social MediaEmail

Ads

⊙ Facebook, Instagram⊙ Twitter, LinkedIn⊙ Social Media Tools, Plugins⊙ Email Marketing /

Newsletters⊙ Advertisement⊙ Guest Blogging / Forums

“ Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence

BufferOne ring to

rule them all

Let’s review

some concept

s

Target AudiencePick the right audience and stay with them, engage them

WP StructureKnow when to use posts and pages and how to use categories, tags and parent pages properly

InspirationBe inspired, be passionate using the proper sources

FormattingFormat your content well following general guidelines

SEOSEO is still important though content marketing is the focus now

SocialSocial media can help making posts viral. Use them wisely

5Examples

& Tools

So what worked for me?

Successful Post

No competition, clear to the

point, helpful

Successful Post

Improved on the original

setup explanation

ToolsTo give you

that edge

Tools ⊙ Buffer & Pablo, Jetpack Social Media

⊙ Yoast SEO⊙ Imagify / eWWW⊙ Google Analytics, Jetpack⊙ Mailchimp⊙ Visual Composer / Beaver

Builder

Thanks!Any questions?You can find me at @jasperfrumau & jasper@imagewize.com