wordpress tips and tricks

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WordPress Tips & Tricks From the Field Saturday, September 22, 12

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Page 1: WordPress Tips and Tricks

WordPress Tips & TricksFrom the Field

Saturday, September 22, 12

Page 2: WordPress Tips and Tricks

Mike Hoefer• Owner/Principal Hoeferweb

Internet Marketing & Strategy Based in Keene, NH

• Manage 45+ Wordpress Websites.

• Adjunct Faculty at Marlboro College Graduate School

• Masters Internet Strategy Management

• Have worked for large multi-nationals and small startups over the course of 13 years in the Industry

//Hoeferweb: Internet Marketing & Strategy

Saturday, September 22, 12

Page 3: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Saturday, September 22, 12

Page 4: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Our AgendaIn 50 minutes or less…

• Talk about: Why I love Wordpress,Tips and Tricks

• Demo: Show you a few things

• Questions: What do you want to know about Wordpress?

Saturday, September 22, 12

Page 5: WordPress Tips and Tricks

My World View

More Like This Less Like This

//Hoeferweb: Internet Marketing & Strategy

Saturday, September 22, 12

Page 6: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

CMS’s I Have Know• WebMerge• Interwoven six-figure “shelf-ware”• Homegrown MS SQL with Linux/Tomcat• Adobe Contribute• IBM ECM • Drupal• Joomla!• Wordpress

Saturday, September 22, 12

Page 7: WordPress Tips and Tricks

WordPress•Easy and nearly fun to use•Great Ecosystem of Support Businesses (Hosting, Themes, Backup, E Commerce)•Great CMS with “best in class” blogging built in•Good for “Gardening”

//Hoeferweb: Internet Marketing & Strategy

Saturday, September 22, 12

Page 8: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Growing in Popularity

17% of the Top 1 Million Websites22% of All New Website

Google Search Stats

Saturday, September 22, 12

Page 9: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Two Products

This Not This

Saturday, September 22, 12

Page 10: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

How to Choose?• If your website has less than 50 pages and less

than 5 authors: Wordpress

• If your website is more like a database than it is like a brochure: Drupal

• If your trusted partner loves Jooma!: Joomla!

Saturday, September 22, 12

Page 11: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Great Web Hosting

Saturday, September 22, 12

Page 12: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Strong Passwords• Protect yourself from 99% of the security

concerns with a strong password user name combo

• Username: “yourcompanyname” vs “admin”

• Password: the longer the better

• <t*Hm45-- 5 hours to crack

• nevergonnagiveyouup!-- A quadrillion years to crack

Saturday, September 22, 12

Page 13: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Pick a Framework

Saturday, September 22, 12

Page 14: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Plugin: Gravity Forms

Saturday, September 22, 12

Page 15: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Plugin:Yoast SEO

Saturday, September 22, 12

Page 16: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Train Thy Self

Google Search Stats

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Page 17: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

FirebugAdvanced

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Page 18: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Demo

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Page 19: WordPress Tips and Tricks

//Hoeferweb: Internet Marketing & Strategy

Resources/Links• http://wpengine.com/

• http://howsecureismypassword.net/

• http://www.woothemes.com/

• http://www.elegantthemes.com/

• http://www.studiopress.com/

• http://www.gravityforms.com/

• http://www.wp101.com/

• https://getfirebug.com/

Saturday, September 22, 12

Page 20: WordPress Tips and Tricks

Thanks! Questions?Mike [email protected](603) 369-7970Twitter: @mhoefer

Drop me an email, or give me your biz card for a copy of this presentation or

find it on Slideshare//Hoeferweb: Internet Marketing & Strategy

Saturday, September 22, 12