words that make you think - may 15 2014

“Better revenue quality and growth, derived from better use of marketing capabilities, customer education, and qualification is often the sole explanation between average and superior profit performance.” Manage For Profit Not For Market Share – HBS Simon, Bilstein & Luby Better Marketing = Better Results

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Better Marketing = Better Results “Better revenue quality and growth, derived from better use of marketing capabilities, customer education, and qualification is often the sole explanation between average and superior profit performance.” Manage For Profit Not For Market Share – HBS Simon, Bilstein & Luby

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1. Better revenue quality and growth, derived from better use of marketing capabilities, customer education, and qualification is often the sole explanation between average and superior profit performance. Manage For Profit Not For Market Share HBS Simon, Bilstein & Luby Better Marketing = Better Results

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