work experience education · shannon e. adams marketing & communications specialst, web and...

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Shannon E. Adams MARKETING & COMMUNICATIONS SPECIALST, WEB AND GRAPHICS DESIGNER DESIGN AND CODING SKILLS WORK EXPERIENCE EDUCATION Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Dreamweaver Adobe Premiere HTML&CSS Javascript&Jquery PHP Google Analytics Google AdWords Google DoubleClick Adobe Mark. Cloud BrightEdge Address 1480 Hammock Ridge Rd #6303 Clermont, Florida 34711 Contact S[email protected] (772)584-9333 Online Portfolio www.Shannoneadams.com SPECIAL OLYMPICS WISCONSIN Marketing Director 2015-2018 •Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of Special Olympics Wisconsin services. •Analyze and support marketing plans to align with brand strategy and achieve annual operating plan goals. •Provide design and direction for National Beacon Award - Association of Cable Communicators Bright House Sports Network, 2014 Received Beacon Award for BHSN Varsity Reporter Program in the Educational category. Fifty-one ACC members, cable communications and public affairs professionals, chose the 2014 Beacon Award finalists during an extensive two round judging process. UNIVERSITY OF FLORIDA Master of Art, 2014-2017 Web Design & Online Communication UNIVERSITY OF CENTRAL FLORIDA Bachelor of Art, 2009-2013 Radio & Television FLORIDA INSTITUTE OF TECHNOLOGY Bachelor of Science, 2004-2009 Communications advertisements, web, and other visual communications media for the company. BRIGHT HOUSE SPORTS NETWORK Affiliate Marketing Coordinator, 2012-2015 •Created and maintained lasting relationship between the network and the Central Florida area’s viewers, high school sports teams, and school administration. •Constructed promotional campaigns for sporting events in order to increase audience numbers and ratings. •Developed and executed social media content for the Network’s sporting related events, including pictures and editorial. ANALYTIC SKILLS AWARDS SPECIAL OLYMPICS FLORIDA Communications Director 2018-Present •Responsible for for planning and executing strategic social media, public relations, communication and marketing plans for Special Olympics Florida. Provides consistent, strategic communication that aligns employees and volunteers with the organization's goals and interests. Leads external communication by authoring blogs, monthly newsletters, annual report collateral, traditional correspondence, scripts, and PSAs.

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Page 1: WORK EXPERIENCE EDUCATION · Shannon E. Adams MARKETING & COMMUNICATIONS SPECIALST, WEB AND GRAPHICS DESIGNER DESIGN AND CODING SKILLS WORK EXPERIENCE EDUCATION Adobe Photoshop Adobe

Shannon E. AdamsMARKETING & COMMUNICATIONS SPECIALST,WEB AND GRAPHICS DESIGNER

DESIGN AND CODING SKILLS

WORK EXPERIENCE EDUCATION

Adobe PhotoshopAdobe IllustratorAdobe InDesignAdobe DreamweaverAdobe PremiereHTML&CSSJavascript&JqueryPHP

Google AnalyticsGoogle AdWordsGoogle DoubleClickAdobe Mark. CloudBrightEdge

Address1480 Hammock Ridge Rd #6303 Clermont, Florida 34711 [email protected] (772)584-9333Online Portfoliowww.Shannoneadams.com

SPECIAL OLYMPICS WISCONSINMarketing Director 2015-2018

•Responsible for designing, creating, anddelivering marketing programs to supportthe growth and expansion of SpecialOlympics Wisconsin services.

•Analyze and support marketing plans toalign with brand strategy and achieveannual operating plan goals.

•Provide design and direction for

National Beacon Award - Association of Cable CommunicatorsBright House Sports Network, 2014

Received Beacon Award for BHSN Varsity Reporter Program in the Educational category. Fifty-one ACC members, cable communications and public affairs professionals, chose the 2014 Beacon Award finalists during an extensive two round judging process.

UNIVERSITY OF FLORIDAMaster of Art, 2014-2017Web Design & Online Communication

UNIVERSITY OF CENTRAL FLORIDABachelor of Art, 2009-2013Radio & Television

FLORIDA INSTITUTE OF TECHNOLOGYBachelor of Science, 2004-2009Communications

advertisements, web, and other visual communications media for the company.

BRIGHT HOUSE SPORTS NETWORKA�liate Marketing Coordinator, 2012-2015

•Created and maintained lastingrelationship between the network and theCentral Florida area’s viewers, high schoolsports teams, and school administration.

•Constructed promotional campaigns forsporting events in order to increaseaudience numbers and ratings.

•Developed and executed social mediacontent for the Network’s sporting relatedevents, including pictures and editorial.

ANALYTIC SKILLS

AWARDS

SPECIAL OLYMPICS FLORIDACommunications Director 2018-Present

•Responsible for for planning andexecuting strategic social media, publicrelations, communication and marketingplans for Special Olympics Florida.

•Provides consistent, strategiccommunication that aligns employees andvolunteers with the organization's goalsand interests.

•Leads external communication byauthoring blogs, monthly newsletters,annual report collateral, traditionalcorrespondence, scripts, and PSAs.