Of

Oneea Afrin

810-246-306

International Marketing

Work Profile

Leadership

Situation

• Arrange cultural event that required to be profitable and generate an impact in the community that will create an audience of 250 in each programs

Action Taken

• Identifying the opportunity to generate audience.

• Delegating key operational tasks to right person and group.

• Streamlining event activities for smooth implementation.

Results

• 14% budget reduction over prior years event.

• Audience attendance was 100% in each event.

Communication Skills

Situation

• Launch new campaign for line extension keeping in mind that it will not cannibalize with existing brand.

Action Taken

• Communicate, presentation and written brief, with agency for understanding problem and what should be expected result from campaign.

• Prepare advertising brief for agency.

Results

• An effective ad. campaign launched that create unique customer for the brand.

Teamwork

Situation

• Customer need to be given feel about color for their home that decided to open a branded store, Berger Paint, in the city.

Action Taken

• Collaborate among different groups – brand, agency, finance, dealer and suppliers.

• Assist two key part of the task – agency and supplier.

• Monitor day to day activity.

Results

• Task implemented smoothly where brand visibility increase in the city by 30%