work travel - workspace interiors. inc. · i2i™ by steelcase part of our new category of...

work + travelemerging work patterns in hotel spaces

opportunity is checking inIt’s a mobile world and people are looking at hotels as a 3rd place to get work done. In the ‘90s, hotels engaged in “bed wars.” Then they moved to luxury baths. Today’s opportunity: revolutionizing the nomadic worker’s experience, through understanding and designing for their specific needs. At Steelcase, we study and design for how people work, wherever work happens. Our research took us to 22 hotels in 6 cities, and led to some interesting discoveries. The insights offered here reflect this research, and utilize our broad range of product solutions to create spaces for the emerging work patterns of hotel guests.

Trends360 The term “third place” appeared in 1989 when author Ray Oldenburg noted that, after home and the

workplace, there was a rising culture of shared community experiences. Third places are not new — clubs, pubs and

cafés have served as third places for centuries. Fast forward a couple of centuries and their role is changing. Third

places traditionally intended for leisure and social activities are evolving into work spaces. And this includes hotel spaces.

Trends360 The number of virtual workers has increased 800% in the last five years. Today, 1 out of every 5

workers is getting their work done at a 3rd place. And the trend is worldwide. In North America alone, there are

over 4.9 million hotel rooms in over 50,000 hotels. On any given night, up to 40% of the guests in these rooms are

business travelers on a journey to get important work done, and they look to hotels to help them do it.

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re:work patternsOur human-centered research methods revealed that many hotel environments fall far short for the nomadic worker. There are key gaps between the hotel environment and the needs and expectations of their mobile guests. Understanding the needs and work patterns of these hotel guests is key to understanding how to close the gap between their expectations and the experience.

2 | work patterns

Trends360 Business travelers are expecting even more from their hotel experience. The most common

frustrations: poor lighting for reading, writing and keyboarding, power outlets are too few or hard to find,

uncomfortable desk seating and lack of horizontal spaces for stacking papers, books or laptops.

work patterns | 3

The nomads are coming. Workers on the move need more than just Wi-Fi access. They’re looking for smartly

appointed lobbies, lounges, meeting spaces and guest rooms — places that will enhance their work on the road.

Collaboration revolution. While hotels are generally equipped to accommodate large groups, they are not

designed to support the increasingly collaborative nature of the way people work today. Workers spend 80% of their

time working alone or in pairs, and that collaboration can increase innovation. Our field research revealed that this

pattern extends to hotel guests trying to get work done.

Tech tools rule. Traditional conference tables, bare walls and à la carte technology are old school. Today’s professionals

want integrated visual displays, flexible furniture, video conferencing, and tools that help people generate and share ideas.

The hybrid space. Gone is the either/or approach to public/private space. Instead, a continuum of open, semi-private and

private spaces with varying degrees of visual and acoustic privacy are the kind of environments that mobile workers seek.

work patterns

4 | the spaces

re:worked spacesOur research found work happening in many of the expected places — and some surprising ones. Based on the patterns that emerged, we developed a palette of concepts designed to optimize the usability and effectiveness of three key areas:

publiC spaCes Lobbies and lounges aren’t just for waiting anymore. Mobile workers are setting up shop in the middle of the action. They want touchdown spaces with fast, wireless internet, good lighting, varying table heights and plenty of power outlets (and a coffee bar never hurts either).

CollaboraTive spaCes These are environments in which brains meet, think, and create. They are also great for a quick meeting prep or post meeting debrief. Private and semi-private options give guests flexibility to find the perfect spot to review the day’s notes or tomorrow’s to-do’s.

GuesT spaCes The guest room is a refuge to relax and rejuvenate, and, increasingly, a place to get important work done. Plenty of horizontal surfaces for spreading out and piling, and ergonomic, flexible furniture can make all the difference.

Trends360 The explosion of mobile technologies from texting to video conferencing lets work take

place anywhere, anytime. This has led to a “no down time” approach to business. Hotels have the potential

to take “down time” and make it “up time” for business travelers.

Trends360 Hotels are a critical third place for business travelers. And the business traveler is a

very important guest. As a frequent customer, they make up only 10% of guests, but they can account

for 40% of hotel nights. One global consulting firm estimates that it has more people working in hotel

rooms than in their corporate offices.

1. sidewalk™ by Coalesse

Sidewalk features coordinating tables, credenzas, mobile seating, ottomans, and benches. Versatile seating with “go” glides for easy guest movement and roominess not commonly found in mobile seating.

2. bix® by Coalesse

Bix creates “lounge-based” settings for hotel guests. A refined system of seating and tables that includes all the essential elements to support a social or work conversation.

3. elective elements 6® by Steelcase

Elective Elements 6 is an extensive offering of premium casegoods combining functionality, durability and aesthetics.

4. last minute stool™ by Coalesse

Optimal for cafe and dining areas, last minute is an elegant stool available in two heights.

5. Diekman™ tables by Coalesse

Freestanding occasional table available in 27 standard wood finishes, ideal for lobby or hospitality areas.

6. alight™ by Turnstone

Versatile round, corner, and bench ottomans that work independently or together.

7. media:scape™ by Steelcase

Furniture and technology merge to help guests access and share information – helping business travelers work together in perfect collaboration. Ideal for a less formal setting, the media:scape lounge features a lower height table and display for a relaxed space that supports socializing and work.

8. i2i™ by Steelcase

Part of our new category of collaborative seating, the i2i chair was designed specifically to foster collaboration in a relaxed setting.

9. campfire™ by Turnstone

This monolithic table is as versatile as your kitchen table. It can be whatever you want it to be: a meeting place, a business center for 4 people. Can’t decide? That’s fine... it morphs right along with your needs.

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Energizing the port of entry means offering small gathering spaces, meeting spaces, and incorporating a business center to act as a central hub of connectivity. This gives guests a choice of settings in which to be productive.

lobbies come alive

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The compact media:scape D table with dual displays is the ideal solution for groups of 4 to 6 to share information and ideas. The stool or standing height of 38" makes it ideal for short, effective meetings for people on the move.

2. scoop by Turnstone

This value-priced stool is perfect for café areas, break rooms, enclaves and gathering spaces, Scoop offers a great design and an exceptional value.

3. Denizen™ by Coalesse

A collection of modern casegoods that is ideal for progressive hotel settings. It bridges the gap of work and life by fusing insightful work process solutions with emotional aspects like beauty, comfort and culture.

4. Circa™ lounge seating by Coalesse

A striking array of curvilinear lounge seated with standard wood legs in walnut or maple.

5. campfire™ personal Table by Turnstone

Keep where you work flexible without having your laptop on your lap. Pull up the personal table when you need “just a little more” horizontal surface.

6. Circa™ lounge Table by Coalesse

Coordinating modular tables with storage, benches, and freestanding round tables.

7. Montage® by Steelcase

Combines unmistakable style with unlimited possibilities. This frame-and-tile product lets you create the lobby look you want with the high function you need.

8. Think® by Steelcase

Think® is the chair with a brain and a conscience. It senses what your body needs and intuitively delivers the ergonomic support required to keep you comfortable. And it is thoughtful enough to minimize its overall impact on the environment.

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8 | public spaces

Visual access is key to creating synergy between guests and concierge, as well as guests and their colleagues.

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information you can see

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1. Huddleboard™ by Steelcase

Huddleboard products are lightweight, durable marker boards that can be stacked, arrayed on wall-mounted rails, and stored away with ease. The perfect compliment to any high performance hotel meeting space.


Furniture and technology merged to help guests access and share information – helping people work in perfect collaboration. The stool-height media:scape offset table seats up to 8 and allows everyone to share content on two adjacent digital displays.


Think is the chair with a brain and a conscience. It’s intelligent enough to understand how your guests and workers sit and adjust itself intuitively. It’s thoughtful enough to measure and minimize its lifelong impact on the environment.

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Enhancing meeting performance means reinventing the meeting space. Providing the tools that merge furniture and technology provides meeting participants with an environment that allows easy and equitable access to each other, and to their digital and analog information sources.

4. privacy Wall by Steelcase

The aluminum-frame construction of glass walls and entryways provides high-end aesthetics with a low installation time and cost.

5. edge series™ premium whiteboards by Steelcase

The Edge Series’ clean aesthetics make it stand out from the norm. With contrasting metal trim, Edge makes a statement in both technology and non-technology environments.

power tools for powerful meetings

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CollaboraTive spaCes

1. post and beam by steelcase

Embrace creativity. Encourage inspiration. A dynamic alternative to hard walls or cavernous pre-function spaces, Post and Beam is an architectural framework that allows you to configure a range of environments.



3. bix® by Coalesse

Bix creates “lounge-based” settings for hotel guests. A refined system of seating and tables that includes all the essential elements to support a social or work conversation.

4. cobi™ by Steelcase

cobi is designed to support collaborative spaces. Every part of cobi flexes to adjust to your body movement so you can quickly and easily get comfortable and get focused on something other than how to adjust your chair.

5. Detour™ table by Coalesse

Unique shapes and mobility allow for choice, comfort and control.

6. roomWizard™ by Steelcase

RoomWizard is a web-based room scheduling system with touch screen display providing real-time meeting information right outside the room.

7. campfire™ by Turnstone

This monolithic table is as versatile as your kitchen table. Informal and inviting, it can be whatever you need it to be: meeting place, a storage space, and a work surface. It morphs right along with your needs.

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Meeting prep and post-meeting debrief are as important as the meeting itself. Designing spaces that promote the fluid movement from one meeting mode to another is not only beneficial to the guests, but easy to plan and manage.

before, during and after meetings

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1. CopyCam™ by Steelcase

CopyCam converts any markerboard into an instant, color copyboard allowing you to save and share meeting notes or drawings with no pre-planning or pre-meeting setup. To capture work, guests simply push one of three buttons on the control pad to save images to the internal archive, save to USB, or print in full color to a wireless networked printer at the touch of a button.

2. sidewalk™ by Coalesse


3. roomWizard™ by Steelcase

RoomWizard is a web-based room scheduling system with touch screen display providing real-time meeting information right outside the room.

4. access series premium whiteboards by Steelcase

The Access Series’ clean aesthetics make it stand out from the norm. With contrasting metal trim, Access makes a statement in both high-tech and no-tech environments.

5. Huddleboard™ by Steelcase

Huddleboard products are lightweight, durable marker boards that can be stacked, arrayed on wall-mounted rails and stored away with ease. The perfect compliment to any high performance hotel meeting space.



7. Freewall® by Coalesse

Freestanding wall and shelving unit with optional plasma monitor mount can support small group technology needs.

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“Generative meetings” or quick brainstorming sessions to generate many possible ideas and solutions to problems or opportunities, are de rigueur for today’s workforce. Optimizing vertical spaces with mobile or mounted whiteboards and intelligent tools helps keep ideas flowing while capturing the ideas generated.

perfect for brainstorms

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2. Denizen™ Table by Coalesse

A collection of modern casegoods that are ideal for progressive hotel settings. It bridges the gap of work and life by fusing insightful work process solutions with emotional aspects like beauty, comfort and culture.


Think is the chair with a brain and a conscience. It’s intelligent enough to understand how your guests and workers sit and adjust itself intuitively. It’s thoughtful enough to measure and minimize its lifelong impact on the environment.

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Work should never be uncomfortable. In guest rooms, that means continuous horizontal surfaces for spreading out and piling on. Other musts: ample power and connectivity for laptops and accessories, quick switch to large display, and ergonomic seating.

4. bob™ lounge by Coalesse

Everyone loves Bob. A well-built swiveller with flared arms and a four-star matte-polished aluminum base, Bob Lounge is a business travelers combination of relaxation and work. A crafted beauty with a businesslike attitude yet a warm embrace.

5. sidewalk™ bench by Coalesse


6. Designtex® fabrics by Designtex

Function and innovation define the industry’s most diversified range of upholstery, drapery, custom fabrics, and custom solutions.

now entering the comfort zone

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GuesT spaCes

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1. Fit Work™ Walkstation by Details

The Walkstation combines a fully integrated electric height-adjustable work surface with an exclusively engineered, low speed commercial grade treadmill. At a maximum speed of 2 mph, the Walkstation lets you walk comfortably, burn calories, feel healthier and more energized while accomplishing work in the comfort of your hotel room.

2. Together™ by Coalesse

This sleek leather masterpiece elevates the upholstered bench to an impressive new height while reinventing the corner seat. An inviting destination.



4. bix® table by Coalesse

Bix creates “lounge-based” settings that enable hotel guests to use technology in comfort. It accommodates a refined system of seating and tables and includes all the essential elements to support a social or work conversation.

5. await™ by Coalesse

Await exemplifies versatility and functionality. It features a sofa and bench modular component pieces to create a restful oasis in lobbies and hospitality areas.

6. airtouch® by Details

This adjustable table gives you the flexibility you need during a long day (or night) of work. Sit or stand at Airtouch. Its worksurface can be raised or lowered simply and effortlessly – with just a touch and without electricity.


Think is the chair with a brain and a conscience. It senses how your guests and workers sit and adjusts itself intuitively. It’s thoughtful enough to measure and minimize its lifelong impact on the environment.

18 | the spaces

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Our research reveals more business travelers check in for a week, using their room as “home base” for work before and after appointments — often burning the midnight oil in the process. Their room becomes their life and business space. Offering a range of settings for work and relaxation helps guests feel at home.

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GuesT spaCes

GuesT spaCes


publiC spaCes

cobi™ Seating by Steelcase

Bob™ Guest Chairby Coalesse

Opus™ Casegoods by Nurture

Call 800.333.9939 or visit steelcase.com.

©2010 Steelcase Inc. All rights reserved. All specifications subject to change without notice. Printed in the U.S.A. on 10% post-consumer recycled paper.Trademarks used herein are the property of Steelcase Inc. or of their respective owners. Be green: Re-use this brochure by passing it along to anyone who spends lots of money building hotels.

work travel - workspace interiors. inc. · i2i™ by steelcase part of our new category of...

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