work with influencers, bloggers, and celebrities in social, presented by katie cornish
TRANSCRIPT
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Work with influencers, bloggers,and celebrities in social
KATIE CORNISHNINTENDO
How to Work With
Influencers, Bloggers
& Celebrities In Social
1
Katie Cornish
Head of Social Media & Influencer Marketing
Nintendo of America
Who Am I?
2
Katie Cornish, Head of Social Media & Influencer Marketing at
Nintendo of America
• Early career worked red carpet events and celebrity partnerships
• Evolved to run trends and entertainment programs
• Transitioned to celebrity, influencer and social media
• Today head the social media and influencer marketing teams at Nintendo
Why Influencer Marketing?
3
4
Step 1: Determine Your Audience
5
Step 1: Determine Your Audience
6
Step 2: Identify Your Brand Ambassadors
7
Step 3: Determine the Value
8
• Set KPIs
• Influence versus paid placement?
• Immediate worth
• Long-term potential
• Negotiate, negotiate, negotiate
Step 4: Collaborate, Collaborate & Comply
9
• They know their audience better than you
• Forced content doesn’t work! (And can ruin it for the rest of us)
• Building accountability with influencer creates better work
• Make sure they follow FTC guidelines for paid partnerships
Step 5: Execute & Evaluate
10
0
100
200
300
400
500
600
700
0
5,000
10,000
15,000
20,000
25,000
11/08/2015 11/09/2015 11/10/2015 11/11/2015 11/12/2015 11/13/2015 11/14/2015
Num
ber
of
"Buy
Now
" C
licks
Count
of
Vis
its/P
age V
iew
s
Day
Daily Site Performance
Visits Page Views "Buy Now" clicks
Learn more about past andupcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016