workflow for digital editorial content

2

Click here to load reader

Upload: webbmedia-group

Post on 28-Jan-2015

111 views

Category:

Documents


3 download

DESCRIPTION

This is the fourth edition of our extremely popular infographic on content development and deployment for news and other organizations. We first released our Workflow in 2007 in response to the quick, uncomfortable transition to digital media that multiple industries were facing. Since then, our Workflow has been translated in to five languages and has been published in academic texts. It’s also been included on numerous websites and in books about journalism, PR, communications and marketing. This fourth edition of the Workflow is our current editorial content production ideal, where collaboration is constant, numerous platforms are used and an open dialogue exists between consumers and creators. Why is this thing hand-written? Because it reflects our vision of the editorial process, which we believe should be fluid, organic and extensible. We firmly believe in drawing boards, ideation and succeeding as fast as you fail. We hope this updated Workflow offers insights, strategies and great conversation fodder for you and your entire team!

TRANSCRIPT

Page 1: Workflow For Digital Editorial Content
Page 2: Workflow For Digital Editorial Content

T: 267-342-4300 E: [email protected] http://www.webbmediagroup.com @webbmediagroupd i g i t a l s t r a t e g y

About Webbmedia Group’sWorkflow For Digital Editorial Content

This is the fourth edition of our extremely popular infographic on content development and deployment for news and other organizations. We first released our Workflow in 2007 in response to the quick, uncomfortable transition to digital media that multiple industries were facing.

Since then, our Workflow has been translated in to five languages and has been published in academic texts. It’s also been included on numerous websites and in books about journalism, PR, communications and marketing.

This fourth edition of the Workflow is our current editorial content production ideal, where collaboration is constant, numerous platforms are used and an open dialogue exists between consumers and creators.

Why is this thing hand-written? Because it reflects our vision of the editorial process, which we believe should be fluid, organic and extensible. We firmly believe in drawing boards, ideation and succeeding as fast as you fail. We hope this updated Workflow offers insights, strategies and great conversation fodder for you and your entire team!

Webbmedia Group is a digital strategy consultancy. We solve complex strategic and operational problems related to disruptive technologies and emerging digital trends. Our client portfolio includes major news organizations, PR/ communications firms, advertising agencies, government departments, universities and large philanthropic organizations, and we routinely advise CEOs, CMOs, executive producers, editors, publishers, creative directors and others in leadership positions. To learn more about our team and capabilities, visit http://www.webbmediagroup.com.