working differently in extension workshop
DESCRIPTION
Presentation from May 9, 2012 workshop for NDSU Extension Service professionals in MPU 1, 2 & 3TRANSCRIPT
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Working Differently in Extension
Becky KochDirector
NDSU Ag Communication
Bob BertschWeb Technology SpecialistNDSU Ag Communication
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How To Vote via Texting
Standard texting rates only (worst case US $0.20)
EXAMPLE
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How To Vote via PollEv.com
EXAMPLE
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Working Differently in Extension
http://prezi.com/srw0vzpta7d7/working-differently-in-extension/
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Discussion
How do you learn in the workplace?
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What is a learning network?
a deliberately formed network of people and resources capable of guiding our
independent learning goals and professional development needs.
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Content Commentary Research ConversationExperience
Colleagues FriendsExperts
Filter FilterFilter
Filter
YOU
FilterCreationCurationSharing
Adapted from “Creating a Personal Learning Network,” http://www.slideshare.net/corinnew/creating-a-personal-learning-network-5016387
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Content
• blogs• news sites• online journals• videos• podcasts• social media
YOUlaptop - http://www.flickr.com/photos/computermonger/, smartphone - http://www.flickr.com/photos/liewcf/, ipad - http://www.flickr.com/photos/leondel/.
Online content for your learning network?
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What are RSS feeds?
• RSS = Really Simple Syndication
• Feeds allow websites to send updates to you without you having to visit the site to get it
• There are three common types of feeds - RSS, XML and Atom
• As an end user, it doesn't really matter which format the site uses
• You can subscribe to a feed from any website and read all your feeds in a feed reader, in your browser or in some email clients
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Feed Reader
Blogs
Google alerts Podcasts
Feed-enabled sites
Utilities
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News RSS feeds
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Blog RSS
Blogs typically offer feeds of their posts, and sometimes comments. The feed may contain the full post, or just an excerpt.
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Google Reader
http://www.google.com/reader
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Finding Answers: Atomic Learning
http://www.ndsu.edu/dce/faculty_resources/atomic_learning1
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Google Docs
google.com/docs• Collaborate with anyone online• Collaborate in real time• Documents• Presentations• Online forms• Drawings
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Organizing Conversations:Live Meeting
• Desktop-to-desktop web conferencing
• If don’t have option, call help desk at 231-8685
• Use headset• Sign up for time to
practice
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Defining the Message
• Who’s your target audience?– Be specific
• What is your goal?– What do you want them to do as a result?– What action do they take, not just what they
learned?
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Defining the Message
• Set priorities– 3 to 5 main points
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Defining the Message Educational program – avoid information overload
News release – inverted pyramid
Media interview – memorable points, repeat them
Web page – use subheads, bullets, links to increase searchability
Facebook – link to more info, ask a question to engage people
Twitter – 140 characters, link if necessary
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Just in Time Learning
• Content is standardized
• Delivered in a specific space at a specific time
• Usually a passive setting
Traditional Education (Stocks)
Just in Time Education (Flows)
• Content is customized
• Available anywhere, anytime
• Encourages active learning
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Just in Time Learning
• Books
• Publications
• Websites
Stocks = archived, organized
Flows = timely, engaging
• Blogs
• Social media
• Webconferencing
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JIT Parenting
JITP newsletter designed so that information that's relevant to your child is automatically delivered to you just in time!.
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Ask an Expert
• General vs. targeted widget– www.ag.ndsu.edu/extension– http://www.ag.ndsu.edu/flood
• Start at http://people.extension.org– Set preferences
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Understanding Apps
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Apps Are Applications
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What Makes Smartphones Smart?
• Operating system• Apps processor• Web
• Touchscreen• GPS• Accelerometer
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Operating SystemsShare (%) of U.S. Smartphone Subscribers
March 2012www.comscore.com
51.0%
30.7%
12.3%
3.9%
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Operating SystemsShare (%) of Global Tablet Market
Jan. 2012Strategic Analytics
58.0%
39.0%
1.5%
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NDSU Extension
Disaster Recovery LogAndroid
Winter Survival KitiPhone and Android
Heating Fuel Cost ComparisoniPhone and Android
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SD Extension
Noxious Weeds of South DakotaiPhone and Android
SDCES Grazing RecordsiPhone
NPIPM Soybean GuideiPhone and Android
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Virtual Farm Manager
• Keep all your field records – be able to view or edit them from your phone or computer anywhere in the world
• Simple Coverage logging (Field Mapping) with multiple colors for multiple seed varieties using your phone’s GPS
• Synced to the VFM website• All Hired Help can see the same notes
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Using Social MediaFor Curation
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The Value is in the Connections
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Twitter #ManureMondaystarted by @LPELC
Reach: 12-15,000 accounts
26-34,000impressions
http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
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Tips for Tweets
http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
• Use 120-130 characters to leave room for retweets
• Tweet in the evenings and weekends – evening and weekend tweets get more engagement
• Spread your tweets out throughout the day – tweets getmore engagement when they don’t come in bunches
• Use a Twitter client like TweetDeck and a tool likeBuffer to help you schedule tweets
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YouTube – NDSU Extension Channel
109 subscribers 182,130 video views
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YouTube Tips
• Get social with YouTube – do more than post videos
• Comment on videos – thank creators for their work,add important information and kindly correct errors
• “Like” videos and share them on other social media channels
• Create playlists of quality, related videos
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Facebook – NDSU Extension Ward County
175 likes 1,887 user reachedin last 60 days
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Facebook Tips
• Post between 8 p.m. and 7 a.m. = moreengagement
• Add questions to post to spark dialogue
• Keep posts simple (status only or 1 photo)
• Post 1 – 2 times per day
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Pinterest - Farms & Rural America, Food & Agriculture
Collaborative group board
• 409 pins
• 899 followers
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Pinterest Tips
• Organize your boards to allow followers to filter
• Be selective when repinning. Know what the pin is linked to.
• Add comments. What value are you adding when you pin?
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Working Differently
• Start with one channel
http://www.flickr.com/photos/andrec/
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Working Differently
• Connect with those who share your passion
http://www.flickr.com/photos/suewaters/
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Working Differently
• Dedicate 15 minutes/day
http://www.flickr.com/photos/nickpiggott/
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Working Differently
• Post and follow-up on comments daily
http://www.flickr.com/photos/tamasrepus/
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Working Differently
• Look for opportunities to grow
http://www.flickr.com/photos/donnagrayson/
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Effective Presentations• E m i n e n c e• E n l i g h t e n m e n t• E m p o w e r m e n t• E x p e c t a t i o n• E n j o y m e n t• E n g a g e m e n t• E n t h u s i a s m• E n e r g y• E x a m p l e• E n t e r t a i n m e n t• E m p a t h y
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Poll Everywhere
• Free instant polling (up to 40 users/poll)• Supports texting, Twitter and web• Multiple choice or open-ended questions• Good for simple pre/post questions• http://www.polleverywhere.com
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TurningPoint
• Uses personal responders• Native to Microsoft PowerPoint• Can add graphs, countdown timers and
correct answer indicators to presentation• System + 40 responders available from Ag
Comm
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Branding Your Presentation
• Logos• PowerPoint templates• Nondiscrimination, etc.
• Ag: http://www.ag.ndsu.edu/ext-employees/communications-and-marketing-1
• NDSU: http://www.ndsu.edu/vpur/resources/
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Slideshare
Anne Adrian
• 57 slideshares
• 91 followers
• 10 slideshares with more than 2000 views each.
http://www.slideshare.net
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PPT – Video - YouTube
Why?
• Users don’t need PPT or PPT viewer
• Presentation is streamed not downloaded
• Available to anyone on the web including more than half a billion YouTube users
Tutorial:
http://www.ag.ndsu.edu/agcomm/training/creating-a-youtube-video-from-powerpoint-2010
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Prezi
• Cloud-based
• Zoomable canvas
• Visually engaging
• Free educational accounts
• Can present offline
http://prezi.com
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Thanks!
CONNECT
• On Twitter – www.twitter.com/NDSUAgComm– www.twitter.com/ndbob
• On Facebook– www.facebook.com/NDSUAgCommWebServices
• Blog/Web– www.ag.ndsu.edu/agcomm– www.ag.ndsu.edu/workingdifferently– www.ag.ndsu.edu/roller/agcommwebservices/