WORKING PAPER FOR DDWP MEETING

1. Name of the project : PC-I of the Umbrella scheme namely 1054 - 140040 - Holding of Traditional, Local, National and International Events.

2. Status New

3. Location Khyber Pakhtunkhwa Province.

4. Sponsoring Agency Tourism Department, Government of Khyber

Pakhtunkhwa.

5. Execution Agency Tourism Corporation Khyber Pakhtunkhwa.

6. Operation / maintenance Tourism Corporation Khyber Pakhtunkhwa.

7. ADP Cost Rs. 50.000 Million

8. Project Cost Rs. 50.000 Million

9. CFY Allocation Rs. 25.000 Million

10 Duration 24 months

11. Brief DescriptionThe scheme has been prepared to increase the flow of domestic tourists to Khyber Pakhtunkhwa besides equipping the Tourism Corporation in terms of creating enabling environment for tourism promotion and to act as a catalyst for providing opportunities to generating income thereby eliminating poverty, reviving the militancy affected tourism industry. The holding of events including traditional events is expected to improve the soft image of the province. Making tourism as an enterprising activity at the grass root level with special emphasis on youth participation facilitating combating militancy and terrorism. To make the province’s traditions and heritage accessible and understandable to a diverse public to foster a sense of identity, place and pride for our people.

The proposed scheme is in line with the policy of the provincial government and it aims to create a conducive environment that in turn is expected to enhance the propagation tourism product of Khyber Pakhtunkhwa on the one hand while making tourism as a venture for income generation by the local communities on another. The thrust of the activities is to generate opportunities for healthy recreation that is in consonance with the local heritage and culture. It also incorporates promotional activities and provision for logistics for the holding of regular tourism events throughout the province, country and abroad, thereby defeating militancy and negative propaganda. The general abstract of cost is as following:

S # ITEMS / ACTIVITIESEstimated Cost Rs.

(Million)2014-15 2015-16

1.Traditional

Broghal Festival 0.800 0.8002. Food and Cultural Festival - 6.7503. Revival of Train Safari (Attock Khurd) 0.900 0.9004.

LocalKalash Festivals 1.600 1.600

5. Khanpur Festival 3.500 3.5006. World Tourism Day 0.800 0.8007.

NationalShandur Polo Festival 8.000 8.000

8.Show Casing of KPK Tourism product in Lahore & Karachi

1.000 1.050

9. InternationalParticipations in international exhibitions / fairs

8.400 1.600

Total Estimated Cost Rs. 25.000 25.000

12. Project Scrutiny

The Project is expected to be completed in 24 months i.e. November 2014 to November 2016.

13. RecommendationThe scheme is recommended for consideration by the DDWP.