Working Progress - Laurence King Catalogue

SPRING 2012 CATALOGUE

Speak

UpMake your voice heard. The National Student Survey is your opportunity to have a say about your university and course. Wouldn’t it be nice to be able to see other students opinions on a course you were applying for? Or to say things that you felt could be improved so that something could be done about it? Well now is your chance. With the national student survey you can have your say and make your opinion matter

For more information about the NSS: http://www.thestudentsurvey.com/

Speak Up

Make your voice heard. The National Student Survey is your opportunity to have a say about your university and course. Wouldn’t it be nice to be able to see other students opinions on a course you were applying for? Or to say things that you felt could be improved so that something could be done about it? Well now is your chance. With the national student survey you can have your say and make your opinion matter

For more information about the NSS: http://www.thestudentsurvey.com/

National Student Survey -Live poster brief SPEAKHAVE YOUR SAYSTAND UPYOUR OPINION MATTERSBE HEARD BE COUNTEDLEAVE YOUR MARKHAVE A IMPACTHELP OTHERSFEEDBACKUPMake your voice heard. The National Student Survey is your opportunity to have a say about your university and course. Wouldn’t it be nice to be able to see other students opinions on a course you were applying for? Or to say things that you felt could be improved so that something could be done about it? Well now is your chance. With the national student survey you can have your say and make your opinion matter

For more information about the NSS: http://www.thestudentsurvey.com/

Working Progress - Ways Of Looking Campaign

WAYSOFLOOKING

1. FESTIVAL GUIDE1-30 OCT 2011

BRADFORDPHOTOGRAPHYFESTIVAL

WAYS OF LOOKINGThe UK’s newest photography festival, 1 - 30 October 2011,

Special launch weekend,Friday 30 September - Sunday 2 October.

Ways of Looking 2011 explores the theme EVIDENCE, with a rich array of exhibitions, film screenings, events and art around the city. Responses to the theme are broad in their interpretation venturing into areas of history, politics, science, law, and conflict.

Places to advertise in Bradford

This is a self initiated project re branding the ways of looking photography festival in Bradford. Ive managed to do a great deal of development work so far but im still not at a comfortable stage where i can say that the brand is working successfully to be transferred into printed material.

Impressions Gallery - Logo Design

Impressions GalleryCentenary SquareBradfordBD1 1SD

01274 737843enquiries@impressions-gallery.com

Impressions Gallery, Centenary Square, Bradford, BD1 1SD, 01274 737843, enquiries@impressions-gallery.com

With Compliments

Impressions Gallery, Centenary Square, Bradford, BD1 1SD, 01274 737843, enquiries@impressions-gallery.com

Spin -Visiting lecturer Programme poster

This is the concept that I took with me into the National Student Survey (NSS) Poster design brief. I wanted my poster to be able to communicate at its best, but also to have the aesthetics to draw a person’s attention. The intention of my work was for it to stand out from your usual generic poster of students having ‘fun’, because if we’re honest, we become more immune to them the more we see this running theme, and we just block them out. (Well, I know I do at least).

“Engaging art-making as research does place demands upon it that are likely to affect it as a process.” (Hanrahan, 1998, p.31) The relationship between form and content is very important in my piece of design work. I needed to reflect on the idea of speaking up, being heard and that your opinion matters, even if you have a view that is of a minority. The form of my design needed to be simple but effective and also adaptable, so that it can co-exist in other languages, but still hold the aesthetics and be able to communicate the same message to the same audience.

My main influence for these posters has been Emil Ruder. His use of simple illustrations and fundamental typographic communication work in harmony together to create a great simple poster design. Although his work is in another language, the design speaks for itself. You can imagine what the poster is about, without taking into account the language in which it is written. However looking into the poster in more detail I have discovered a lot about the poster itself. The Poster

“The more a communication distances itself from ‘literature’ and approaches the nature of a poster, the more compelling becomes the necessity for brevity, simplicity and urgency” (Jan Tschichold and new typography. p.29)

MICHAELKNAPP

CRITICALSTUDIES

GAD LVL 6

is for a children’s book exhibition which is not at all surprising taking the imagery used but if you look closer there is another hidden meaning which had to be pointed out to me to find it just like the fed ex arrow as soon as you see it you can not help but notice it. Just above the tusk is a island and the elephants eye is used to representing the moon in a tranquil setting.With this in mind, I decided that simple minimalist typography and iconography that is accepted over the majority of cultures such as a speech/thought bubble was best suited to the circumstances so it could appeal to a bigger market.

When I came to the decision of how I would make and produce the poster, I took everything into consideration, as one of the points I would be judged on is if it can be reproduced easily on print/online. With this is mind, I produced a simple one colour poster design consisting of just typography and a 2 colour design, both of which would be easy to be printed cheaply on a larger scale and easily malleable to a digital format.

My work has a simple purpose of influencing people to take the national student survey, and has a simple design so that it can appeal and communicate to all students. It must stand out and catch people’s attention so that it can deliver its message.

I think my work would be best seen posted in student unions and libraries to have the best effect on my target market of students. Another possible idea is to put it in student pubs and clubs or to hand out leaflets. However, I know through the brief that if this project was to go to print, that it would

Emil RuderChilden’s Book exhibition Poster

November 1959

MICHAELKNAPP

CRITICALSTUDIES 2GAD LVL 6

Thirty posters, Five talks, One month Dreamspace Gallery, London 1st Oct - 31st Oct

Running for its fourth year, Mortar&Pestle studio in partnership with Adrem have invited thirty up and coming creatives to exhibit a A1 poster for a collective exhibition at the Dreamspace Gallery, London. Each person has been assigned a specific day in September and asked to design a poster specifically for that date, creating a unusual month calendar.

With the design industry heavily dependent on digital printing processes, each exhibitor had been asked to use more traditional printing methods to produce their artwork such as letterpress, screenprintng etc which is one of the reasons which attracted me to the exhibition itself as I wondered on how the responses would be affected by the system put in place as I had previously been to a ENTENTE workshop which was based on grids, systems and restrictions.

My first impression was that this exhibition could have had a better effect if it had been held in another gallery as I felt that the gallery space itself did not hold any qualities that you would expect a gallery to have such as easy access, enough space for work, and room to walk around. If you take out the fact that I had to persuade

a clueless french woman to let me in the building which was a task in itself as the secure front door to the building denied me access to the gallery as the curator was too busy on the phone to let me in. Anyway after this hurdle and finally breaking into what felt like Fort Knox. I was greeted by a small square room with the artwork crammed into any space that was available, even behind the desk of the curator and the towers of books that lie there too. If it hadn’t have been for the artwork on show I would have written this exhibition off already and at least tried to leave.

There was one piece that really stood out to me during the exhibition and that was the 7th September by Johannah Bonnevier. This piece is very different then her usual professional work for such clients as Topshop and Barbara Steinberg but this reflects in the piece itself as she explores the freedom of the brief. Using only black she designed a typographic illustration that embodies a diagram of boredom vs fun. Round and modeled numbers are creating the playful form of the date and the black alters between creating the positive shape you read as a number, and forming the negative space of the poster. I think that if this piece existed outside

Bibliography

Burke, C (2007). Jan Tschichold and new typography. london: Hyphen press.

Hanrahan, S. (1998). The possibility of dialogue: The relationship between ‘words’ and ‘art-making’ in fine art research. London: Laurence King Publishing Ltd

Websites

http://80magazine.wordpress.com/2009/07/22/emil-ruder-posters/

http://www.albertibanyez.com/en

http://www.cartlidgelevene.co.uk/

be a large run of posters to be stuck up over universities across the country, and also be adapted for the website. but nothing else. These could be ideas to discuss in the future about how it could advertised effectively for the student audience. I do think that they have made a mistake of just advertising in poster form although they are easy to distribute over all the universities it may not be the most effective way of communicating the message and appropriately convincing the audience to do the survey. This could be with the use of ambient media or a carefully thought out campaign through web/print advertising that could be accurately aimed at the student audience.

Since doing this design I have been more encouraged to do more brief related projects, and to get stuck in as much as I can. From this I’ve learned that following a brief is one of my strong points, and I have taken on some more live briefs. One project I have been doing alongside this is the rebranding of the Bradford photography exhibition

“ways of looking”. Although I’m still in the early stages of this project, trying to come up with a decent concept behind the branding has become difficult. I have come upon many problems on the way, but with my experience of working to briefs I have managed to overcome them and produce a better outcome. Recently, I have been looking at more contemporary designers for my research, rather then what I see as the “founding members” of design. I’ve looked into designers such as Albert Ibanyez, Cartilage Lavine and the design company 8v0. With these people as research I hope that the finished project can hold up to these great influences..

Johannah Bonnevier,7/9,

September 2011

the exhibition without any explanation to why it was created then the meaning of the poster would somehow become illegible and puzzling but however in the confines of the exhibition or at least with a explanation the piece works well holding a great balance between typography and the illustration that it forms.

My initial impression of the screenprinted poster is that it has a very art deco feel to it but I could just be getting the art deco feeling because of the choice of typeface and limited colour pallet but the piece itself holds a very cubist essence to it because of these same factors and also the layout. The layout reminds me of Pablo Picasso, Le guitariste (1910) and the similarities of them both deconstructing the original image with a vigorous architecture of lines and angles is very clear and very successful.

However after further research after the exhibition and further analysis of it, I did

notice that the piece of artwork had some similarities if not a lot, to Herb Lubalins work. Whether she has consciously deconstructed his work and put the constituent parts back together in a form that where it functions as a new piece or if she fell into the black hole designers face, where there is always another piece of work done by someone somewhere that holds similar qualities to itself without actually being aware that it exists.

I do feel that this event has great potential however there were some things that let it down for me. The way-finding of the exhibition was very poor and if it wasn’t for some research I had done the night before and map printout I don’t think I would of even found the gallery and I would of easily got lost round london and missed the exhibition altogether. The Gallery space itself was awful, crammed and poor lighting gave the work a very depressing feel to them. It felt to me that the presentation of the work was lacking

commitment and lazy. I also don’t think that all the work was exhibited as sitting here looking at the printed material for the exhibition and im finding new pieces that im sure were not there, whether this is just my ignorance or the poor use of gallery space Im not sure. But perhaps that this could be a flaw of the designers not visualizing the space and environment that they are preparing there work for and having tunnel vision on designing the poster.

Overall I think that the exhibition was adequate but flawed because if the work had been presented properly I think this could have been a great. It shouldn’t be a factor in whether you should go or not because the work or the creatives and how they responded to the brief is great however there is this tickling thought that if a different exhibition was held in the same place I would be dubious about going even if I do know where to go now.

Herb LubalinIts A Great Year1972