WORKING TOGETHER TO DEMONSTRATE PROGRESS

The challenge of knowing we are making a difference

Amanda Batt, Education Manager

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• To openly discuss the challenges with monitoring and evaluating education and information programmes

• To share UK Anti-Doping’s approach to monitoring

• To agree collectively how we can work together to demonstrate progress

OBJECTIVES

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Click icon to add pictureClick icon to add pictureDoes what we do make a difference?

• 100% me values

based education

• 100% me social

media

• 100% me

information

resources

Clean athlete

Demonstrates

values of 100%

me

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OVERALL OBJECTIVE IS TO ‘PREVENT DOPING’

1.Reduce the incidence of inadvertent doping (current estimates state 40-45 per cent of cases could be classed as inadvertent doping)

2.Reduce the incidence of deliberate doping

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LOGIC MODELS

A tool to show the logical relationship between the resources, activities, outputs and outcomes of a programme or intervention/activity.

Try to show the ‘if....then’ relationship between factors.

Athletes

Core Influencers

Strategic Partners

Wider system

Clean Sport

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MONITORING TOOLS

Examples of what we measure....

• Previous education and levels of knowledge• Where people would go to find information• Knowledge of key anti-doing topics post-session• Number of registered users• Global DRO usage• Social media stats• Coaches undertaken Coach Clean• Number of Advisors• Number of resources used eg Advice card• Enquiries• Number of education sessions• Web traffic.

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•Education reach• Athletes Over 6000

athletes educated• Coaches: Coach Clean 60 coaches to date• Athlete support personnel Over 200 educated• Sessions incl. outreach Over 200

• Capacity building• National Trainers 23 in total• Educators Over 55 Educators to

date• Advisors 50 Advisors to

date

IMPACT REPORT SUMMARY 1

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• Baseline Survey• 52 per cent received education in the last 12 months

• Knowledge levels • On average ranked knowledge above three on nine

topics• ADAMs and Report Doping in Sport on average

ranked 2.5• Core topics such as supplements, consequences,

checking medications ranked on average four• What happens in a test ranked on average five

IMPACT REPORT SUMMARY TWO

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• Where would athletes go for further information• 45 per cent would consult the internet• 17 per cent would contact UK Anti-Doping• 17 per cent would speak with their coach• 15 per cent would speak with wider athlete

support personnel

• Feedback forms

• 100 per cent of participants ranked the sessions between 4.49/5 for value.

IMPACT REPORT SUMMARY TWO CONT...

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• Web traffic grown from 7,443 unique visits (2010) to 15,622 unique visits (2012)

• Athlete Zone consistently rated in top five pages most visited

• 100% me Facebook has grown from 459 (2011) to 800 (2012)

• Twitter has grown from 337 (2010) to 3,173 (2012)

• Registered users; over 1000, including:

•151 Teachers

•88 Athlete Support Personnel

•19 Parents.

IMPACT REPORT THREE

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ONLINE DEMONSTRATION

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• Monitoring and evaluating the impact of what we do is not easy but we should not shy away from trying

• Standard monitoring across the system can help us collectively measure the reach we are having

• Commitment to sharing progress across the system can only help us to identify strengths, areas for development and resources required

FINAL THOUGHTS