working with leap july
DESCRIPTION
This is the most current version of our Process document that informs current and potential clients about the way that Leap works to produce award-winning websites for our clients.TRANSCRIPT
working with leap
From experience we know that a good philosophy, a clear process and a tight partnership get the best results.
Producing a set of ‘impulse’ visuals is not the best way to achieve award-winning design.
Every project should start with a process. We’d like to give you an idea of what it would be like, should you choose to work with us...
philosophy, process & partnership
introduction
philosophy
ethical
design
Leap is an environmentally driven, ISO14001 accredited sustainability-led graphic design studio based in St Austell.
We create brand experiences with two core values.
our philosophy is simple!
our philosophy
Some of you may already know about Leap, some of you may be meeting us for the first time.
We are a Carbon Zero company, that works with clients to calculate the exact carbon value of their project and help to neutralise its effect.
“80% of the environmental impact of today’s products, services and infrastructures are determined at the design stage.”
- Design Council
This tells us exactly what power we have and shows us that the change we can make together is vast.
our ethical values
our philosophy
responsible
inclusive
local sustainable
environmental
social
fairuser
valuable
useful
accessible desirable
usable
findable
credibleuser
We create user-centred design.This is a philosophy to be considered at every stage.
When applied to our process, it’s an award-winning combination!
“The central premise of user-centred design is that the best designed products and services result from understanding the needs of the people who will use them.”
- Design Council
our design values
our philosophy
process
Our process is also user-centred.It’s essential that the partnership works closely throughout the project.
It ensures a smooth project development and the best strategy selection for the project.
As part of this process we offer our ‘Hello workshop’ FREE to potential clients to help get things moving.
* If required
our processis simple!
development
support
visualise
content
drinks
hello
brand *
architecture
you
our process
hello
let’s work this out for
Goals
Investigate The change.Targets & Objectives.The Audience.
Your industry Who are the competition and global leaders?
Content Initial content review.
Deliverables
Client brief The partnership is focused in the brief and followed throughout the process.
our process
We run an initial workshop to investigate the project. Let’s develop the question before the answer!
brand
it’s not just a logo
Goals
Values Discover brand values and strengths.
Opportunity Client input to define the brand.
CommunicationExplore new marketing & communication avenues. Scenarios Build a user profile.
Deliverables
FindingsBrand map.Mood boards.Key points.
Finalise Brand values that can be carried forward into all communications.
StrategyDefine brand strategy& appropriate media.
Your brand is not simply a logo, it’s all that your business encompasses. An afternoon workshop is used to reach a brand understanding and focus.
our process
content
how shall we communicate?
Goals
Simplify Break the site’s purpose down to its core.
SurveyConduct a survey of user feedback from current site.
BenefitsHow will your content benefit the user? Think ‘Google’.
Deliverables
Core contentList all articles and groups.
Media Text, images, video etc. An outline of features applicable to the project.
Integral to any brand experience is the content. This is not just consideration of the text; it’s about communication.
our process
architecture
the blueprint
Goals
Inventory Review core content.
Audit A detailed inventory for each page.
ConsiderationWill your users think the same thing?
Deliverables
Rapid prototypesReview first sketches of the site map & wireframe.
PhasesIdentify phases in the project.
Working prototypesInteractive wireframe ready for testing!
Think of this as the plans to your new home! This is where the site takes shape.
our process
beer
café testing
Goals
Venue Find a busy local venue.
Free beerWould you give 10 minutes for a free drink?
The customerWe aim for 5 - 10 users’ feedback on a working wireframe of the site.
Deliverables
EvaluateRun evaluations in the venue & identify trends.
RevisitFrom the evaluation notes, revisit the ‘architecture’ if required.
You can invest huge amounts of money into user testing. We like to think smarter!
our process
visualise
let’s add some colour
Goals
The brand Apply the brand deliverables to the wireframes.
PhasesVisuals to be worked in phases, to allow a quicker entry into development.
Deliverables
ConceptsInitial concepts for approval.
Pixel PerfectMock up of all visuals required.
Its time to take all the information we have gathered around your brand and bring it to life!
our process
development
our process
form and function
Goals
Phases Commence phases from visual sign off.
Function Making the architecture, content and the visuals work seamlessly.
Deliverables
Live Phases Access to fully-functioning phases, ready for testing.
Quality code Google friendly, using the latest HTML5 / CSS Semantic markup as standard.
It’s time to take all the information we have gathered around your brand and bring it to life!
support
our process
it’s alive
Training Our Content Management Systems (CMSs) are simple to use, but we’ll come in and train you up on keeping your site fresh!
Fresh It’s our duty to keep you advised on any emerging web technology post-launch that has value for your site.
Worry freeWe give you two months free support from the final live date.
Ongoing SEO We partner with SEO specialists to help spread your word online.
Your site’s live and your already seeing an increase in business! Now what?
partnership
us
you
get the best result
partnership
Delivering a successful website isn’t just about a great use of social media, an amazing design or a content management system that does the work for you!
It’s about creating a fantastic collaboration - a true partnership. Only in that environment do we get the best results!
Rather than suggesting a list of cool features, we believe that investing in the process, not the outcome wins the awards!
the trophy cabinet
awards
polished silverware!
Cornwall Business AwardsWinner, Best Website for The Scarlet Hotel.
The Observer Ethical AwardsBest Online Retailer Initiative for The Good Energy Shop.
Media Innovation AwardsWinner, DVD/CD Category for ‘Tales from Porth’ interactive CD-ROM produced for the Cornish Language Partnership.
Cornwall Tourism AwardsWinner, Silver, Tourism Website of the Year for The Bedruthan Steps Hotel.
The Hub Business AwardsWinner, Green Business of the Year 2010
Hampton Court Palace Flower ShowWinner, Gold Medal for The Lost Gardens of Heligan’s display entitled: Camellias & rhododendrons introduced to Heligan pre 1920.
Cornwall Sustainability AwardsWinner, Small Business Award.Overall Winner.
The Times Green AwardsWinner, Best Outdoor Advertising under £100k for Good Energy at the Delabole Wind Fair.
Cornwall Sustainability AwardsFinalist, Small Business Award.Winner, Best Individual.
what now?
what now?
let’s talk!Leap actively make a positive difference to the environment through responsible design, procurement, understanding and our relationships.
Whether you are green and want to be greener, or even better, you want to start taking your first sustainable steps,
Leap is there to design, print manage and support you in your creative happenings...
Leap 140 Alexandra Road St Austell Cornwall PL25 4QJ
01726 75551
www.designforchange.co.uk