working with millennials...•sexy cars and the perks, leah 14 •flexibility, tara 33...
TRANSCRIPT
Working with Millennials
Working with Millennials
93%
Millennials in the Workplace
Millennial
adj [mil-len-ee-uh-l] frequently a noun
People that baby boomers trash until they need expertise and honed digital skills to fix the wifi.
While this outlines the generations, they are not defined by time. A generation is defined by the events that have taken place to shape their worldview.
Generational Birth Years
Working with Millennials
Embracing your biggest brand advocates
10 Reasons to Embrace
#1 Tech Savvy
Tech Savvy & Creative
Tech Savvy & Creative
#2 Believe in Community
Believe in Community
Believe in Community
IN-HOUSE CONTENT
The Experts
The Experts
Digimon Engagement PostReach: 300KEngagements: 41K
#3 The Experts
Street Fighter Engagement PostReach: 20MEngagements: 2M
#4 Eager to Learn
Eager to Learn
Game changing amount of content that can be trained:• 125 missions on the platform since launch• Total Missions Completed 195,274• Most people to complete 1 mission 3,174• Average completions across all misson’s 1,841
They love to share and compete: • Over 25,000 comments left on missions last year.• 91.6 MILLION XP earned by users• 137,664 perfect scores
Eager to Learn
7 Years
15 Homes
#5 Mobile
17 Jobs
5 Careers
Mobile
15 year old
3 years per job
Mobile
Mobile
Mobile
VS.
VS.
Mobile
SSC
#6 Lattice over Ladder
Lattice over Ladder
#7 Not all about the money
Not all about the money
SURVIVAL KITS FREE GAMES & PRODUCT
Not all about the money
Not all about the money
Not all about the money
#8 Challenge the Status Quo
Challenge the Status Quo
Challenge the Status Quo
Pie in the Sky Ideas
Challenge the Status Quo
#9 Willingness to give or receive feedback
• What is the #1 thing you want from your employer?
I asked…they answered
“Just being told thank you or great job like acknowledging the staff and or myself for a hard days work! Honest to God, that was it! I mean money is always nice but just them saying something nice and treating staff with respect really is number 1 and still is!”
Leanne 26
“ I would do anything if BTS were involved in anyway. Even clean toilets”. Keeley 15
What is the #1 you want from your employer?
• My employer to be easy communicate with, Caitlin 18
• Support in career progression/learning & development, Prev 27
• Work/Life balance, Natasha 33
• Comfortable work environment, Celine 23
• Recognition, Mat 31
• Salary and motivation, Maddy 29
• Respect, Kirby 35
• Development/Career Progression, Nick 27
• Money, Elise 33
• Friends work there, Karen 14
• Work/Life balance, Danielle 33
• Trust & encouragement, Meg 25
What is the #1 you want from your employer?
• Workplace/product that makes you passionate, Michael 31
• Environment you look forward to going to, Jane 27
• Respect and fairness, Taralee 33
• Flexibility/variation/education, Kesh 27
• Fun work environment with decent pay and knowledge I can use, Noah 18
• Sexy cars and the perks, Leah 14
• Flexibility, Tara 33
• Development opportunities and leaders that inspire me, Elisha 31
• Communication, Mitch 22
• Rewarded for effort- pay rises, bonus, travel, education, Mickey 33
What is the #1 you want from your employer?
#10 Genuinely Care
Genuinely Care
$760,000
Working with Millennials
Are you ready to embrace your next generation of brand advocates?
Because they are ready to help you!
Debra McGrath [email protected]