working with social media in academics
DESCRIPTION
A brief presentation prepared for the Fall 2012 Duke University Social Media Workshop for Faculty. These slides outline strategies for using blogs, Facebook and Twitter in the classroom and beyond.TRANSCRIPT
![Page 1: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/1.jpg)
Working with Social Media in Academics
Duke University Office of News & Communications
Jonathan E. Lee
![Page 2: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/2.jpg)
Working with Social Media in Academics | Objectives
How can you use social media to establish yourselves as thought-leaders?
![Page 3: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/3.jpg)
In what ways can social media add to classroom experiences?
Working with Social Media in Academics | Objectives
![Page 4: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/4.jpg)
Our route:
blogsFacebook
Twitternext steps
Working with Social Media in Academics | Overview
![Page 5: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/5.jpg)
Our resources for the day: http://bit.ly/dukesmwksp2012
Working with Social Media in Academics | Overview
![Page 6: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/6.jpg)
blogs
![Page 7: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/7.jpg)
How are Duke University faculty using blogs?
Working with Social Media in Academics | Blogs
![Page 8: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/8.jpg)
Chris JohnstonDuke political science
sites.duke.edu/chrisjohnstonpolitical science tools & research
Working with Social Media in Academics | Blogs
![Page 9: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/9.jpg)
Matthias PabschDuke in Berlin
pabsch.deart, architecture, events and exhibits
Working with Social Media in Academics | Blogs
![Page 10: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/10.jpg)
Misha AngristDuke IGSP
blogs.plos.org/genomeboyshowcase his book, discuss genomics, tell personal stories
Working with Social Media in Academics | Blogs
![Page 11: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/11.jpg)
Bill Noland & Mark OlsonVisual Arts, Visual & Media Studiessites.duke.edu/vms200s_01_s2012
class documents & assignments, student content
Working with Social Media in Academics | Blogs
![Page 12: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/12.jpg)
Who Needs Feminism?whoneedsfeminism.tumblr.com
student social activism project, sharing content
Working with Social Media in Academics | Blogs
![Page 13: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/13.jpg)
What platforms are available for blogging?
Working with Social Media in Academics | Blogs
![Page 14: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/14.jpg)
3 primary free options*:
Wordpress Blogger Tumblr
*To learn more about the advantages of each platform read this blogpost.
Working with Social Media in Academics | Blogs
![Page 15: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/15.jpg)
Duke-hosted blogs:
Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students.
Advantages: free, has local IT support and features several themes & plugins to customize any site.
sites.duke.edu
Working with Social Media in Academics | Blogs
![Page 16: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/16.jpg)
![Page 17: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/17.jpg)
options for your personal Facebook presence
image via Digital Inspiration
Working with Social Media in Academics | Facebook
![Page 18: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/18.jpg)
Dan ArielyEconomics
personal profile & professional page
Working with Social Media in Academics | Facebook
![Page 19: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/19.jpg)
Mark Anthony NealAfrican & African-American Studies
personal page with subscription content
Working with Social Media in Academics | Facebook
![Page 20: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/20.jpg)
Bill ChameidesNicholas School of the Environment
page associated with his blog
Working with Social Media in Academics | Facebook
![Page 21: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/21.jpg)
Dave JohnstonMarine Lab
page associated with his course’s app
Working with Social Media in Academics | Facebook
![Page 22: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/22.jpg)
Allow subscribers in 2 steps.
Working with Social Media in Academics | Facebook
![Page 23: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/23.jpg)
Go tofacebook.com/about/subscribe1
Working with Social Media in Academics | Facebook
![Page 24: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/24.jpg)
Press the green “Allow Subscribers” button.2
Working with Social Media in Academics | Facebook
![Page 25: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/25.jpg)
Create a Facebook page in 4 steps.
Working with Social Media in Academics | Facebook
![Page 26: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/26.jpg)
Go tofacebook.com/pages/create.php1
Working with Social Media in Academics | Facebook
![Page 27: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/27.jpg)
Select the page category that best fits your brand.2
image via Mashable
Working with Social Media in Academics | Facebook
![Page 28: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/28.jpg)
Complete the necessary page information.3
image via Mashable
Working with Social Media in Academics | Facebook
![Page 29: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/29.jpg)
Run with it.*4
*For tips on moving forward, check out this Mashable article
Working with Social Media in Academics | Facebook
![Page 30: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/30.jpg)
How can you use Facebook groups to engage students?
Working with Social Media in Academics | Facebook
![Page 31: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/31.jpg)
Students already use Facebook to discuss course
topics outside of class.
Working with Social Media in Academics | Facebook
![Page 32: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/32.jpg)
Freshman Organic Chemistrya student-driven Facebook group
Working with Social Media in Academics | Facebook
![Page 33: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/33.jpg)
Web Developmentan official Facebook group for a house course
Working with Social Media in Academics | Facebook
![Page 34: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/34.jpg)
Groups at Dukerequire a campus email address to join
centralize Facebook groups for a particular campus
Working with Social Media in Academics | Facebook
![Page 35: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/35.jpg)
other possibilities
Working with Social Media in Academics | Facebook
![Page 36: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/36.jpg)
Encourage students to “like” and add pages relevant to the course to their Facebook interest lists.
Working with Social Media in Academics | Facebook
![Page 37: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/37.jpg)
Create closed groups for students to review content.
Working with Social Media in Academics | Facebook
![Page 38: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/38.jpg)
For open events, create Facebook events that students can easily share with family and friends.
Working with Social Media in Academics | Facebook
![Page 39: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/39.jpg)
![Page 40: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/40.jpg)
A social network and microblogging platform
Posts, limited to 140 characters, are similar in length to a text message
Working with Social Media in Academics | Twitter
![Page 41: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/41.jpg)
Twitter Lingo*:
Tweet
Follower
@Mention
Retweet
#Hashtag
A public message sent on Twitter.Must be less than 140 characters.
A user who subscribes to another user’s messages. This act is called “following.”
Tagging another user in a Tweet.
Forwarding a Tweet to your followers.Often abbreviated “RT.”
Labels a message with a keyword that links to a broader conversation/topic.
“via” Giving credit to an information source.
*For more terms, refer to this SproutSocial blogpost
Working with Social Media in Academics | Twitter
![Page 42: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/42.jpg)
Anatomy of a Tweet
Mention
Hashtag
Reply
Working with Social Media in Academics | Twitter
![Page 43: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/43.jpg)
Anatomy of a Tweet
Mention Hashtag
Embedded photo
Photo link
Working with Social Media in Academics | Twitter
![Page 44: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/44.jpg)
How might you strike a balance between personal &
professional tone?
Working with Social Media in Academics | Twitter
![Page 45: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/45.jpg)
Don TaylorPublic Policy
@DonaldHTaylorjrprofile blends professional health care
tweets with personal notes
Working with Social Media in Academics | Twitter
![Page 46: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/46.jpg)
Conversing with hashtags
Working with Social Media in Academics | Twitter
![Page 47: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/47.jpg)
Let’s craft a few Tweets of our own.
Working with Social Media in Academics | Twitter
![Page 48: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/48.jpg)
How can you use Twitter to enhance the learning
experience?
Working with Social Media in Academics | Twitter
![Page 49: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/49.jpg)
Emily SposetoRomance Studies@ProfssaSposeto
students use Twitter to practice Italian
Working with Social Media in Academics | Twitter
![Page 50: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/50.jpg)
Negar MottahedehLiterature, Women’s Studies
@TwitFilmTwitter film festival organized for Intro. to Film Studies
Working with Social Media in Academics | Twitter
![Page 51: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/51.jpg)
#DukeChatstudents and faculty participated in a live chats during the
Democratic & Republican National Conventions
Working with Social Media in Academics | Twitter
![Page 52: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/52.jpg)
Let’s make an account.
Working with Social Media in Academics | Twitter
![Page 53: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/53.jpg)
next steps
![Page 54: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/54.jpg)
Make a Facebook Interest List for pages relevant to your research interests.
Working with Social Media in Academics | next steps
![Page 55: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/55.jpg)
On Twitter, find peers and relevant accounts to follow (such as @DukeNews and @DukeU).
Working with Social Media in Academics | next steps
![Page 56: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/56.jpg)
Complete your Twitter profile with a picture and bio. You can refer to this article for tips.
Working with Social Media in Academics | next steps
![Page 57: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/57.jpg)
Read the Twitter 101 article.
Working with Social Media in Academics | next steps
![Page 58: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/58.jpg)
Duke Center for Instructional Technology (CIT)
They offer consultations and training to help instructors use technology in education.
Working with Social Media in Academics | next steps
![Page 59: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/59.jpg)
Online Resources
Lynda Campustechnology training
Mashablesocial media news & tips
PBS Media Shiftdigital media news
Social Media at Dukeuniversity social media directory & blog
Facebook guide for teachers
Social Media Guidelines for Communicators
Working with Social Media in Academics | next steps
![Page 60: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/60.jpg)
Jonathan E. LeeDuke University Office of News & CommunicationsSocial & Digital Media Fellow
Email: [email protected]: @JonathanELee
My contact info
Working with Social Media in Academics | next steps
![Page 61: Working with Social Media in Academics](https://reader036.vdocument.in/reader036/viewer/2022062513/554edb4bb4c905911d8b4833/html5/thumbnails/61.jpg)
Thanks.