working with the conversation economy
DESCRIPTION
Talk given for Microsoft and NCVO for voluntary and community organisations. London 10 June 2008. Podcast available at http://www.theinternationale.org/theinternationale_microsoft.mp3TRANSCRIPT
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communicating with new mediaJune 2008
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… or, the conversation economy:
passion & visionJune 2008
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PowerPoint is evil
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you’d better start swimmin’
…markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.www.cluetrain.org
VCOs
VCOsVCOs
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the three ages of the Web
• Library
• Broadcast
• Network
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the network: quantity
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the network: quantity
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the network: quality
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the conversation economy
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the conversation economy
… and you’re just one story among many
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the conversation economy
• Reading the Live Web– the principles - PASSION– how…– … and why?
• Writing the Live Web– the principles - VISION– how…– … and why
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reading the Live Web :: passion
• P is for ‘people’• A is for ‘active’• S is for ‘supply’• S is for ‘smart’• I is for ‘irreverent• O is for ‘ownership’• N is for ‘niches’
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reading the Live Web :: how
• www.google.com– read– comment– Link
• www.newsgator.com– organise– ‘the daily me’
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reading the Live Web :: why
• stay up-to-date• stay in touch• ideas• connections
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writing the Live Web :: vision
• V is for ‘voice’
• I is for ‘i with a small I’
• S is for ‘simple’
• I is for ‘improvise’
• O is for ‘open source’
• N is for ‘narrative
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writing the Live Web :: how
• www.wordpress.com
• www.twitter.com
• www.flickr.com
• … your audience and networks
• … that school down the road
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writing the Live Web :: why
• tell your stories
• multiple connection options
• the Network effect
• the Long Tail
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vision & passion in action• shear genius [http://www.englishcut.com/]
• sometimes the pictures are better [www.unphotographable.com]
• whose art is it anyway [http://www.youtube.com/watch?v=kkrEbKQX3pg]
• staying off message [http://blogs.msdn.com/nadyne/default.aspx]
• whose world is it anyway [http://www.dprophet.com/]
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the Live Business
• embedding
• enabling
• empowering
• experimenting
