working with travel bloggers - janice waugh solo traveler
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For more information about Solo Traveler contact Janice Waugh at [email protected]
By 2016, advertisers will spend $77 billion marketing online. (Forrester Interactive Marketing Forecast, August 2011)
That’s the equivalent
of all television spending
today.
For more information about Solo Traveler contact Janice Waugh at [email protected]
Why work with travel bloggers?
Trust
Respect
Relationships
For more information about Solo Traveler contact Janice Waugh at [email protected]
Think of the blogger, not just the blog. Bloggers are the talent - experts, writers, photographers, videographers, speakers and spokespeople.
For more information about Solo Traveler contact Janice Waugh at [email protected]
Blog teams - Ogilvy PR, Mexico and 24 bloggers
For more information about Solo Traveler contact Janice Waugh at [email protected]
Speakers - Beth Whitman of Wanderlust & Lipstick and Briggs & Riley
WinWinWin
For more information about Solo Traveler contact Janice Waugh at [email protected]
Spokesperson - Jeff Jung of Career Break Secrets & gAdventures
40 interviews in print, on
radio, television
and online in one week.
As seen in...
For more information about Solo Traveler contact Janice Waugh at [email protected]
Photography - Ken Kaminesky and the Jordan Tourism Board
Professional photos plus added value
of blog.
For more information about Solo Traveler contact Janice Waugh at [email protected]
Video - Cailin O’Neil of Travel Yourself, Diamond PR and Puerto Rico
Video plus added
value of blog.
For more information about Solo Traveler contact Janice Waugh at [email protected]
Enter new markets - mass tourism growing at 4% - adventure tourism at 17%. (ATTA)
thePlanetD, sponsored
by American Express
travel card.
Tap a new a niche.
For more information about Solo Traveler contact Janice Waugh at [email protected]
Email marketing and list development - the glue that holds it all together
Email list generation is the challenge.
For more information about Solo Traveler contact Janice Waugh at [email protected]
Bloggers - not just blogs.