working with volunteers
TRANSCRIPT
Working with Volunteers:Nuts & Bolts of Facebook & Twitter
Roxanne Darling@roxannedarling
photo credit: ivanwalsh on Flickr1
19 April 2013Cameron Center on Maui
The County of Maui, Volunteer CenterNetwork of Volunteer Leaders MauiTri Isle Resource and Conservation
Development Council, Inc.
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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private
DO
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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website
DO
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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags
DO
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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar
DO
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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS
DO
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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memes
DO
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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memes9) Network within your community
DO
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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memes9) Network within your community10)Track key metrics
DO
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Facebook Actions Cheat Sheet
Add Timeline Cover Image
Write About page content, think SEO
Determine other “tabs”
Set page Username
Connect Mobile Device; get Pages App
Manage Admins; LIKE other Pages
Invite people via Email to Like the page
Monitor Insights
Add FB Like badge to your website!
Add Sharing tools to your website
Admin Actions Page PostingsPosting Updates (Editorial Calendar)
Using Notes, Events, Photos, etc.
Posting via Mobile
Highlighting an Update
Responding to Updates & Messages
Consider weekly memes / hashtags
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Twitter Actions Cheat Sheet
Add custom background & colors
Write description, think SEO
Create Lists
Follow back!
Connect Mobile Device
Track trends
Add Twitter badge to your website!
Add Sharing tools to your website
Admin Actions Page PostingsPosting Updates (Editorial Calendar)
Respond to Updates & Messages
Use Your Lists
Use your #hashtags
Post via Mobile (Tweetbot app)
Saving Favorites
Consider weekly chats / hashtags
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Let’s Take a Look
Facebook:Community CentralDeeper conversationsRicher conversationsMore leveraged sharing
Twitter:Breaking NewsLive chatsHashtag FilteringLive Event Sharing
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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter
Volunteer Assignments
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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks
Volunteer Assignments
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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you
Volunteer Assignments
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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F
Volunteer Assignments
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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools
Volunteer Assignments
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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual events
Volunteer Assignments
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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual events8) Be your ears on the ground...
Volunteer Assignments
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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual events8) Be your ears on the ground...9) Research people, memes, etc for you
Volunteer Assignments
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Answer "howto" questionsAddress customer service issues
Share insider knowledgeAsk “what if” questions
Ask “fill in the blank” questionsAsk “what would you do?” questions
Ask for photo captions.Provide quotes.Include images!
Conversation Starters
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Answer "howto" questionsAddress customer service issues
Share insider knowledgeAsk “what if” questions
Ask “fill in the blank” questionsAsk “what would you do?” questions
Ask for photo captions.Provide quotes.Include images!
Conversation Starters
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Let’s Practice Now!
Answer "howto" questionsAddress customer service issues
Share insider knowledgeAsk “what if” questions
Ask “fill in the blank” questionsAsk “what would you do?” questions
Ask for photo captions.Provide quotes.Include images!
Conversation Starters
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Listening & MeasuringWhat keywords do you want to track?
Why do you want to listen?Where will you listen?
How will you use what you've heard?
search.twitter.comgoogle.com/alertsfacebook: insights
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• Blog Posts• Social media network messaging • Event Details• Announcements (awards, mahalos, etc)• Email campaigns• Videos: live stream, short form, long form• Offers and Timelines• Promotions and sweepstakes• Offline Ads / Mailers
Items for the Calendar
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Todd Cochrane • RawVoice
Photo by Hawaiion Flickr
Connect with a built-in targeted audience:Sponsor Bloggers &
Podcasters
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