working within a globally and cultural diverse environmentvangoor/ba stage...
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©2013, Cognizant | Confidential
Working within a globally and cultural diverse environment Marco Kortman / Radhika Kollapuram
©2013, Cognizant | Confidential
Would you like to know more or get advise on future careers? Get in contact with:
Marco Kortman Head of Quality Engineering & Assurance Cognizant Technology Solutions Gustav Mahlerlaan 308 3th Floor 1082 ME Amsterdam Office: +31 20 5247823 | Mobile: +31 6 11515747 l VNet: 822423 | E-mail: [email protected]
Leonie Westerman Graduate recruitment Continental Europe Cognizant Technology Solutions Gustav Mahlerlaan 308 3th floor 1082 ME Amsterdam Mobile: +31 646256397 | Deskphone: +31 205247722 Vnet: 822322 | [email protected]
| ©2013, Cognizant | Confidential
Cognizant Corporate Overview
Identified as a Tier 1 IT Services Company by Gartner, Forrester
and other leading industry research bodies
Added to the NASDAQ 100 Index
Fastest IT services company to reach $1 billion
annualized run rate
Added to S&P 500 Index
1994
2005
1996
2002
2006
Ranked 12th in Business Week 50 of
“Best in Class”
2007
Entered the Fortune 1000 list 2008
2004
2009 Named to Business Week 50
Top Performing U.S. Companies
1998
Assessed at SEI-
CMMi level 5 and P-
CMM Level 5
IMS Health divests
its stake and
Cognizant becomes
widely held
Servicing other
clients
focusing on an
onsite-offshore
model of execution
Captive technology
arm for The D&B
Corp. and group
companies
2010
2011
Fortune’s 100 Supercharged
Performers and All-Star List
Moved into the Fortune Top
500 list
Jumped 86 places in 2011 to
rank #396 2012
3
Listed on
NASDAQ
Became the first
IT company
leveraging India
to get listed on
the NASDAQ
0
2
4
6
8
2005 2006 2007 2008 2009 2010 2011 2012
0.89 1.42
2.14 2.82
3.28
4.59
6.12
7.35
$ B
illio
n
Cognizant's Revenue Growth
| ©2013, Cognizant | Confidential
Cognizant Testing
4
World
• 24,000+ One of the world’s largest testing service providers
• Over 75% Code tested is 3rd party developed
• 400+ Clients across industry domains and geographies
• Innovation Zone Innovation enabling ecosystem for Cognizant’s testing community
Offer End to End QE&A Services
Vertically aligned to serve clients across the world
Independence Center of Excellence Alliances
SOLUTION CONSULTING
SPECIALIZED SERVICES
DOMAIN ALIGNED SERVICES
Process
Methodology
Tools
Infrastructure
Automation
System Testing
Product Testing
Integration Testing
User Acceptance
Testing
Shared Model
Centers of Excellence
No
n-F
un
ctio
nal
Tes
tin
g
Mo
bile
Tes
tin
g
Test
En
viro
nm
ent
Man
agem
ent
SOA
Tes
tin
g
Dev
ices
Tes
tin
g
Pac
kage
Tes
tin
g
Au
tom
atio
n T
esti
ng
Enabling Business
Transformation
Improve Operational
Efficiency
Ensure Higher Quality
MLEU
| ©2013, Cognizant | Confidential
Client-Focused Global Delivery Network
*Countries spanned by clients operations
Regional Offices
Frankfurt
Geneva
Helsinki
Hong Kong
Kuala Lumpur
Los Angeles
London
Madrid
Manila
Melbourne
Minneapolis
Norwalk
Phoenix
Paris
San Ramon
Seattle
Shanghai
Singapore
Amsterdam
Atlanta
Bangkok
Boston
Buenos Aires
Chicago
Copenhagen
Dallas
Dubai
Stockholm
Sydney
Teaneck
Tokyo
Toronto
Zurich
Development
Phoenix
Sao Paulo
Shanghai
Toronto
Bangalore
Chennai
Cochin
Coimbatore
Minot
Boston
Bentonville
Bridgewater
Budapest
Buenos Aires
Guadalajara
London
Manila
Des Moines
Cebu
Gurgaon
Mangalore
Hyderabad
Kolkata
Mumbai
New Delhi
Pune
Singapore
Denmark
Finland
France
Germany
Hungary
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
Norway
Saudi Arabia
Slovakia
Spain
Sweden
Switzerland
Taiwan
Thailand
UAE
UK
USA
Argentina
Australia
Austria
Belgium
Brazil
Canada
China
Czech Republic
Global Project Footprint*
5
| ©2013, Cognizant | Confidential
Global vs. Local
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Global vs. Local - Communication
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Global vs. Local - Communication
| ©2013, Cognizant | Confidential
Cultural differences
| ©2013, Cognizant | Confidential
Cultural differences
| ©2013, Cognizant | Confidential
Stakeholder Management
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Stakeholder Management
“What a mundane, boring world this would be if everyone did everything the same way, if everyone had the same customs and practices..”
Cross Cultural Adaptability Working Across Cultures
The car and the pedestrian
Question You are riding in a car driven by a close friend. He hits a pedestrian. You know he was going at least 35 miles per hour in an area of the city where the maximum allowed speed is 20 miles per hour. There are no witnesses. His lawyer says that if you testify under oath that he was only driving 20 miles per hour it may save him from serious consequences.
What right has your friend to expect you to protect him?
A: My friend has definite right as a friend to expect me to testify to the lower figure B: He has some right as a friend to expect me to testify to the lower figure C: He has no right as a friend to expect me to testify to
the lower figure What do you think you would do in view of the
obligations of a sworn witness and the obligation to your friend?
D: Testify that he was going 20 miles an hour E : Not testify that he was going 20 miles an hour
47 54
64 68
70 73
75 87
90 91 92 92 93
97
0 20 40 60 80 100 120
China
India
Mexico
Japan
Argentina
France
Spain
Germany
Netherlands
UK
Sweden
Ireland
USA
Switzerland
% (answers c or b+e)
Synchronic cultures (High Context Cultures)
Do more than one activity at a time
Schedules are generally subordinate to relationships
Strong preference for following where relationship lead
Sequential cultures (Low Context Cultures)
Do one activity at a time
Relationships are generally subordinate to Schedules
Strong preference for following schedule
Hofstede’s Model
Power
Distance
Individualism
Masculinity
Uncertainty Avoidance
Long-Term Orientation
Hall’s Model
Low Context
Hig
h
Co
nte
xt
Nort
hern
Euro
pe
Am
ericas
Engla
nd
Austr
alia
Southern
Europe
Arabia
African
Asia
RULES DRIVEN
A trustworthy person is one who honours his or her word in a contract.
There is only one truth or reality, that has agreed to.
A deal is a deal. These cultures use
contracts and written agreements more often.
RELATIONSHIPS ORIENTED
A trustworthy person is one who honours changing mutuality.
There are several perspectives on reality relative to the participant.
Relationships evolve. These cultures may see
formal contracts as undermining trust.
Low Context High Context
West East
Low Context High Context
Low Context High Context
West India
Dealing with the Differences
• Each country’s culture has evolved over several years for specific & various reasons – it's important to appreciate the differences
• “It takes two hands to clap ” That’s especially true when two cultures meet. Both should be willing to accept the idiosyncrasies of the other and work together to reach a common point of agreement.
©2013, Cognizant | Confidential
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