work/life: ux stream of consciousness
TRANSCRIPT
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look. there’s one now...
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portfolio?alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
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portfolio?alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
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portfolio?alexbeim.1+1
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portfolio?alexbeim.1+1=3
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why?share a vision
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why?share your vision
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why?share your visionUX insights & strategy,team, possibilities
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disclaimer.
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thank you.you’ve been a wonderful audience
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how?
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how?blame the brazilians
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QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
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how?blame the braziliansblame stewart
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who?
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who?person with a vision
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who?person with a visionconnectedness
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who?person with a visionconnectedness vs. disconnect
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who?person with a visionkorean. acadian/cajun.aboriginal indian.latin american. european.
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who?person with a visionice floes. sweat lodge. univ.stacks. 16th century paris deporting geese to oklahoma
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who?person with a visionsoulcarving.snowboard.surf. rockclimbing. ocean diving/skydiving
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who?person with a visionmarine biologist. geneticist. ad exec. new media consultant.
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who?person with a visionscience.nature.tech.food.conv.
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who?person with a visiongeeky.techie.foodie.
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who?person with a visiongeeky.techie.foodie.observe.listen.learn.
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who?person with a visiongeeky.techie.foodie.observe.listen.learn. be open
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how?
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how?teamwork
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how?teamworkrespect.
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how?teamworkrespect. what’s the matter?
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how?teamworkrespect. what’s the matter?
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how?teamworkrespect. what’s the matter?people want/need to matter
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music?tomwaits.nickdrake.keithjarrett.explosionsinthesky.portlandbrokensocialscene.arcadefire.trespasserwilliam.stars.tgmtlalipuna.sigur ros.giaa
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music?tomwaits.nickdrake.keithjarrett.explosionsinthesky.portlandbrokensocialscene.arcadefire.trespasserwilliam.stars.tgmtlalipuna.sigur ros.giaa
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healthy workplace?
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healthy workplace?guns don’t kill people
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healthy workplace?guns don’t kill peoplecubicles kill people
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how?
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how?teamworkinsight.compassion.leadership.
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how?blast radius.organic.tribalDDBinsight.compassion.leadership.
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how?blast radius.organic.tribalDDBcreative director.
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how?blast radius.organic.tribalDDBcreative director.UX.innovation
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how?blast radius.organic.tribalDDBcreative director.UX.innovationAOL search & e.commerce
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how?blast radius.organic.tribalDDBEVP/SVP/VP/Sr.DirectorsCEO/COO/CCO/CTODirector, UE
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how?blast radius.organic.tribalDDBCD/ACD/AD/BAusability/IA/content/design40/5
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what?team building/re.vitalizingrespect.listen.empower.
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portfolio?alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
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portfolio?alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
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AOLsearch: 2004/2005/2006e.commerce: shopping/travelportal/mobile/autos/video/kids
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search (culture)
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shopping (culture)
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travel search (culture)
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about (culture)
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who?
michael skoletsky Client Partner
robert hartt Business Development
robin forbes Client Director
peter jin hong Group Creative Director
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who’s honorary?
wendy boswell Web Search, about.com
guide reviews/recommendations
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why? usability, UX
ease of use, relevant, organized & accessible, cool features... worth checking out”
“
– about.com & searchenginewatch.com, 2005
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why? ad rev./financial success
AOL gets highest conversion rates – beats out Google, MSN, and Yahoo”
“
– DMN news, feb.2006
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why? solutions/partnerships
...music to our ears”“
– Director, AOL Search
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what?
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what?
clutter clean it up
branding improve it
navigation improve it
relevancy improve it
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what?
every page is a front door
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what?
article pageguide page
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what?
article page > taggingguide page > blog
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what?
article page > taggingguide page > blogclippings > memory
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what?
url:homebuying.about.com
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what?
questions. insights. approach.
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what?
2 sec. 34 years
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what?
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what?
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what?
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what?
what’s ‘about’ about?
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what?
passionate people in the knowtalking to real peopleaboutthings they want to know
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what?
passionate people in the knowtalking to real peopleaboutthings they want to know
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what?
conversation
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what?
rules. expectations. language.conversationattraction. loyalty
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what?
rules. expectations. language.conversationattraction. loyalty
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what?
passionate people in the knowtalking to real peopleaboutthings they want to know
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what?
what’s this about?people. real people.
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what?
what’s this about?me. about my life. my world.
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what?
what’s home buying about?what’s butter chicken about?what’s deporting geese about?
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what?
url:homebuying.about.com
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what?
url:whats.homebuying.about.com
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what's this about?people. real people...
complicated
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what's this about?people. real people...
issues.
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what's this about?people. real people...
biology/psychologycultural anthropology
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usability
dr. wu
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usability
“What information consumes is rather obvious: it consumes the attention of the recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”
– herb simon (nobel prize winner - economics & father of A.I.)
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usability
“the tyranny of choice”– edward tufte
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usability
“i can’t take this anymore!”– everybody else
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usability
if i can’t ‘see’ it...i can’t use it
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usability
font:uniform, 10-12, contrasttypography:reading width, synopsis
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usability
navigation3,5,8 (7 +/- 2 menu elements)scan-ability3,5,8 (dereases after 8-16)
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usability
publishing, books, magazines
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“ignore me. don’t read this”please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me
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social networking culture
flick’rshare/tag/blogdel.icio.ustag/share/blog
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social networking culture/brand
about’r
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social networking culture/brand
a.bo.ut
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what’s your culture/brand?
passionate people in the knowtalking to real peopleaboutthings they want to know
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what's social networking about:people. real people...
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what's your experience about?approachable. credible.
friendly ≠ reliable
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UX
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what's UX about?people. real people...
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timeline:human nature
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fearstupidityaloneoverwhelmedforgetfulness
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need to be safeneed to ‘not feel stupid’need loveneed space need reminders
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50 - 500 millisec.
fear. suspicion. worry.first impressions
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need to be safeneed to ‘not feel stupid’need loveneed space need reminders
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1 - 2 sec.
validate. orient.decisions... decisions...
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need to be safeneed to ‘not feel stupid’need loveneed space need reminders
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2 - 5 sec.
lost? or keep going...
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2 - 5 sec.
advertising is our friend
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need to be safeneed to ‘not feel stupid’need loveneed space need reminders
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6+ sec.
engage, connect, save for later
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need to be safeneed to ‘not feel stupid’need loveneed space need reminders
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article page
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clippings page (memory)
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so...
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x6
x6
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it’s always better to berunning towards something...rather than running away.
– ron woodall, ad guru/yoda
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questions?
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thx :)