The UK’s No 1 fitness industry magazineAugust 2014 No 251 £3

Budget chainsend proposedmerger plans

Supplementwarning isissued afterinvestigationREGULATORY Services officersat Barnsley Council have issueda warning to people who usepre-workout supplements, fol-lowing a recent investigation.

Officers took samples of pre-workout supplements, whichclaimed to improve perform-ance and burn fat, from gymsaround the borough.

Analytical testing of the prod-ucts found one of the supple-ments, Muscle Junkie PsychoPre-workout, to contain DMAA– a stimulant for which safe lev-els for human consumptionhave not been established.

Adverse reactions to the sub-stance have been reportedaround the world and productscontaining DMAA have beenwithdrawn across the EuropeanUnion.

Regulatory Services officershave worked closely with theMedicines and HealthcareProducts Regulatory Agency toensure the product has beenremoved from sale nationally,also advising consumers tocheck packaging and not buyproducts containing DMAA.

Spokesman councillor RoyMiller added: “Officers willcarry out further testing on sim-ilar products in the comingmonths to ensure that the prod-ucts on the market are safe.”

Members at a Telford gym got the chance towork out alongside a Formula One racing driv-er at the official launch of its new fitness suite.As part of a £100,000 makeover, the Revive fit-ness suite at the Holiday Inn has been com-pletely refurbished, including the introductionof several Matrix Fitness products not currentlyavailable in any other facility in the area.The kit was put through its paces at the open-ing ceremony by test and development driverfor the Lotus F1 team and Matrix Fitnessambassador Marco Sørensen (pictured).

By Christina Eccles

BUDGET operators Pure Gym and TheGym Group have terminated theirmerger plan after the Competition andMarkets Authority referred the transac-tion for in-depth investigation.

In June, the CMA completed adetailed first phase inquiry into themerger and then initiated an in-depthphase two investigation, which wasunlikely to be completed until early2015. The two companies agreed tohalt merger talks after concluding thata protracted phase two investigationwould have a detrimental effect onboth businesses.

Chief executive at Pure Gym PeterRoberts said: “We remain convinced ofthe merits of our proposed transaction,which would have made affordablegyms more widely available.

“But regulatory delays have createduncertainty that is detrimental for cus-tomers, employees and management.We have therefore decided to remainindependent companies, pursuing sep-arate, vigorous growth strategies.”

The two companies will continue tooperate under their current ownershipstructures. Pure Gym is owned byCCMP Capital Advisors, LLC, while The

Gym Group is jointly controlled byPhoenix Equity Partners and BridgesVentures.

Chief executive of The Gym GroupJohn Treharne added: “As standalonegym-operators, we will continue toprovide outstanding value to members,great facilities and excellent careeropportunities for staff. Although ourmerger promised to build on thosestrong foundations, we have taken theprudent decision to terminate discus-sions given the lack of clarity on atimetable to completion.”

In a joint statement, Tom Walker, UKmanaging director of CCMP CapitalAdvisors (UK) II Limited, and DavidBurns, managing partner at PhoenixEquity Partners, added: “We are sur-prised that the CMA has concludedthat a combination of two young busi-nesses with a combined total of 110gyms nationwide created a risk of asubstantial lessening of competition.

“These two gym groups created themodel that enable significant numbersof first-time users to access 24-hour, nocontract health and fitness clubs ataffordable prices.

“Looking to the future, both compa-nies will now focus on the great oppor-tunities that lie ahead.”

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02 total vibration 28/7/14 11:25 Page 1

By Christina Eccles

A LONG standing gym is lookingexcitedly towards the future afterreceiving investment enabling it toupgrade and enhance facilities.

Life@Whitehouse is part of theTelford Whitehouse Hotel, which hasrecently been taken over by NewCollege; with money set aside to beinvested into the leisure offering.

Planned improvements include anew range of gym equipment, newswimming pool ceiling and upgradedlockers in the changing rooms tobring the club up to date and help itcompete with rivals in a crowdedmarket place.

Leisure club manager MarkBeamson explained: “We are 10 yearsold and were created when the foot-ball club was redeveloped with ahotel onsite. But just before comple-tion it went into administration andthe club was taken over by a support-ers’ trust.

“The bank repossessed the hoteland it remained in their hands untilNovember 2013, when it was takenover by New College. During thatperiod we couldn’t invest, so market-ing had to be things which cost littleor nothing.”

With limited money to spend, thegym had to be creative in order tocreate a strong brand and keep upwith an increasing number of clubsmoving in to Telford, many of whichcould afford to splash out on the lat-est equipment and marketing cam-paigns.

But a strong focus on customerexperience and service has helpedthem thrive, as has forging links withlocal media to publicise great mem-ber stories and spread the word aboutthe club.

Mark added: “There are a lot ofclubs here but when a new operatorcomes into town, there is a lot of mar-keting spend on health and fitness,which creates an opportunity for us.

“We get lots of different groupscoming in and have a really positiverole in the community.

“Our USP without question is ourstaff and the ability they have tointeract with our customers. They arevery engaged and aligned with thebusiness.”

The customer service element con-tinues throughout the member jour-ney and is something the team atLife@Whitehouse are so good at, theywere shortlisted in the customer serv-ice category at last year’s National

Fitness Awards.Mark added: “You have to put

opportunities in place for people totell us what their issues are.

I text everyone when they join towelcome them to the club and let

them know if they have any problemsthey can contact me directly on thatnumber.

“If you can make the beginning partof their membership as great as possi-ble then the rest follows.”

ENTER YOUR CLUB FOR A TOP INDUSTRY AWARD... 3

AdvertisingSales and marketingdirector:Tony Barry

Sales manager:Daniel LloydTel: 01226 734699dl@scriptmedia.co.uk

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EditorialGroup Editor:Judith HalkerstonTel: 01226 734639jh@scriptmedia.co.uk

Editor:Christina EcclesTel: 01226 734463ce@scriptmedia.co.uk

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Long-standing gym to upgradefacilities thanks to investment

www.nationalfitnessawards.co.uk

Planned improvements include new gym equipment, new swimming pool ceiling andupgraded lockers in the changing rooms

BRITISH Military Fitness is build-ing on its significant local followingin Coventry with the launch of anew venue at Caludon Castle Park.

Ex-army engineer Sonja Wrightonwill lead the sessions and is invitingeveryone living or working in thelocal area, who wants to get fit forsummer, to come down and try aclass for free on Monday andWednesday evenings at 6.30pm or

Saturday mornings at 9am.She said: “I’m really excited about

the launch of this new BMF venueand I can’t wait to meet all the newrecruits.

“I hope to see lots of eager faceslooking for a new challenge, orwanting to get fit and healthy forsummer.

“And of course I’ll make sure theyhave fun whilst doing so.”

BMF launches new city venue

03 23/7/14 15:13 Page 1

CAN YOUR CLUB FLY THE FLAG FOR YOUR LOCAL AREA?4 www.nationalfitnessawards.co.uk

By Christina Eccles

A LUXURY club in Ealing is doingthings differently, with a definedfocus on design and service keepingmembers happy and business buoy-ant.

Eden Fitness opened in 2007; aim-ing to bring a high end fitness offer-ing to the area, combined with givingmembers the personal levels of cus-tomer service which independentgyms can do so well.

The club focuses heavily on design,with every area considered carefullyto ensure the use of space is max-imised and members feel immersedin the Garden of Eden theme andexperience.

Club manager Charlie Bourneexplained: “Design is really importantto us – a leisure club doesn’t have tolook like a gym. The fitness equip-ment should be secondary to howpeople feel in each area.

“We are trying to be different. Everyinch has been thought of. We’ve gonefor a boutique, design led feel, whichmakes the space much more interest-ing.”

With increasing levels of local com-petition, the club has also workedhard to fend off the arrival of a budgetgym just down the road.

Instead of panicking and cuttingprices, they decided to reinvestalmost £50,000 into the facility – andraise membership prices from £62 to

£74 per month.When doing so they made sure they

highlighted to members exactly whatthey got for their money in terms ofhigh quality equipment, a wide rangeof facilities – including a swimmingpool and cocktail bar/coffee area –and most importantly the levels ofknowledge and service offered bystaff.

And it proved to be a gamble whichpaid off.

Charlie added: “We lost five per centof our turnover almost immediately.But we focused on service and it tooknine months for the membership toreturn back to what it was. And it’sbeen at 2,000 for the last two years.”

A recent investment in new kit from

Matrix Fitness is also proving popularwith members, as are the extravagantthemed parties held at the club sever-al times a year, which give membersand staff a chance to interact witheach other and let their hair down.

Charlie added: “I really like whatMatrix are doing and their technologyis up there with the best. Our 50 plusmembership is also really happy withusing the equipment, which is impor-tant.

“We’re also introducing somethingwhere every member of staff has touse the gym a minimum number oftimes.

“This will bring us closer to ourmembership as they will be becomingeven more a part of the club.”

Luxury club does things differentlyDesign is key at Eden Fitness, with every area considered carefully to ensure members feel immersed in the Garden of Eden theme and experience.

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WANT YOUR ACHIEVEMENTS TO BE RECOGNISED? 5www.nationalfitnessawards.co.uk

Bannatyne’s health clubs have helped raise more than £15,000 during cancer charity LookGood Feel Better’s annual fundraising campaign, Feel Better Week, by hosting a series offundraising events. Events included a Feel Better Spinathon with members and staff takingto their bikes while dressed in their most glamorous outfits and Feel Better afternoonteas, with all proceeds going straight to Look Good Feel Better. Each club also held theirown fun events ranging from Yogathons, pamper sessions and barbecues, through to raf-fles and a sponsored leg wax.Duncan Bannatyne is pictured with Suzy Bradley and Fiona Dalton.

By Christina Eccles

OVER 80 per cent of gym memberswho attend fitness classes prefer tolisten to music by original artists dur-ing their classes rather than cover ver-sions, PPL research claims.

PPL, which works on behalf of over90,000 record companies and per-formers to license recorded musicplayed in public, found that whenmade to choose, 87 per cent of cur-rent and ex gym members (those whohad been a member within the lastfive years) that have attended a fitnessclass within the last year said theyprefer to listen to music by originalartists over cover versions or sound-alikes when working out at a fitnessclass.

Of that 87 per cent, 52 per cent saidit was because they find it moreenjoyable, with 51 per cent saying it isof better quality.

The research also showed currentand ex gym members who have notundertaken a fitness class in the lastyear also valued original artist music;with 96 per cent stating a preferencefor it when working out.

Chris Dickson, health and fitnessdevelopment manager at Xcite, whichprovides sports and leisure servicesfor West Lothian Council, said: “Weget feedback on our music all the timefrom our clients.

“It is absolutely central to theatmosphere and we would struggle asan industry without good music towork with.

“When the changes to the PPL tariffwere first introduced, I did look into

alternative options and cover versions– no one is ever happy about pricesgoing up. However, when we played itin our classes, I could see that gymgo-ers weren’t engaging with it as well,and we got a lot of negative feedback.

“We want artists to continue makinggood music for us to be able to enjoyin our centres, which is why we thor-oughly recommend original artistmusic.”

PPL director of operations ChristineGeissmar added: “Our research showsmusic by original artists can bringmany benefits to gym goers.

“All we ask is that any business usingmusic is legally compliant by obtain-ing a PPL and PRS for Music licence,ensuring that the performers andcompanies who create and invest inthe recordings are paid fairly for theirwork.”� Do your members prefer originalartist music or do they not notice adifference when cover versions areplayed? Let us know by emailingce@scriptmedia.co.uk

Original music isa key motivator,research reveals

Christine Geissmar

05 23/7/14 10:59 Page 1

IS YOUR GYM A POTENTIAL AWARD WINNER?6 www.nationalfitnessawards.co.uk

The Woburn Forest gym features equipment from the Discover SE and Optima ranges.

Life Fitness partners withCenter Parcs on VillageLIFE Fitness has partnered withCenter Parcs on its latest Village toopen in the UK.

As a preferred supplier, the companycarried out a one day installation atthe Woburn Forest Village inBedfordshire.

The Woburn Forest gym features asuite of equipment from the DiscoverSE and Optima ranges. These includethe Life Fitness Elevation SeriesDiscover SE equipment with featuressuch as TV, Internet and LFconnect.

Life Fitness account manager – pri-

vate sector James Ferguson said: “Thenew facility at Center Parcs WoburnForest offers exceptionally high quali-ty equipment and provides a premi-um club experience so it mirrors whatguests may use in their clubs awayfrom the complex.

“We are thrilled to have beenappointed as a trusted preferred sup-plier of Center Parcs and along withour service contracts, we’re lookingforward to providing first class gymfacilities for guests at both existingand future developments.”

Less than a monthto go to get yournomination to usBy Christina Eccles

TIME is running out to enter the pres-tigious National Fitness Awards, withless than a month to go until nomina-tions close for the 2014 event.

Clubs from around the country havealready put themselves in with thechance of winning a trophy by enter-ing online and telling us what makestheir facility so special.

And with categories ranging fromRegional Gym of the Year to beststrength, combat and functionalgyms, there is something for clubs ofevery shape and size.

Gyms can also put forward theirmost inspirational customer formember achievement or recognisethe contribution made by staff byentering gym based personal trainerof the year or gym team.

The awards are now in their fifthyear and are organised by ScriptEvents, in partnership with Workoutand headline sponsor Servicesport.

The event was set up to recogniseexcellence and achievement from allcorners of the industry and the stan-dard of entries is getting strongereach year.

Nominations will close on August 22after which a shortlist of up to sixentrants will be drawn up in each cat-egory.

Everyone on the shortlist will thenbe contacted to arrange a compre-hensive site visit carried out by amember of the Workout team, beforereports are compiled to be passed onto our expert judging panel – KimIngleby, Dean Hodgkin, CarlyThornton, Steve Johnson and KenHeathcote – who will have the toughtask of picking the winners.

Trophies will be handed out at a glit-tering ceremony, this year takingplace at The Athena in Leicester onFriday November 28 and hosted byboxing champ Ricky Hatton and for-mer TV Gladiator Caroline Pearce.

To enter your club or find out morevisit www.nationalfitnessawards.co.uk

Kim Ingleby is part of the expert judgingpanel for the National Fitness Awards.

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GOT A MEMBER WHO’S ACHIEVED SOMETHING SPECIAL?8 www.nationalfitnessawards.co.uk

Business booming as ownerreveals big plans for brandBy Christina Eccles

BUSINESS is booming for a SouthYorkshire gym owner who wouldeventually like to open 10 clubs underhis successful brand.

Daniel Summerson opened the firstBe Fitness club on the outskirts ofBarnsley just under three-and-a-halfyears ago.

This was followed last year with asecond, bigger and better club – Be XFitness – in Sheffield, which hasalready attracted attention from localprofessional sports teams and fans ofCrossFit, as well as general gymgoers,thanks to its wide range of facilitiesand affordable pricing.

The first club is also doing well, witha prominent high street location anda community focus encouraging peo-ple through the doors.

Daniel, who set up brand, with abusiness partner, explained: “We haveworked in gyms since we were 19 or20 and had always said let’s open ourown. We started saving up and men-tally planned to do it years ago.

“We bought this building andthought it would be a great testerbecause it’s not too big. It’s a goodlocal community gym, which peopleuse and enjoy.

“This was a test and it worked. Weoriginally wanted to open lots on theoutskirts but realised in the currentclimate, areas like this don’t have a lot

of money. So we decided [with thesecond club] to compete with the bigboys.”

Over in Sheffield, Be X Fitnessreached a membership of almost1,000 people within three months ofopening and Daniel is already think-ing about further expansion, withplans in the pipeline to open a thirdsite – also in the city – by the end ofthe year.

He added: “We want people to havefun on the gym floor and to be able togive them lots of advice and support.

What we want to try and bring back isthat personal side – but it has to befun.

“This is our second one but we wantto get to 10 – that’s always been thegoal.

“By the end of the year we want athird club, but it has to be the rightsite, of the right size and at the rightprice. We are independent so they aresome of the things we have to thinkabout.

“We’re really pleased with how it’sgoing. It’s long hours but worth it.”

Daniel Summerson wants to open 10 clubs under the Be Fitness name.

FITPRO has launched a new onlineresource for group exercise instruc-tors, designed to provide everythingthey need to take their passion forteaching to the next level.

MyGroupFit enables instructors tocustomise their classes, downloadnew choreography, keep up to datewith the latest industry research toenhance their knowledge base andshare their thoughts with othergroup exercise instructors.

The resource also providesinstructors with a comprehensivenon-PPL music download library,as well as educational articles fromindustry experts so they can stay atthe cutting edge of their profession.

Director of commercial opera-tions (Europe) at FitPro, FergusAhern, said: “MyGroupFit providesgroup exercise instructors with allthe tools that they need to deepentheir knowledge and to inspire notonly their students but also them-selves.

“As the world’s largest member-ship organisation for fitness profes-sionals, FitPro is keen to providequality support, products and edu-cation to group exercise instructors,whatever stage they are at in theircareer and whatever type of classthey choose to teach.”

Instructors’resource islaunched

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09 Xforce 18/7/14 11:28 Page 1

DO YOU HAVE THE BEST GYM TEAM IN THE COUNTRY?10 www.nationalfitnessawards.co.uk

ACTIVE-NET 2015 will take place atImago Burleigh Court and HolywellPark in Loughborough, organiserLeisure-net Solutions has revealed.

Following the success of the firstactive-net earlier this year, the 2015event – on May 29 and 30 – will con-sist of a similar mixture of educationalseminars and workshops, combinedwith focused one-to-one buyer sup-plier meetings.

Leisure-net joint director and active-net organiser, Mike Hill, said: “We’velistened to feedback from the 140 keyindustry figures who attended theinaugural active-net and, as a result,the second day of the 2015 event willbe re-formatted. We also have someexciting new developments plannedto ensure all attendees get to partici-pate in high-level thinking, meaning-ful debate and real decision making.”

Venue confirmed for eventImago Burleigh Court and Holywell Park in Loughborough will host active-net 2015.

ST MICHAEL’S Hotel and Spa inCornwall has held its ownWimbledon inspired tournament tocelebrate the launch of its tennisprogramme, in partnership with theFalmouth Tennis Company.

The hotel has recently takencharge of four tennis courts, givinghealth club members the opportu-nity to take part in various pro-grammes throughout the year,including cardio tennis.

Fitness manager Harry Taylor said:“We wanted to host a tournamentfor our members that enjoy usingthe courts and thought that themorning of the Wimbledon Men’sfinal would be a perfect time to doit.

“Each team that entered had thechance to win a night’s stay in thehotel. After the tournament we hada cream tea reception, medals cere-mony and we watched the final inour hotel’s very own ‘Royal Box’ onthe big screen.

“It was a huge success and we’lldefinitely hold more of these tour-naments where the main emphasisis to have fun, improve your tennisskills and meet other members ofthe health club.

“Perhaps in the future we willtheme the food after with the tour-nament as well… croissants for theFrench Open, hot dogs for the USopen and a BBQ on the beach forthe Australian Open.”

Wimbledon inspired tournamentmarks tennis programme launch

St Michael’s Hotel and Spa in Cornwall has recently taken charge of four tennis courts

10 22/7/14 17:13 Page 1

11 Muscle fitness 23/7/14 10:49 Page 1

NEW TO THE INDUSTRY BUT ALREADY MAKING AN IMPACT?12 www.nationalfitnessawards.co.uk

A family run gym in Ayrshire, which prides itself on offering that all important personal touch, is celebrating 30successful years in business Workout discovered the secrets of its lasting success.

MRC Fitness has been part of theDalry community for the last threedecades after originally being openedby director Lorraine Wallace’s parentsMalcolm and Helen Clark.

The business started off in the base-ment of the family home, afterMalcolm – himself a successful body-builder – decided to follow his dreamof owning a gym. Over the years, theclub became more and more popularand the family had to graduallyincrease space to accommodate thegrowing business. This eventually ledto a move in 1996 to bigger premises,where they have been ever since.

Lorraine explained: “Dad was

involved in bodybuilding for yearsand his aim was always to own a gym.

“It just took off over the years andwe have third generations coming tothe gym now – sons and grandsons ofmembers.”

This year, the club is celebrating its30th birthday and to mark the mile-stone achievement decided to organ-ise an ambitious charity event – rais-ing over £11,000 for Erskine Hospital.

When the business turned 20, staffran a 24-hour sponsored workout, sodecided this time, they would go evenbigger and better, staging a successful30-hour event.

A dozen members took part in the

challenge, alongside support fromemployees, local businesses andother members who came down tocheer them on and make donations.

Lorraine added: “It was a fabulousevent and a great weekend. We start-ed of at 12pm on the Saturday andended at 6pm on Sunday.

“Everybody has been so supportiveand we raised over £11,000 forErskine Hospital, so they were reallydelighted.”

Creating a family friendly atmos-phere has always been important atthe club and even though Lorrainetook over the business from her dadtwo years ago, he still plays an impor-

tant role – coming in to train himselfand offering advice to members whorefer to him as ‘the guru.’

She added: “We’ve always been partof the community and held charityevents. We also hold social events,such as a Christmas ceilidh, and Itake a team of girls to the Race forLife.

“There are a number of memberswho have been with us throughout allthat time. We treat everybody as anindividual and as someone we wantto get to know. We’ve always wantedto be a family orientated gym and forpeople to feel part of that family –and get that personal touch.”

Family-run gym marks landmarkanniversary with 30-hour event

A dozen members took part in the challenge at MRC Fitness in Dalry, alongside support from employees, local businesses and other members.

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13 Myzone 23/7/14 10:52 Page 1

14

Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industryissues. You can email us at ce@scriptmedia.co.uk or you can message us on Facebook or Twitter.

AS a team, we’ve been out and aboutall over the country this month,whether that’s reporting on confer-ences and events for the magazine ortaking a more active role in partici-pating ourselves.

In recent weeks, junior reporterOlivia and I have been in Stockport atthe LFX conference and Telford forukactive’s Flame event; both of whichprovided interesting discussions,inspiring speaker presentations andvaluable networking opportunities.

I’ve also been in London where itwas great to visit a number of gymsacross the capital, including inde-pendent club Eden Fitness andimpressive new facilities, EveryoneActive Acton Leisure Centre andTRAIN. You can read about them allthis issue, and as always, we’d love tohear what you think.

Meanwhile, Workout’s Dominic andChris have been showing off theirown sporting credentials...

Dominic shared in the excitement ofYorkshire’s role in the Tour de Franceas a ‘Tourmaker’ volunteer, whileChris completed a tough Total Warrior

race – and is gearing up for anotherone later this month!

With Yorkshire still buzzing from itsinvolvement in the Tour de Franceweekend and the CommonwealthGames in Glasgow now in full swing,it will be interesting to see if Britain’srole in these major events has animpact on the fitness industry andencourages more people to becomemore active. It would be great to hearfrom gyms who have capitalised onthe arrival of these – or other sportingevents – in your area to get peoplethrough the doors of your facility. Orequally, if you didn’t feel the benefit atall, let us know why.

Looking ahead to next issue, it’s thattime of year again where we will befocusing on Leisure Industry Week, soif you’re gearing up for the show, sendus your news for our round up ofwhat to watch out for.

We’ll also be marking our 21st birth-day, so look out for celebrations onsocial media and feel free to sharesome of your memories of Workoutover the years.

Have a great month!

Editor’s Comment

Follow us on Twitter @WorkOutUK or contact us onFacebook at www.facebook.com/workoutmagazine

This month’stop Tweets...

This month’s hot topic:

Who is looking forward to this year’s Leisure Industry Week? What would you like to see there? And if you’re

exhibiting, what are you taking to the show which we should be keeping an eye out for during our visit?

Next month, we’ll be including a preview of the event, so would love to hear your thoughts.

Send your answers to ce@scriptmedia.co.uk or contact us via Twitter or Facebook. We’ll print the best responses next issue.

THIS month, we’ve also been enjoyinginteracting with our followers onFacebook...

Here are a few of our recent postsand if you’ve been missing out on theconversation, come and say hi atwww.facebook.com/workout-magazine

THE Workout team has had a greatcouple of days at ukactive's FLAMEConference and Awards.Look out for news from the eventcoming soon in the magazine... andhere's Workout's Christina and Oliviaenjoying the awards' ceremony!

WE’VE enjoyed getting out and aboutover the last few weeks to visit someof our readers around the country.Did you see our articles on BurnleyLeisure and Life Leisure following ourtrips there? Also look out for news coming soonfrom our visits to Eden Fitness,Everyone Active – Acton Centre,Virgin Active UK, GymophobicsRedditch and the gym at TelfordWhitehouse Hotel.

WHO is looking forward to the 2014

National Fitness Awards?! Like orshare this status if you're excited tofind out who wins a top trophy at TheAthena in Leicester on FridayNovember 28!

87 per cent of gym members whoattend classes prefer original artistmusic, according to PPL research...What do you think? Is this the case inyour gym?

@revitalizefit: Nice to see @SYSportin @WorkOutUK this month beingsupported by @HelenSkelton#girlsinsport #strongnotskinny

@OliviaGTaylor: Sue Campbell asks:what is your gym doing to influ-ence members into helping chil-dren to get active? Tell us@WorkOutUK

@DrZaks: Pleased to say that@DrZaks features in the July edi-tion of @WorkOutUK #LOAFIS-GOOD

@kirstenpsmith: @WorkOutUK We'regetting our members to match thedaily kilometres cycled in the TourDe France as a whole club effort#TeamFerndownFitness

@SchoolofPT: Great front page newspiece from @WorkOutUK aboutour great partnership with@JonLipseymedia!

@ChristinaEccles: Had a great day@mylfx. Enjoyed listening to somereally inspiring talks and spreadingthe word about @WorkOutUK and@FitnessAwards.

@RigsFitness: Delighted to hear that@HitmanHatton will be hostingthis year’s @FitnessAwards with@CarolinePearce. Fingers crossedfor another shortlist!

@jordanfitnessuk: Still time to getnominations in @FitnessAwards.Who's entering our sponsoredFunctional Training Gym of theyear?

@Stetops: Being asked to be a judgein the National Fitness Awards(biggest in the industry) is a mas-sive honour for me #proud

@CarolinePearce: Announced as hostof @FitnessAwards with@HitmanHatton in @WorkOutUKmag out now.

@kimingleby: Really looking forwardto judging #NFA, get those entriesin, focus business progress, refinevalues, celebrate clients success@WorkOutUK.

Recent interactions and postsfor our Facebook followers

Christina Eccles

www.nationalfitnessawards.co.uk

Workout's Christina and Olivia enjoying the FLAME awards' ceremony.

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LIMITED CATEGORY SPONSORSHIP OPPORTUNITIES AVAILABLE16 www.nationalfitnessawards.co.uk

Hundreds of key industry figures gathered at The International Centre in Telford for this year’s ukactive FlameConference, where they were treated to an inspirational line-up of speakers, thought-provoking break-out sessionsand practical top tips to take away on how to improve their own businesses. Workout’s Christina Eccles and OliviaTaylor joined them...

THE theme of this year’s conferencewas ‘today’s vision, tomorrow’s reali-ty’, which encouraged delegates toexamine the future of the physicalactivity sector; identifying trends towatch out for and taking a closer lookat the difference they can make with-in their own organisations.

First up to the main stage was theday’s keynote speaker – renownedfuturologist Magnus Lindkvist – whospoke about the two types of change,horizontal – taking something whichalready exists out to a wider popula-tion – and vertical – where somethingpreviously thought impossiblebecomes a reality.

He urged the audience to be bravein their choice of whether to competeor create in business – telling themthey shouldn’t be afraid of makingmistakes or overcoming setbacks ontheir journeys to success.

Also on the speaker line up was JoFairley, founder of organic chocolatecompany Green and Blacks, whorevealed her tips on how to build asuccessful ethical business – and hervision of ‘changing the world onesquare of chocolate at a time.’

Jo, whose career has been inspired

by the mantra, “If you don’t do it,you’ll never know what would havehappened if you had done it”, said theindustry can play an important role inlooking after the environment andbecoming more responsible.

And even though it can seem like adaunting process to start with, busi-nesses should not let that put themoff getting the ball rolling when itcomes to sustainability.

Her tips for operators included:� Brainstorm ideas with staff – andmembers and clients who may oftenhave a different perspective to peoplewithin your organisation.� Introduce a reward scheme for sus-tainable ideas put forward which arethen implemented into the business.� Encourage members to tally up themiles they clock up on your equip-ment – for example running on atreadmill – and get them sponsoredfor charity.� Get members/clients exercisingoutdoors to appreciate green spaces.� Reduce your club’s carbon footprintthrough initiatives such as sensorlights or serving Fairtrade tea and cof-fee in your cafe area.

She added: “The fitness industry can

do a great deal in terms of corporatesocial responsibility and the environ-ment.

“People are afraid to start thisprocess because you can’t be perfectat it overnight. But the process beginswith just starting.

“Feeling that a company is making adifference is great for staff retentionand when people feel a greater con-nection with the company they areworking for, they are less inclined toleave.”

Founder of freerunning SebastienFoucan was also among the day’sspeakers, explaining why understand-ing freerunning – or parkour – canhelp people think about their ownattitudes to boundaries and difficul-ties in other areas of their lives.

He believes the industry could domore to implement a playful elementin to exercise, encouraging partici-pants to think in terms of play andhaving fun, rather than seeing work-ing out as something they have to do.

He added: “Everything should beabout play.

“In society, we are very goal and per-formance orientated but play equalspassion – and passion can reveal tal-

ent.“We are born to walk and run and

climb. Gyms can be very limited aseverything is fixed and contained.Play brings you to different environ-ments.

“Everything we are is influenced bythe environment. If you want tochange people, you have to changethe environment.”

Rounding off the day’s main speakersessions was ex-England rugby player– and World Cup winner – WillGreenwood who encouraged dele-gates to think about the importanceof teamwork, whether that be in asports team preparing to play in amajor tournament or in a businessenvironment.

He also urged visitors to think aboutthe small changes they could make –those critical non essentials – whichwould drive them closer to their goalsand build confidence.

He added: “It’s not about getting thebest individuals, it’s about celebratingthe best skills set through differentpairings and combinations.

“We knew doing 100 things, one percent better would make us worldchampions.”

800 people gathered to honour the best in the industry at the annual ukactive and Matrix Flame Awards (left). Earlier, delegates heard from England World Cup winner Will Greenwood.

Delegates urged to examinesector’s future at conference

THIS year’s Flame was a great success,according to CEO David Stalker, withukactive receiving great feedback fromattendees.

He added: “When you run an eventas successful as Flame was last year,you approach the next year with sometrepidation that the bar is already pret-ty high and it’ll take something prettyamazing to top it. But this year’s Flamereally was truly special, starting with apicture perfect day for golf and net-working.

“At the conference itself, keynotespeakers from such a broad range ofvocations pulled the sector audiencefrom their comfort zone challenging usall to think differently, take risks, createmore and collaborate more to be

more. The panel and breakout sessionsgave people the opportunity to deepdive into specific topics with some ofthe biggest innovators in those areas.

“We also used the conference tolaunch National Fitness Day to thesector and we’re delighted with peo-ple’s enthusiasm and eagerness to getinvolved in that on September 26.

“The awards and Ball of Fire in theevening captivated guests who were allin the mood for celebrating the indus-try’s ‘best in class’. And to top it all offthe social media noise and engage-ment around the whole event fromgolf day, to pre-conference reception,conference and awards was phenome-nal with everyone wanting to be partof the conversation.”

Flame “really was truly special”THE day culminated in the ukactiveand Matrix Flame Awards and Ball ofFire, where 800 people gathered tohonour the best in the industry.

Winners:� Go Outdoors – Nordic Walking. � UKGo Green – 1Life. � Workplace Wellbeing –Southampton Solent University. � Shaping the Future Generation –Legacy Days from FitforSport andEveryone Active. � Healthy Partnerships Project –Herts Sports Village. � Health Club of the Year:Streamline – Living Well HealthClub, Maidstone. � Health Club of the Year: Multi-use– The Club Company, Benton Hall

Golf and Country Club. � Leisure Centre of the Year: Streamline – GLL, Little Venice SportsCentre. � Leisure Centre of the Year: Multi-use – Places for People Leisure,William Gregg VC Leisure Centre. � Spirit of Flame – Joakim Valsinger,British Military Fitness. � Spark of Innovation – DNA Fit. � Supplier of the Year – LifetimeTraining. � Outstanding Achievement –Stevenage Leisure Limited,Gymtopia and Pool Platforms. � Health Club Operator of the Year –Spirit Health Clubs. � Leisure Centre Operator of theYear – Places for People Leisure.

Industry’s best honoured

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ENTER YOUR CLUB FOR A TOP INDUSTRY AWARD...20 www.nationalfitnessawards.co.uk

A new Fit4less by énergie gym has opened in Long Eaton, with a pre-opening membershipoffer of £11.99 per month generating interest ahead of the launch. Ben Houghton, who willbe representing England at the amputee World Cup in Mexico later this year, kicked offproceedings by cutting the ribbon to officially open the gym, which includes the latestPrecor kit, large free weights section and studio for classes. Owner Gary Sheridan said:“Long Eaton is a fantastic location to open the new gym, we’ve had a lot of local interestand we’re excited to become a pillar in the community and provide high quality fitnessequipment for a very competitive price. Fit4less is fitness for everyone and anyone nomatter what your fitness levels are, abilities and also budget.”

A PROFESSIONAL bodyguard and fit-ness instructor is set to launch hismilitary inspired endurance race intothe mainstream following the successof several secret events.

The HQrecon events have beendesigned to test both physical fitnessand mental agility, with the aim of thegame to infiltrate as many ‘zones’ aspossible within a 3.5-hour time limitto collect intelligence codes locatedwithin each zone.

Each code collected equals points,however, ‘the hunters’ – professionallytrained security personnel – will be inpursuit. If participants get caught in azone, they lose points and are sen-tenced to a time penalty in the formof an energy-sapping 15-minute mili-tary-style circuit training session ledby an ex Royal Marine.

Founder Will Bayley, a bodyguard

and instructor with the British KravMaga Association, said: “The popular-ity of fitness and endurance eventsthat offer something in addition tojust running or cycling, or following alinear path, has grown hugely inrecent years, however, I believed therewas a gap in the market for a fitnessevent that truly combined both aphysical and mental challenge, andthat offered a competitive element.

“HQrecon offers all of those thingsand more, and the ‘secret’, small scaleevents we have held in the past havebeen hugely successful. We are there-fore very excited about hosting ourfirst public events later this year.”

The first HQrecon will take place atCharlton Park in Wiltshire onSeptember 6, with the second event atCornbury Park in Oxfordshire onSeptember 27.

Fitness instructorlaunches militaryendurance event

FIVE arenas at Surrey Sports Parkwere taken over by some of thebiggest names in group exercise forthis year’s Fitness Festival.

Favourites such as Zumba, Les MillsBody Attack, Pump and Combat linedup against newcomers to the festivalincluding Armageddon and Hot PodYoga.

Alongside the group fitness classes,Life Fitness ran demos on the new HDElite Rack and Star Trac demonstratedits new BoxMaster equipment.

Visitors could also have the oppor-tunity to browse the retail village andbuy discounted fitness related prod-ucts, as well as grab an exclusiveFitness Festival tee from official festi-val partner Sweatees.

Health and fitness manager at

Surrey Sports Park Joanne Wade said:“The line-up for Fitness Festival 2014included the new programmes LesMills GRIT Series, Les Mills Body Vive,Booiaka, Armageddon and Hot PodYoga.

“It was awesome to showcase theseat Surrey Sports Park and hopes theywere enjoyed by all who attended.The presenters were first class andreally made the event come alive.

We were also lucky enough to haveLife Fitness showcase the HD EliteCombo Olympic Lifting Rack and StarTrac showcasing the BoxMaster, bothincorporate small group training,which bought a different element tothe event and highlighted differentways of training making exercise funfor everyone.”

Surrey Sports Park hostsannual Fitness Festival

Five arenas were taken up by some of the biggest names in group exercise.

GLL has been named the fittest work-place after a team of staff put on theirrunning shoes to claim a number ofwins at the ‘5K your Way' race inHackney Marshes in London.

The race – a not-for-profit, well-being initiative for public sectoremployees run in partnership withLondon Sport and MOTIVATE – sawGLL’s Tereza Francoza the first ladyhome with a personal best result;Keith Griffiths celebrated a top fourwin; and Stephen Winfield came first

in his age category. With such a solid finish throughout

the top 20, this meant the GLL teamsecured the coveted overall prize.

Managing director Mark Sesnansaid: “Congratulations to all 22 GLLstaff who ran the race, and especiallyfor doing so well. With a relativelysmall number of members comparedwith much larger teams from differentorganisations, it was great to see uswin the ‘Fittest Workplace' title, prov-ing it really is quality over quantity.”

GLL ‘fittest place to work'

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CAN YOUR CLUB FLY THE FLAG FOR YOUR LOCAL AREA?22 www.nationalfitnessawards.co.uk

Why Ricky thinks you shouldget involved in the NFAs ...LAST issue we revealed that boxinglegend Ricky Hatton will be co-host-ing this year’s National Fitness Awardswith Caroline Pearce.

This month, we talk to Ricky aboutwhy he thinks operators should getinvolved with the event, what impactthe fitness industry has had on his lifeand discover the benefits for clubswhich get on board with The HattonAcademy.

Why would you encourage gym owners toenter the National Fitness Awards?I think everyone who works hardshould try and be recognised for it.These awards cover so many cate-gories so I think there’s something forevery gym. If they put the work in,they should have the opportunity toget a little something back.

What advice can you give clubs about howto make their business stand out from thecompetition?Just keep doing new things. I think it’seasy to get stuck in a rut of doing thesame things over again when youreally need to freshen things up tokeep people interested.

If your gym isn’t offering somethingnew, you can bet the one down theroad is and it won’t be long before

your customers start going there.I think you’re always learning as

well. If you can meet new people, youcan pick up tips that you can add toyour own set-up.

Before I met Jon Eade, who is ourtraining and educational director, I’dnever really thought about boxing forfitness courses, but look at us now. Weonly launched the Academy last yearand it’s already one of the best cours-es in the country.

Can you tell us more about the work theHatton Academy does?The Academy is basically a trainingscheme that helps fitness instructorsto learn boxing skills which can thenbe used as part of classes.

There’s other boxing for fitness pro-grammes running, but I like to thinkours is the best because it includesmany elements that others don’t. Iboxed for over 20 years so I picked upa few things along the way and we’veincluded some unique parts in thecourses.

We also run workshops where peo-ple can come along and do bits ofpadwork and bag work with me. Theyusually book up within hours of usannouncing them and it’s great to beable to get hands on with people who

are learning new ways of keeping fit.

What sort of impact has working in the fit-ness industry had on your life?It’s had a massive impact, to be hon-

est with you. I had to train like a demon for my

world title fights and that includedlearning about the best equipment,the best nutrients and the best sup-plements.

I think most people know my down-fall was not taking things as seriouslyas I should have outside of trainingcamp. I’d let myself go a bit too muchand that probably cut four or fiveyears off my career.

Making the mistakes is a blessing insome ways, though, because I knowwhat to advise the lads I train against.

Any other plans for the coming months youcan tell us about?My promotional business is tickingalong nicely.

We’ve got three Aussies that aremaking names for themselves andI’ve got two boxers, ZhanatZhakiyanov and Sergey Rabchenko,that have won European titles and arevery close to world title fights.

The lads I train myself are all com-ing along nicely as well so I thinkthere’s big things to come in the next12 months. The Academy is going wellalso and we’ll be looking to extend itfurther in the next few months withmore workshops and courses.

National Fitness Awards co-host RickyHatton.

RUNNING Unlimited has unveiledits new, improved Zone dome,designed to provide users with theworld’s best indoor running experi-ence – and help operators offersomething different in a competitivemarketplace.

Unveiled at this year’s ukactiveFlame Conference, the Zone domes,which include surround vision tech-nology, immerse the user in HDfilms, taking them through iconiccities and inspirational landscapesacross the world, enabling users torun somewhere new every time theyvisit the gym.

CEO Kevin Hewitt said: “The needwe saw was simple. A step-change in

experience is needed by the higherend of the health club sector todefend themselves against theassault by incredibly well-funded,budget gym operators that are rap-idly eroding membership margins.

“We set out to create the world’sbest indoor running experience.We’re calling it ‘business class run-ning’ as the all-new Zone domesdeliver the giant experience leap for-wards gym members are crying outfor.”

After releasing a version in spring2013, the last 12 months have beenall about development for theRunning Unlimited team.

Kevin added: “Ultimately, our deci-

sion to continue the pursuit of ourZone dome vision boiled down tothe answers from two simple ques-tions: would people use Zonedomes repeatedly and would theyrecommend their Zone dome expe-rience?”

“The results came out strongly infavour, with 87 percent of peoplesaying they’d absolutely use theZone domes again (and on nearlyevery gym visit), and 91 per cent rec-ommending their Zone dome expe-rience to others.

“Zone dome users love the experi-ence and we know our all-new Zonedome will wow users and gym oper-ators alike.”

Zone dome to provide best indoor running experience

Running Unlimited’s new Zone dome.

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An exciting new class is working up a storm at Virgin Active clubs where members – and instructors – are enjoyinggetting to grips with ViPR 3D sessions. Christina Eccles tried out a class – and discovered why operators couldbenefit from adding it to their timetables.

Classes provide effectiveworkout for all abilitiesViPR uses a concept called LoadedMovement Training, which effectivelychallenges and conditions every sys-tem in the body, making it an effec-tive workout for all ages and abilities.

A 30-minute format also makes it atime efficient class, while differentsized weights allow members tochoose their entry point and howquickly they progress.

All this combined with the fact par-ticipants don’t have to get to gripswith complicated choreography,makes it easy to see why ViPR 3Dclasses are becoming a popularchoice with people who want results,but don’t have lots of spare time tospend in the gym.

Instructor Chris Stanton said:“There is a huge market for a 30-minute class. It’s all about variety andgetting people to try new things.

“We as fitness professionals have toeducate people. When membersunderstand what they are gettingfrom it, they want to do the class.

“It’s very easy to teach when youbelieve in what you are doing. I enjoyinspiring people in fitness.”

Apart from the ViPR, no specialistequipment is required to deliver aclass, with instructors simply needing

adequate studio space, music and amicrophone.

And according to account and train-ing manager Holly McNamara, thereare many benefits to clubs whichdecide to add ViPR Group Fitness ses-sions on to their timetables.

She added: “ViPR caters for all levelsdue to the differences in weight from4kg to 8kg.

“It is recommended as a 30 minuteclass allowing clubs to place ViPRGroup Fitness 3D and Athletic classes

back to back in a one-hour time slot. “This makes it more accessible to

club members in their time poor livesand more cost effective for clubs toservice the members.

“It can also be used as a 45-minuteclass with additional breaks andactive recoveries.”

She added that although at first theclasses may be so different to whatmembers are used to doing they mayfeel out of sync, after a few sessionsthey will pick things up and start to

feel confident enough to progress fur-ther.

“ViPR is a new concept and a differ-ent way of moving. Initially memberswill identify that it feels different, andmay even feel uncoordinated.

“However, within two or three class-es members will feel the benefits ofworking with ViPR. As they gain famil-iarity, strength and coordination theycan move onto a larger weight whichwill take them to a whole new experi-ence.”

WHEN a 30-minute class flies by inwhat seems like next to no time, youknow you are on to a winning for-mula...

And that’s exactly what happenedwhen I tried out Virgin Active’s latestgroup exercise offering, ViPR 3Dfrom FitPro.

The session was energetic, upbeatand challenging, but without beingovercomplicated; meaning even assomeone with little coordination, onthe whole I didn’t struggle to follow

the moves. Throughout the class, theinstructor was motivating, the musicuplifting and routines really wellchoreographed, with shifts in inten-sity to ensure participants couldpush that bit harder if they felt theywanted to – without overexertingthemselves.

I also found it useful that weworked in blocks of movements,which meant we could focus on get-ting the technique right, rather thanworrying about losing timing by

continuously having to change theposition of the ViPR. This alsoensured the class flowed well as weworked our way through the exercis-es. The session was small enoughthat each person could benefit fromindividual attention from ourinstructor should they need it and asthe ViPR is available in differentweight increments, it means peopleof all abilities are able to join in thesame class.

With plenty of choreography

options available to instructors anda comprehensive education pro-gramme in place, which will stoproutines from ever becoming pre-dictable, it’s easy to see why mem-bers are loving taking part – andcoming back for more.

This is also a class with plenty ofroom for progression for those whostick with it, and as it takes just half-an-hour to achieve a great wholebody workout, it’s the perfectlunchtime exercise option.

Christina found the ViPR 3D session energetic, upbeat and challenging, but without being overcomplicated.

www.nationalfitnessawards.co.uk

A winning formula as class flies by in no time

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ESCAPE Fitness has been workingwith Virgin Active to roll out its rangeof functional equipment to clubsaround the UK.

Virgin Active clubs in Glasgow,Didsbury, Twickenham andAldersgate have been put throughtheir paces with Escape’s range ofequipment including the TIYR andFitness Bulgarian Bag.

Through interactive training work-shops, the aim was for Escape to edu-cate and train Virgin Active’s team oftrainers so the products could be suc-cessfully rolled out into clubs around

the UK.Escape Training’s director of educa-

tion Tommy Matthews said: “We areimmensely proud to be working withVirgin Active and showcasing ourrange of functional equipment totheir trainers.

“It’s an exciting opportunity foreveryone concerned and membersshould really benefit from this workwhen they walk into a Virgin Activeclub.

“The level of investment they areshowing towards their team of staff isa great example for others to follow.”

Escape rolls out VirginActive’s functional kit

Clubs across the UK have been put through their paces.

A HEART attack survivor has givenhis backing to a major gym refur-bishment project at the local sportscentre which supported his recov-ery.

Terry Green was referred by his GPto Concord Sports Centre, inShiregreen, where he has used theFitness Unlimited gym and cardiacrehabilitation classes to exercise hisway back to good health.

Terry is now supporting a newgym development project atConcord, which is run by SIV – partof local charity Sheffield City Trust –which will see SIV investing toexpand and improve the gym.

Concord’s new first-floor gym willboast 45 pieces of new cardioequipment.

Members will also benefit from atransformed ground-floor level gymarea which will house a dedicatedfunctional area, new cablemachines and Olympic incline andflat benches.

A new lift and staircase will also beinstalled as part of the two-phaseproject, which is expected to becompleted by September.

Terry said: “The new gym is going

to be fantastic. It will certainly helpeven more people in the local com-munity to get fit and healthy.

“Without Concord, I might not bewhere I am now, able to enjoyspending time with my wife, Rita,daughter, Jennie, and grand-daugh-ter, Beth. I owe them a lot which iswhy I wanted to support the newgym project.”

Heart attack survivorgives his backing tomajor gym project

Terry Green and Dave Birds, SIV’s GPreferral manager.

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A NEW studio has held an open dayto celebrate its arrival in Doncaster.

Tall Trees Yoga and Pilates studioopened its doors so visitors could tryfree classes, meet the teachers, enjoyvegetarian refreshments and take alook around the facilities.

Yoga teacher Rebecca Leam said:“The studio is a much-needed anti-dote to the hectic lives we all livetoday.

“Tall Trees is a place for people to

find a moment for themselves as soonas they step through the doors.

“Yoga and Pilates have proven bene-fits for everyone of all ages andlifestyles – from teenagers experienc-ing exam stress, to office workers whoare hunched over their desks all day,to people with chronic illness.

“It’s all about taking a moment toconnect with the mind, body andspirit and listen to what the selfneeds.”

Open day marks studio’s launchRebecca Leam, yoga teacher at Tall Trees Yoga and Pilates studio.

LEISURE-NET Solutions has launchedthe 12th Health and Fitness OmnibusSurvey – and is looking for operatorswilling to hand them out in their localarea.

The survey is the only annualbarometer of UK consumers’ attitudestowards health, fitness and physicalactivity and Leisure-net is aiming toquestion more than 1000 consumersduring September.

Operators taking part will benefitfrom a discounted Community Surveyand will get their results bench-marked against the national bench-marks which HAFOS establishes.

Leisure-net managing director MikeHill said: “Our most recent HAFOSrevealed a dramatic shift in con-sumers’ perceptions towards thisindustry – for the first time, the

majority of the public said they wantto do more exercise.

“This year, our focus will be onbudget and niche gyms, and whetherthis avenue of physical activity provi-sion is likely to attract more of theconsumers who don’t currently exer-cise to our facilities.”

For the first time, HAFOS 2014 willlink up with CIMSPA, who are part-nering Leisure-net on the survey.

CIMSPA’s interim chief operatingofficer Tara Dillon added: “As a sectorit’s vital that we fully understand con-sumer attitudes to our business, andHAFOS is the only market surveywhich gives us this information.CIMSPA members will benefit fromthe intelligence HAFOS reveals asthey will get a free summary of thereport.”

Operators wanted todistribute surveys

A team from Star Trac has recently returned from an epic three-day Cotswolds cycle tourto raise money for Marie Curie. The team cycled between 60-65 miles each day to generatefunds for the charity and can be sponsored via their donation page; https://www.justgiv-ing.com/Tour-de-Star-Trac.

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AN independent gym in Hull ispreparing to open its doors again,after recovering from floods which hitthe club late last year.

Workout Gym was flooded lastDecember when the River Humberburst its banks, but has bounced backbigger and better – and will re-openlater this month following a full refur-bishment.

Gym owner Tony Lawson said: “Iwas upstairs at the time of the flood.The water was about five foot high, itwas just river and sewage water.

“We were all gutted. Some of themembers have gone to other gymsbecause they need somewhere to

train, but hopefully they’ll all comeback when we re-open.

“There’s been a lot of speculationbut I knew from day one that I want-ed to open the gym again.”

The new gym, which was fitted outby Fitness Systems, will offer some-thing for everyone, with a mixture ofstrength training, functional training,boxing and cardio machines on offerto members.

Tony is also introducing cross fit andclasses to his gym with the addition ofa new rig.

He added: “Fitness Systems havebeen really good, I couldn’t haveasked for anything more.’’

Independent gym set toreopen after flooding

The new equipment at Workout Gym in Hull.

The damage caused at Workout Gym when the River Humber burst its banks.

PARKOUR facilities providerFreemove has been commissioned byNorth Lanarkshire Council to extendthe largest free to use Parkour trainingfacility in the UK.

The contract, worth £100,000,involved extending the second phaseof the West End Park in Coatbridge.

The extension quadrupled the pur-pose-built site after its users identi-fied a need for larger facilities.

Freemove area sales managerDiarmuid McNamara said: “We havecarried out extensive consultationwith local user groups to ensure wecater for a wide variety of practition-ers, ranging in age and skill level.

“Our in-house design team has alsoaddressed the need to use naturalmaterials which are functional andenhance the existing facility.

“As a result, the whole site has beenresurfaced with a bonded rubbermulch safety surface.”

NLC’s play services officer RossDunn added: “NLC fully support thisdevelopment and the benefits itbrings to the local area.

“The opportunity for increasedphysical exercise, social interactionand diversionary activities for ouryoung people are a positive step forthe community and a fitting legacywithin North Lanarkshire.”

Freemove secures contractto extend training facility

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GOT A MEMBER WHO’S ACHIEVED SOMETHING SPECIAL?30 www.nationalfitnessawards.co.uk

Death, taxes andreduced mobilityBy Mark Laws, Jordan Fitness

WHETHER we evolved over millionsof years from monkeys or fish, orwhether we can all trace our familytree back to Adam and Eve…undoubtedly we have survived for along time and each one of us is bornwith the incredible gift of an unlimit-ed potential.

Few things are certain about ourlives, but for at least 300 years ‘deathand taxes’ have been widely cited asbeing ‘certainties’. Is it time to consid-er ‘reduced mobility’ as a third cer-tainty?

Look around at the people you workwith, the people you see in the gym,people walking around the aisles ofyour local supermarket. Look at theirposture, their gait, their physical dys-functions. We all have them.

The sad fact is that only a tinyminority of us actually use our bodiesfor physical activity anymore. Of thesmall amount of us who are regularlyactive, an even smaller minority ofthose are performing efficient move-ments with safe techniques. Thismeans that the vast majority of ourpopulation are becoming weaker, lessmobile, more injury prone, or a com-bination of all three.

Mobility specialist, Kelly Starrett,says that “all human beings should beable to perform basic maintenance onthemselves” and he has a point.Imagine a car lover who had a prized1967 Porsche 911 (which is fastapproaching its 50th birthday). Doyou imagine for a second that hewould put the wrong fuel in it or leaveit to gather moss and rot away undera tarpaulin in his backyard? Not achance. He would polish it with thefinest cloth that money can buy andwould take great pleasure in taking itfor a careful spin at weekends - just tohear the purr of a timeless, healthyengine that has been well maintained,and at 47 years old performs betterthan ever.

So do we become less mobilebecause we get old? Or do we justlook/act/feel older because of our

reduced mobility? Obviously we can-not turn back time, our bodies willalways diminish slightly as we getolder, but good mobility can be pro-longed and really enhance the qualityof our lives…making us feel youngeras we get older.

All it takes is some care and atten-tion of our most cherished posses-sion. You all know the benefits ofexercise, as do the fitness profession-als who work at your facilities, butnever underestimate the value ofimproving your clients/membersrange of motion, mobility and flexibil-ity with a well-designed ‘functional’training programme (email mark-laws@jordanfitness.co.uk to arrange a‘Functional Training Workshop’ atyour facility).

A good accountant will reduce yourtax bill, good genes and a good dietmight even be able to postpone death(for a while), and by using our bodiesto their full potential we can at leastenhance our mobility and quality oflife, rather than joining the masses ofour peers who look and feel olderthan they should…which should giveus all something to smile about andget us back down to having only twocertainties to worry about.

Mark Laws

A team from the énergie Group head office took part in a charity dragon boat race atWillen Lake, reaching the semi-finals of the competition.The 13th Dragon Boat Festival this year raised money for Age UK Milton Keynes, a localindependent charity that provides support and services to 12,000 elderly people in theborough of Milton Keynes. The énergie All Stars reached the semi-finals of the contestwhich hosted 50 teams.

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CHANGING ROOMS AND WETSIDE34 www.nationalfitnessawards.co.uk

The smart choice for yourchanging room lockersIS locker key management a problemat your gym, health club or spa?

Do changing room locker keys getlost, stolen or broken on a regularbasis? A simple upgrade will do thetrick. Make locker key management athing of the past by replacing key camlocks with smart-looking digital locksfrom KitLock.

The compact KL1000 digital lock isdesigned specifically for securingchanging room lockers without theuse of keys, coins or tokens. Its slimdesign means it can be fitted in right-hand or left-hand, horizontal or verti-cal orientations.

Members simply enter a four-digit

code on the keypad, ‘lock and go’. If amember forgets their code, the lockercan be opened using a techniciancode. This allows the lock to beopened without affecting the codeselected by the user.

Employees can use the techniciancode to open all of the changing roomlockers at the end of the day to checkfor left contents and leave them easilyaccessible for cleaning. This processprevents lockers from having to beput ‘out of action’ while more keys arecut, saving both time and money.

For more information visit:www.kitlock.co.uk/products/kl1000/

or call 01635 239645.

Addgards make brandedstations for Active4Less ADDGARDS were commissioned byActive4Less to produce Wet WipeStations for all their UK gyms in theircorporate colours with logos.

Active4Less were looking for a sta-tion that would blend and fit in withthe overall look and design of theirgyms. Simply by providing a jpeg oftheir corporate logo, Addgards pro-duced a Wet Wipe Station tailored forActive4Less,at no extra cost.

Des Elliott of Active4Less said:“Hand and Handle wipe stations haveproved to be a great success withinour club, the vibrant stands helpmotivate our members to keep theequipment clean by wiping downafter use and promotes a hygienicenvironment that is of benefit toeveryone.

“The provision of antibacterialwipes motivates our members tomaintain the equipment and encour-ages an awareness of their environ-ment.”

The station conveniently combinesa wet wipe dispenser and bin for theused wipes in one unit. Freestanding,it is perfect for studios, weight roomsor high-traffic areas and can bemoved easily to anywhere in the gym.

The Wet Wipe Dispenser holds rollsof up to 1,000 Anti-bacterial wipes.The wipes will kill 99.9 per cent ofgerms, have odour neutralisers builtin and will clean and disinfect notonly all gym surfaces but are also sen-sitive enough to use on hands.

For more information visitwww.addgards.com

GYMS, supermarkets and hospitalsare among the places Brits wouldconsider suing if they take a tumblewhile on the premises, according to asurvey by safety flooring expertsTarkett.

The poll asked 1,000 people and topof the list of organisations were super-markets. Gyms or leisure centresplaced seventh in the top 10, named

by 15 per cent of respondents. Tarkett UK brand manager Sarah

Igglesden said: “The results of thissurvey show that society is gettingincreasingly litigious and with morethan 8,000 major injuries caused byslips, trips or falls reported to the HSElast year, there is a strong possibilitythat an organisation could be on thereceiving end of a legal suit.”

Gyms among places Brits would sue

A SCOTTISH leisure trust hashelped its swimming instructors cutdown on paperwork – and improveretention – by investing in an inno-vative course management tool forits swim programmes.

Borders Sports and Leisure Trustoperates 13 sites across the ScottishBorders region, including state-of-the-art sports facilities, leisure cen-tres and swimming pools.

The trust first implementedGladstone’s Learn2 course manage-ment tool at Galashiels SwimmingPool last October, and following asuccessful trial period there, hasnow rolled it out to its other fivepools.

Marketing manager EmilyMcGowan said: “One advantage ofthe software is that it has enabledus to go paperless at the poolside,as our teachers can now take regis-ters and make notes via theirportable devices. Thanks to the sys-tem’s automated paymentreminders, we have also seen a sig-nificant reduction in the number ofcustomers not paying.

“We expect that by far the greatestbenefit of Learn2, however, will beits impact on retention. One of themost common complaints fromparents under the old system wasthat they did not know how theirchild was getting on in lessons.Thanks to Home Portal, they can

now easily track their child’sprogress online rather than havingto find time to speak with theteacher.

“Although we purchased the soft-ware for swimming, it quicklybecame apparent that it wouldwork just as effectively for anysports programme with progressioncriteria, and earlier this year welaunched it for football at our 3GArena site.

“The next step will be to incorpo-rate Learn2 into our cycling pro-grammes, although now we knowhow versatile the software is, we willalso be reviewing our other pro-grammes to see if there is a fit.”

Management toolcuts paperwork

Borders Sports and Leisure Trust hasimplemented Learn2 at its pools.

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DO YOU HAVE THE BEST GYM TEAM IN THE COUNTRY?36 www.nationalfitnessawards.co.uk

By Christina Eccles

A TEESIDE health and fitness busi-ness is set to grow after beingappointed to operate a new gym facil-ity.

Health Performance based inMiddlesbrough has secured the con-tract to manage The Lakeside Gym atWilton Centre business park, which isset to open to tenants and theiremployees in September.

Nick Smith, MD of HealthPerformance, who will be in charge ofrunning the facility, is currentlyrecruiting three health and fitnesscoaches to be based at the new gymto provide personal training and fit-ness classes. Further roles will be cre-ated once the club is fully operational.

Nick said: “I am elated about theopportunity at Wilton Centre. I havebeen working on this project for thelast two years so it is a huge relief thatit is finally happening.

“I have always dreamed of runningand owning my own health and fit-ness club to allow me to deliver what Iknow members want and need, whichis excellent levels of service.

“Too many of the big names outthere have lost this focus on themembers and, more importantly, on

the employees that deal with them. “My philosophy is if you look after

your employees they will look afteryour members. We aim to deliver thebest service to our members and indoing so they will reap the healthbenefits through staying with uslonger.”

Wilton Centre’s new gym willinclude a wide variety of Life Fitnessequipment and will offer a full pro-gramme of classes including Zumba,Pilates, Boxercise, spinning and vari-ous weight loss programmes.

Once it has opened, its services willinclude access to treatments includ-ing physiotherapy, podiatry, chi-ropody, massage therapy and variousbeauty treatments.

Wilton Centre’s engineering manag-er, Andrew Walters, who has overseenthe development project, added: “Ithas been carefully designed so thatthere is something for everyone witheverything completed to the highestspecification. For instance, the chang-ing rooms feature walnut doors andglass-fronted lockers.

“Our aim has always been to providetenants with a gym with a wow factorand we are delighted to be offeringthem a five-star facility without thefive-star prices.”

Teeside businessappointed to runnew gym facility

Wilton Centre’s engineering manager Andrew Walters and Nick Smith, MD of HealthPerformance.

Work begins on centre’smajor improvement planWORK has started on a majorimprovement plan at Adwick LeisureCentre, which includes doubling thesize of the gym area, the creation of anew studio space and the addition ofa 10-pin bowling alley and children’ssoft play area.

Doncaster Culture and Leisure Trust,who run the leisure venue, haveobtained funding through AllianceLeisure to refurbish the centre.

Chief executive of Doncaster Cultureand Leisure Trust Michael Hart said:“This is a major project for Adwickand one which we believe will

improve use of the centre.“Our business plan is focused on

increasing the size of our gym whichincludes building a mezzanine floorin the venue which would double thecapacity of the current offering.

“It is important that our communitybased venues offer a variety of activi-ties to meet the needs of the localarea. The 10-pin bowling alley andsoft play areas will mean that morefamilies will be attracted to use thecentre and our current gym membersare excited by the plans to improvethis area.”

Bannatyne’s Health Club in Shrewsbury has held an outdoor, beach themed extravaganzato celebrate the re-launch of its Les Mills classes. Members, family and friends joined in arange of Les Mills classes, with a large stage erected in the car park to enable the gymteam to lead classes and motivate participants. The day also included children’s activities,cake making and face painting. General manager Dave Hammond said: “Everyone had afantastic day and even the weather was very kind to us. The Les Mills classes are incrediblypopular because they are fun, funky, intense and really do work. We’re proud to offer theclasses for our members and were keen to mark the introduction of the latest routines tothe club and introduce Les Mills to even more of our members.”

EXERCISE referral software specialistsRefer-all have launched a new foun-dation, to help provide more organi-sations with the tools to help peopleachieve a healthy lifestyle.

The company offers a referral path-way for Exercise on Referral schemesfrom GPs via an online form.

The referral from the GP appearsinstantly on the leisure provider’sdashboard, from where they can useRefer-all’s software solution to movethe patient through their service.

The Refer-all Foundation will nowgive other providers chance to jointhe scheme, with the successful appli-cant receiving a software licence forthree years, valued at around £6,000,as well as set up, support, trainingand regular software updates.

They will also gain access to a dedi-cated account manager, providingassistance and support, and to theRefer-all team of experts, who willguide their programme.

Creative director at Refer-all StuartStokes said: “At Refer-all we are pas-sionate about giving back to theindustry and sharing information tomake it even more beneficial for end

users in the future. “The Refer-all Foundation is an

opportunity for providers of Exerciseon Referral schemes, who share ourpassion about what they do, to assisttheir local community to becomemore active.”

Applications can be made online atwww.refer-all.net/#!foundation/c1s1kuntil September 22. The successfulcandidate will be announced atLeisure Industry Week.

Refer-all Foundation to helpachieve a healthy lifestyle

Stuart Stokes

36 28/7/14 10:06 Page 1

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NEW TO THE INDUSTRY BUT ALREADY MAKING AN IMPACT?38 www.nationalfitnessawards.co.uk

Commercial thinking was the theme of the latest LFX conference where industry professionals gathered atStockport Sports Village for a day of speaker presentations, the chance to share ideas and take advantage ofnetworking opportunities. Workout’s Christina Eccles and Olivia Taylor rounded up some of the day’s highlights.

THE idea behind LFX is to offer abusiness network for professionalsworking in the active leisure industry,with each event offering two streams;one for fitness professionals and theother for managers.

While the fitness delegates were putthrough their paces with an outdoorViPR training session, the manage-ment conference kicked off with a talkfrom top GB swimming coach SeanKelly, who spoke about the impor-tance of making marginal gains,whether in sport or business.

Sean who is currently working withBritish swimmer Lauren Quigley,revealed how he is coaching her tocompete with the best in the world byworking on everything from tech-nique in the pool to her diet, confi-dence and self belief.

Using the example of a tape meas-ure to illustrate the distance betweenLauren’s best time and the currentworld record, he showed that bybreaking down an overall race intosmaller sections and working on mak-ing marginal gains in each of theareas – each saving a small fraction oftime – what seems like a huge task tostart with, can be broken down intomuch more manageable chunks. Andgreat results can be achieved.

Outside of the sporting arena, Seanalso showed how these lessonslearned from elite coaching can beapplied to the leisure industry.

He encouraged operators to think ofsome of the different strands whichmake up their business – anythingfrom the cleanliness of the gym, tosocial media use, sales and customerservice – where they can make theirown marginal gains – improvementsin each area which will help toimprove the overall club perform-ance.

He added: “It’s a game of inches.

[For Lauren] the goal is about time.“Whatever you want to do, do it to

the best of your ability – and give iteverything you can.”

Other speakers on the day includedLife Leisure’s managing directorMalcolm McPhail, who revealed thestrategy behind some of the awardwinning operator’s successes.

He also spoke about how the com-pany managed to fend off the arrivalof budget clubs in the area by exam-ining their own offering – and improv-ing the experience offered to mem-bers.

This strategy included offering newmembership options – including a£10.99 a month introductory offer –plus a focus on winning back mem-bers who had left to to try out the lowcost facilities and making sure stafffelt valued and happy within theorganisation.

Malcolm added: “The budget gymshelped us to wake up.

“It was a major wake up call for usand led to us asking, is what we aredoing at this price as good as whatthey can do?

“How did we respond? With a newculture and a new strategy specificallytargeting the budget gyms, which weexecuted impeccably.

“You have to let them go to experi-ence the offering. They will comeback – and you should welcome themback.”

GB swimming coach amongspeakers at LFX conference

Fitness delegates took part in a ViPR session led by trainer Adam Daniel as part of the day, while those in the management forum heard from speakers including GB swimming coachSean Kelly. Photo credit: Dominic Hinde.

“The budget gymshelped us to wakeup. It was a majorwake up call for us...”

38 22/7/14 17:24 Page 1

39 Fluid rower 18/7/14 11:30 Page 1

LIMITED CATEGORY SPONSORSHIP OPPORTUNITIES AVAILABLE40 www.nationalfitnessawards.co.uk

Fitness fans in London can now benefit from even more choice with the opening of two new – and very differentgyms – in the capital. Christina Eccles took a look around them both.

EVERYONE Active Acton LeisureCentre opened in a blaze of publicitywith a successful open day attendedby the likes of swimming legend MarkFoster and – most importantly – awide cross section of the local com-munity.

Despite still being in its early days,membership numbers at the WestLondon site are booming, with peopleof all ages enjoying the range of valuefor money facilities on offer, bothinside the gym and out.

General manager Luke Charltonexplained: “We now have over 2,500members and over 1,000 kids on ourswim scheme, which is a fantasticachievement with only being open fortwo months.

“We have created some really strongpartnerships with children and adultservices, the library, local communitygroups and the community itself.

“Equipment such as Wattbikes, TotalGym, the latest Trixter XDream andthe X Cube have been really wellreceived as well as the Library and thecommunity rooms – it's fantastic tohave this all in one place. This issomething the Acton community hasbeen crying out for.

“We also receive a lot of feedback onhow well the building incorporatesfeatures from the old building withthe new building, especially the her-itage wall which is a major featurethroughout the centre.”

The club prides itself on being more

of a community hub than a gym,bringing together a wide range ofusers, not just those accessing theleisure facilities.

Luke added: “The non fitness facili-ties offer so much to the communityand especially the Library.

“It gives members that extra optionwhich they wouldn’t normally receivein any other ordinary leisure centres.The community rooms on the topfloor offer something totally differentand mean that the whole communitycan use the centre. We currently havethings such as Japanese Ballet, churchgroups, weekend schools, birthdayparties, award ceremonies and so on– a real variety.”

Following the success of the openday, which attracted over 3,500 peo-ple, the club is now planning to hostmore events and forge even strongerlinks with community groups andpartners in the future.

Luke added: “My favourite part ofthe day has to be when the winner ofour schools’ competition got to jumpin the pool with Mark Foster. She hadwon the drawing competition we setup and her prize was to jump in andrace with Mark. Her teachers and par-ents were so proud. We will definitelybe holding more days like this in thenear future.

“There are plenty of plans in placeto continue to work with the otherpartners in the centre and the wholeActon community.”

Across the city in Southwark is avery different but equally excitingproposition; boutique studio TRAIN.

Home to a range of industry special-ists, TRAIN combines world-class per-sonal training, indoor cycling andgroup exercise sessions with the latestequipment to deliver a premiumexperience for users.

The club is also the only facility inthe UK with FreeMotion’s latest rangeof gym equipment – FreeMotion LiveAxis – and is home to a Myride indoorcycling studio and innovative videowall where participants can enjoy arange of virtual group classes.

The gym area itself is exclusivelyused by personal training clients,although studio classes can be boughton an individual basis or via blockbookings.

TRAIN director Steele Williams said:“TRAIN offers a one-of-a-kind, pri-vate training environment with a

team of outstanding fitness expertswhose sole goal is to help our guestsachieve the results they’re looking foreffectively and efficiently.

“An a la carte approach meansguests can choose the fitness special-ist (or specialists) they’d like to workwith based on their goals and budg-et.”

TRAIN is also an education hub forfitness professionals and companiesincluding Reebok and UniversalPictures deliver their REPS-endorsedfitness programmes in its trainingenvironment, where they get accessto the latest technology, as well as useof the gym for practical sessions.

Group business development man-ager Amanda Hart added: “We have areal variety of students and also runregional courses. We want to createmore of this type of facility and even-tually want to replicate the model inevery large city.”

Boutique studio TRAIN is the only facility in the UK with FreeMotion’s FreeMotion Live Axis equipment and boasts a Myride indoor cycling studio and innovative video wall.

Contrasting gyms offer morechoice to London fitness fans

The gym at Everyone Active Acton Leisure Centre features kit such as Wattbikes, Total Gymand the latest Trixter XDream.

The X Cube has been really well received at Everyone Active Acton Leisure Centre.

40 22/7/14 17:25 Page 1

ENTER YOUR CLUB FOR A TOP INDUSTRY AWARD... 41www.nationalfitnessawards.co.uk

Commissioning retentionBy Dr Paul Bedford

RETAINING members can make orbreak a business – if you focus solelyon selling new memberships youcould be losing up to half of your pos-sible income.

Whilst the number one question Iget asked is ‘should we have a con-tract or not’, it is important to under-stand there is no one reason why peo-ple quit. It really is a cumulative effectstemming from several factors thatclubs are quite capable of solving.

First members become bored andfeel they are not achieving their goals.Lack of goal achievement results in reconsideration of the value of mem-bership. So have your staff check inwith members regularly to see wherethey are in relationship to their goals.Don’t take the member away from theexercise environment, do it wherethey are exercising – no sit down con-sultations.

If you don’t address the lack ofresults you will end up with reducedfrequency of visits and a shift inmindset. When members visit less fre-quently they begin to look for reasonsto quit. If they can find fault in whatyou do they have an excuse to blameyou and can disassociate from theproblem of not actually turning up.Combine this with a sense of lowquality service and you have a lethalcocktail of low visit frequency, lack ofresults and low service that leads toquitting.

Frightening FactsResearch shows that on average onlyone in 10 people are spoken to whenthey visit a gym, and this includes"hello" and "goodbye". The criticalquestion therefore is whether con-sumers feel they receive a service ormerely gain access to facilities?Interaction is key. Members want asociable gym, but this does not mean

they want to socialise there. Theywant to be in a friendly and sociableenvironment.

Provide all new members with aconsultation session to discuss andestablish their personal goals, whichshould result in a personal pro-gramme and follow up consultation.By offering these basic services,members receive professional expert-ise for their money and feel they areimportant and valuable to your busi-ness. You don’t have to give a full 60minutes for all new members, justthose who have never joined a gymbefore or those that have but havenever really got going.

However, make sure you don’t letexperienced exercisers begin withoutmeeting one of your gym team or yourun the risk this is interpreted by themember as your staff are not worthspeaking to, which creates a situationwhere the club undermines the valueof its own staff.

We have seen in the best performingclubs that service is proven toincrease retention. You may need torevisit your business model and con-sider rewarding those who play a keyrole in retaining members. It isacceptable to reward or pay commis-

sion to the sales team who bring innew business, unless maybe you areselling one month agreements.

I firmly believe that one member ofstaff, encouraging, guiding and reas-suring members should be the baselevel of service and member interac-tion on the gym floor. Additionalcosts for this will be covered by yourretained members. However, if thisproves difficult, arrange for one per-son to be available at the busiesttimes so they impact as many peopleas possible.

By measuring length of membershipyou can establish an average (medi-an) length of stay. If you assign mem-bers that have inductions to specificmembers of fitness staff, you can cre-ate a caseload of members for eachteam member.

Let’s say your current average lengthof stay is six months, then for eachadditional month the member staysyou pay the member of staff onepound. If the member stays anothermonth you pay another pound.

Once the staff case load has reached300-400 members it could be a bonusof £300-400 per month just for keep-ing members using the club. If youare charging £35 per month, a £1 out-lay to staff for a £34 profit is not a badreturn.

Obviously you need to know yournumbers, but commissioning reten-tion could be the break though clubsneed to have major impact on reten-tion and income. It would alsoencourage staff to provide a highquality service and improved experi-ence for the member.� Dr Paul Bedford is the fitnessindustry’s leading authority on reten-tion, attrition and customer experi-ence management and the author ofThe National Retention Report.

You can find out more atwww.retentionguru.co.uk or by fol-lowing @guru_paul on Twitter.

Dr Paul Bedford

BOC cryotherapy brings cutting-edgetreatment to ClanFit GlasgowMEMBERS at a Glasgow gym havebeen given the chance to try out pio-neering extreme cold recovery treat-ment, which has been made availablethrough an innovative mobile facility.

BOC, the UK's leading industrialand medical gases and technologiesbusiness, visited ClanFit Glasgow totake members down to temperaturesof -135°C as a part of an exerciserecovery technique employed by foot-ball stars from the Premier Leagueand elite rugby players from theSuper League and Aviva Premiership.

The cryotherapy treatment, whichexposes users to short bursts ofextreme cold, speeds up injury recov-ery times and gets athletes backworking out days ahead of scheduleafter the strains of competitive actionor rigorous training.

BOC cryotherapy manager MichaelToole said: “As the UK’s most experi-enced handler of cryogenic gases,BOC is supporting growing publicinterest in strength and conditioningprogrammes such as Cross-fit withthis revolutionary treatment in thesafest way to customers across the UK

sport, leisure and health industries."Also being a mobile chamber we

can travel all over the country tobring leading training and healthfacilities and their members a taste ofthe latest recovery technique

employed by many of their sportingidols.

“This combined with a competitivedaily hire rate means that the treat-ment can be offered to members asand when they want it."

The mobile cold recovery treatment facility at ClanFit Glasgow.

41 28/7/14 11:30 Page 1

CAN YOUR CLUB FLY THE FLAG FOR YOUR LOCAL AREA?42 www.nationalfitnessawards.co.uk

Solihull Arden Club addsnew kit as part of refurbTHE gym at Solihull Arden Club hasre-opened following the installationof over 20 pieces of new strength andcardio equipment from Cybex UK.

The facility, which still houses someequipment from Cybex’s first installa-tion at the site in 2006, now includesnew 790T treadmills, 770 series bikesand lower body Arc Trainer.

VR1 selectorised strength equip-ment was also installed, alongside theBravo Lift functional training stationand power cage.

The re-opening of the gym is part ofa number of recent site renovations,including the opening of a new spa

and resurfacing of seven of the 13outdoor tennis courts.

Gym chairman at Solihull ArdenClub Ken James said: “Our aim atSolihull Arden Club is to provide aleisure facility suitable for everyone,regardless of age or ability.

“The gym and racquet sports offer-ings complement each other greatlyand we’re finding an increase incrossover of members between thetwo. Consequently, we need to ensurethat we are able to meet the demandsof our growing membership base andwith the new gym equipment, we areable to do just that.”

The re-opening of the gym is part of a number of recent site renovations.

Doors have recently opened at Havant Leisure Centre’s brand new gym, which is the latestdevelopment for Horizon Leisure. The new gym has over 180 pieces of fitness equipment –supplied by Life Fitness – a jogging track and a separate programmable area for ladies-only, teenagers and family-only sessions. Horizon’s chief executive Howard Broad said: “Weare delighted that the new Gym at Havant Leisure Centre is now open. The excitement hasbeen building for some time amongst members eager to use this fantastic new communityfacility.”

ACTIVE IQ has announced a partner-ship with CIMSPA, prior to the launchof new management and leadershipqualifications in October, including anew level five assessment for seniormanagers.

Following the agreement, Active IQwill be endorsed by CIMSPA as itsawarding organisation partner for

leisure operations and management. The new qualifications include the

Active IQ Level Five NVQ Diploma inManagement and Leadership, devel-oped to support those working asmanagers, senior managers, heads ofdepartment, directors and thoseworking in a range of other seniormanagement positions.

Active IQ joins with CIMSPA

IMPULSE Leisure has opened a gymin Thurrock in conjunction withProctor & Gamble.

Impulse Leisure first began sup-porting P&G in 2012, launchinghealthy workforce programme,Vibrant Living.

This involved attending the com-pany’s factory site with fitnessequipment such as bikes, rowingmachine, functional equipment andPowerplates and encouragingemployees to undertake fitnesschallenges, as well as offering nutri-tional advice. During an internalreconfiguration of the old canteenin the factory, a space for a gym was

created, and P&G asked Impulse toadvise on the type and mix ofequipment to be installed.

Group health and fitness managerat Impulse Leisure Garry Tapsallsaid: “P&G were keen to ensure thenew gym, although small, wouldhave the versatility to give their 350workers a workout space thatworked for everyone.

“Our agreement with P&G meanswe now manage the fitness suite,we’ve implemented our manage-ment systems into the facility andwe provide fitness professionals onsite to deliver group inductions tothe employees.”

Impulse opens gym inconjunction with P&G

Strictly Come Dancing favourite Vincent Simone took time out of his performing scheduleto ease his aching muscles at the newly refurbished £250,000 spa at Matfen Hall Hotel,Northumberland. Vincent, who with partner Flavia Cacace has been wowing audienceswith their highly acclaimed Dance ‘til Dawn show, stopped off while in the North East toperform at Newcastle’s Theatre Royal. He said: “Because of the dancing I usually have amassage every week but the one I had here was one of the best I’ve ever had. This place isjust amazing – everyone should come here.”

FITNESS expert Sarah Maxwelloffered free advice and consulta-tions to shoppers at Reebok’sBasildon FitHub, as part of the com-pany’s vision to help people get fit.

The FitHub launch event was heldinside Debenhams, EastgateShopping Centre, and shoppers alsohad the opportunity to win trainersand sign up to the Reebok Fit Clubwhere they could receive 10 percent off Reebok clothing on the day.

Sarah said: “Reebok’s vision is tooffer people a free and accessibleroute to fitness and help themachieve fitness goals, not only forthis summer but long term.” Sarah Maxwell

Sarah offers free fitness advice

The new gym Impulse Leisure installed for Proctor & Gamble.

42 22/7/14 17:26 Page 1

WANT YOUR ACHIEVEMENTS TO BE RECOGNISED? 43www.nationalfitnessawards.co.uk

THERE are many facets toKETTFusion including: � A full mentoring service to all newKETTFusion instructors� Plain and simple, tried and testedbusiness hints and tips to fill yourclasses� Developer and CEO,Michael Rossmore than anything wants you torealise your potential and be very suc-cessful in your own right.� KETTFusion offers different classthemes, varied musical playlists, eightdifferent class formats and much,much more.� The KETTFusion class ethos is sim-ple – have fun, while getting fitter,faster.

For more information on KETTFusioninstructor courses, presenter confidence

seminars and KETTFusion in general go towww.kettfusion.com,

email kettfusion@gmail.com or call 0781 057 6303.

KETT Fusion has many facets

OPERATOR Impulse Leisure hasappointed a new marketing team tohelp drive the business forward.

Bringing with him more than fiveyears’ experience of working on pub-lic health marketing campaigns,Michael Hurcum has joined as thegroup’s new marketing manager.

Further changes include theappointment of two marketing co-ordinators.

Group operations manager atImpulse Karl Hayes said: “The struc-ture of our marketing team hasevolved to operate on a more focused,

streamlined basis. “Supporting Michael are two mar-

keting co-ordinators, Sheryl Kirkbyand Lauren Bullen, who will handlemarketing activity in their respectiveareas – Thurrock and West Sussex.

“We also plan to advertise for a thirdmarketing coordinator who will han-dle corporate campaigns across allsites.”

The team is finalising a new cam-paign, designed to encourage peopleto think about their health goals andembark on a fitness journey withImpulse Leisure.

Operator appoints new team

The Fitness Factory in Stourbridge has recently celebrated 20 years of business by hostinga family fun day, which raised over £500 for local charities. The event boasted bundles oflocal talent including local comedy group The Fizzogs, a through the decades dance showperformed by children who attend dance classes at the gym and a Strongman 2014 contestwith male gym members competing. Gym manager Gemma Webster said: “We are veryproud that our family run gym is celebrating its 20th birthday. We are very grateful to ourwonderful customers and hope we can continue to provide fun, affordable fitness for all ofthe family for at least another 20 years!’’

43 22/7/14 17:27 Page 1

INCLUSIVE FITNESS44 www.nationalfitnessawards.co.uk

By Christina Eccles

A 24-hour KRANKcycle Spinathonhas taken place at an independentgym in Morecambe, building on thesuccess of a similar 12-hour eventthe club hosted last year.

The challenge took place at VVVHealth and Leisure Club and wasorganised by members Shaun Gashand Andrew Hartley, with supportfrom gym owner Simon Cranstonand supplier Matrix Fitness.

Both Shaun and Andrew, who arewheelchair Paraplegics, completedthe challenge with a group of mem-bers and non members, raising over

£5,000 for the Lancaster BulldogsWheelchair Basketball Junior sectionand children’s charity Unique Kidzand Co.

The club’s sales and marketingmanager Sarah Howick-Sheedy alsogot involved, helping to turn it into afamily fun weekend including swim-ming galas, fun runs and activities inits studios, which showcased thefacilities to visitors and helped themsee what fun they could have tryingout different forms of exercise.

Shaun said: “The first six hours flewpast as we watched the sun go downover the bay and having to moveinside the BMW studio ready for the

long haul of a night. “Midnight until three in the morn-

ing, an 80s themed session wasarranged where we dressed up andkept up the spirits and determina-tion through this period as wereached 12 hours.

“From then on it was difficult, thegraveyard shift aptly named, wasgruelling. Spirits were low, stiffnesssetting in, muscles seizing upbrought everyone closer and sup-portive as we drove through thisperiod.

“As the sun was rising and the stu-dio became light, new instructorsturned up to see some tiresome bod-

ies still spinning, KRANKing androwing. Sunday morning – anotherglorious day. As we moved outsideagain, spirits were lifted and the nextsix hours didn’t seem as far away aswe thought.

“Local radio station, The Bay, pro-vided a four hour live broadcast tosee us to the end. There were 14members who completed the full 24hours, with an additional 40 pluspeople all being part of this chal-lenge booking on at different times.”

Shaun is now looking towards hisnext challenges, which include BornSurvivor in September and a sky divenext year.

Gym hosts 24-hour KRANKcycle SpinathonThe event at VVV Health and Leisure Club raised more than £5,000 for the Lancaster Bulldogs Wheelchair Basketball Junior section and children’s charity Unique Kidz and Co.

FITNESS operators seeking accessiblewhole body vibration training equip-ment can look no further than thePower Plate pro5.

The pro5 has Stage Two InclusiveFitness Initiative accreditation, signi-fying it can be safely used independ-ently by people with a wide range ofdisabilities.

Several key features make this PowerPlate accessible to those in wheel-chairs, including the low platform,enabling users to place their feet onthe plate, and work independentlyand unaided as they enjoy the bene-fits of whole body vibration.

The plate itself is one of the largestacross the Power Plate range, provid-ing the maximum surface for expo-sure to the vibration technology.

The pro5 has adjustable straps toallow users to perform upper bodyexercises and enjoy the benefits of

vibration training, even if their feetare not in contact with the plate. Thestraps are set low on the device, with-in easy reach of people in wheel-chairs, and have contrasting coloursto help those with visual impairmentsto locate them.

Large, tactile icons on the pro5operating panel make it easier forpartially sighted people to pro-gramme the device while the seconddisplay console lower on the columnenables easy access and view from aseated position.

The Power Plate pro5 is very versa-tile. Approved for use by people withdisabilities, it is also popular amongother gym members, thus clubs caninvest in this knowing all memberscan enjoy the benefits of whole bodyvibration training.

For more information visitwww.Powerplate.com/uk

pro5 accessible for wheelchairsThe pro5 has Stage Two Inclusive Fitness Initiative accreditation.

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INCLUSIVE FITNESS 45www.nationalfitnessawards.co.uk

SCIFIT changes its straplineSCIFIT Systems, Inc. is recognised asone of the leading manufacturers ofspecialty-cardio equipment for bothinclusive fitness and medical exercisemarkets worldwide.

Prescribed for Progress evolved asthe new strapline to reinforce theircontinued growth within the inclusiveand medical markets.

Their comprehensive range of IFI-accredited machines includes thePRO1 Upper Body and PRO2® TotalBody Exercisers, a Treadmill,Recumbent Bike and the newlyaccredited StepOne™ Recumbent

Stepper. These models are often usedalongside non-specialist CV machinesto ensure the needs of the memberswho fall outside the ‘generally fit’population are properly catered for inthe gym. SCIFIT’s medical models allhave CE Class II Certification makingthem suitable for use as medicaldevices in rehab clinics.

Find out more at www.SCIFIT.uk.com

Life Fitness – solutions forexercisers of all abilities

AS a global leader in the fitnessindustry that has been involvedwith the Inclusive Fitness Initiativesince inception, Life Fitness offers avariety of IFI accredited fitnessequipment suitable for exercisers ofall abilities.

The products, which have fullyintegrated inclusive features,include the Signature Series CableMotion Inclusive Dual AdjustablePulley, the Elevation Series 95TInclusive Treadmill, the ElevationSeries 95R Inclusive RecumbentLifecycle Bike and the ElevationSeries 95C Inclusive UprightLifecycle bike.

Both the Lifecycle Exercise Bikesand the treadmill include a consoleoverlay, as well as a keypad withdome switches accented by brightercolours making it easier for peoplewith a visual impairment to navi-gate the console. Modified levelcontrols on the exercise bikes han-dlebars allow users to more easilyidentify and reach level controls.

The Lifecycles feature colourmarkings for the seat height adjust-ment mechanism, a tactile label forthe seat positions and a pedal witha heel strap.

The Inclusive Upright Lifecycleand the treadmill also feature aplatform to reduce the step-upheight on to the machines. In addi-tion, there are contrast lines and a

larger logo on the edge of the tread-mill’s running belt to assist all exer-cisers identify when the belt isrotating.

Disabled people are very much atthe centre of the accreditationprocess and involved in the testingof the products, together with apanel of experts who assess andprovide feedback on each one.

For more information visit www.lifefitness.co.uk

ACTIVE Hands gripping aids could bea cheap and simple solution to open-ing your gym up to those with weakhand function.

They enable users to get a firm andsafe grip on equipment typicallyfound in gyms, eliminating the needto buy specialist equipment for thiscategory of users.

Those with disabilities such asspinal cord injury, stroke, cerebralpalsy, multiple sclerosis, injured ser-vicemen and women use our grippingaids.

They are suitable for those who arejust starting out on rehabilitation oran exercise program to athletes train-ing for major competitions.

The gym packs offer a selection of

our best selling aids. The aids can beused on lat pull-down machines, free-weights, seated rowing machines, orConcept Two rowers (for those withleg function), seated high row, chinups or chin up simulator equipment,cable and pulley multi-use machinesand much more. They have beendesigned to be used easily and inde-pendently by the user.

Paralympic gold medalist JosiePearson said: “I've been using ActiveHands for many years now and with-out a doubt if I didn't have them Iwouldn't be the successful athlete Iam today.”

For more information email info@activehands.com, call 0121 247 9152

or visit www.activehands.com

Helping disabled usersget a grip in the gym

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SUPPLEMENTATION AND NUTRITION46 www.nationalfitnessawards.co.uk

BEAST Yourself sports supplementsare without question the most scien-tifically advanced and highly dosedproducts available on the market.

Beast Yourself is very much a hard-core phrase for ‘pushing yourselfhard’ which is exactly what you’ll bedoing to your clients when they sup-plement with this range.

For the very first time this excitingrange of no compromise products arebeing made available to gym ownersto deliver you market leading profitmargins and your members seriousresults.

Serious results means happy clientswho are happy to return and spreadthe word, rewarding you financially asmuch as your customers physically.

Introducing the new benchmark in timereleased protein: Micellar Beast.Micellar Beast is a super-engineered,undenatured Gold Standard MicellarCasein formula containing an incredi-ble 80g of pure Micellar Casein pro-tein per 100g of product.

Furthermore Micellar Beast is also aproven anti-catabolic, time released

protein that’s practically both carbo-hydrate and fat free (includes only0.02 per cent sugars and 0.03 per centsaturates per 100g)

Introducing the new benchmark In wheyprotein: Anabolic Beast.Do you know Glutamine represents 61per cent of your skeletal muscle tis-sue? Likewise, did you know BCAAsmake up 35 per cent of your musclemass and must be present for musclegrowth? So to really make a differencedoesn’t it make sense to take an 80per cent premium whey protein sup-plement fortified with market leadinglevels of both?

Anabolic Beast is an industry first‘three in one’ super-engineered 80 percent Whey Protein solution that con-tains a staggering 20 per centGlutamine and 16 per cent BCAAs –that’s 20g of the purest GlutamineComplex and 16g of BCAAs per 100gdaily serving.

Call Affordable Supplements on 01977 5544 55 or email sales@BeastYourself.co.uk

for free sample packs, trade pricesand more information.

No compromise productsavailable to gym owners

Olympic athlete Anna Watkins and adventurer Mark Beaumont have celebrated the impor-tance of including dairy products as part of a healthy diet at an event in London. Speakingat the annual Dairy UK dinner in London, 2012 Olympic rowing gold medal winner Annaexplained why milk and yogurt was a big part of her training regime in the quest forOlympic glory, while Mark told the audience why throughout his career, dairy productshave met many of his nutritional needs. Chief executive of Dairy UK Dr Judith Bryans said:“There is mounting scientific evidence to demonstrate the nutritional benefit of dairyproducts but the practical use of dairy in sport is brought much more life by athletes suchas Anna and Mark who have enjoyed dairy as part of their training regimes.”

CHARITY Coeliac UK has launcheda new app for sufferers; Gluten-freeon the Move.

The app, which is available oniPhone and Android, aims to helppeople diagnosed with coeliac dis-ease and those following a gluten-free diet to manage every elementof their diet.

This can be either shopping forfood or finding somewhere to eat

out using the Venue Guide. Chief executive of Coeliac UK

Sarah Sleet said: “Managing agluten-free diet while out and aboutcan be a challenge as our increas-ingly busy lifestyles mean we'redoing more on the hop.

“Coeliac UK is always looking forways to better support people to dothis and the app is a great way toget instant access on the move.”

New app helps sufferersmanage gluten-free diet

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PRODUCT NEWS 49www.nationalfitnessawards.co.uk

THE team behind multi award win-ning independent club Ripped Gymhave recently opened a second site inBasildon, featuring over 600 productssupplied by Jordan Fitness rangingfrom dumbells to sandbags.

The new gym follows on from thehugely successful Harlow facility,which Jordan also equipped, and isproud to be an Official HammerStrength Training Centre.

Jordan Fitness were chosen to sup-ply the gym with a wide range of freeweight and functional equipmentincluding custom “Ripped” brandedUrethane Dumbells.

Sales director at Jordan Zak Pitt said:“Knowing the core values that havemade Ripped Gym such a successover the past few years made it evenmore of an honour to be chosen asthe supplier of choice for the func-

tional equipment in their new facility. “The team have done a great job in

creating a fantastic environment totrain in and I am sure the memberswill appreciate all the hard work byAlper and the team.”

Director at Ripped Gym BasildonAlper Kani added: “We considerJordan Fitness to be our supplier ofchoice when it comes to functionalfitness equipment.

“Our custom branded “Ripped Gym”dumbells are the latest Jordan cre-ation to hit our gym and they lookgreat.

“We have had a great experiencewith the team at Jordan with our lastfacility and this time was no different,we will definitely be using them forfuture projects.”

For more information on Jordan Fitnessvisit www.jordanfitness.co.uk

Jordan Fitness supplieskit for Basildon facility

THE Escape Deck 2.0 is a new multi-purpose, portable fitness system thatcan be used as an aerobic steppingplatform and an adjustable strengthtraining bench.

It can be configured in 16 differentways, making this the perfect tool forbringing variety to Group X and stu-dio classes.

It’s safe too, thanks in part to its spe-cial anti-slip formula rubber mat sur-face. The textured grooves ensure thegrip is greater in the areas where youmost need it. The sturdy legs and lowcentre of gravity make the Deckextremely stable, while the roundededges ensure the Deck won’t dig into auser’s sides when they are lying on itand using it as a bench.

Brand ambassador and productdeveloper Steve Barrett said: “I believe

the Deck is truly exceptional. Why?There are very few products that canbe used with an absolute beginnerand at the other end of the spectrumstill be a credible solution to theneeds of a conditioned athlete.

“I've worked on the Deck with bothtypes of people – the beginners areunfazed by its features and its robustconstruction instils confidence, whileultra-fit athletes can be drilledthrough extreme strength and condi-tioning workouts in a space of lessthan four square meters.

“How versatile is the Deck? Well, sofar I'm up to 400 exercises optionsand every one of them is credible, safeand highly effective.”

For more information visit www.escapefitness.com

or call 01733 313535.

Multi-purpose new Deckpushes the boundaries

PROVIDING members with some-where secure to store their belongingswhile they workout is a priority formost health and fitness operators.

Changing room lockers secured withkeys is one option, but there is alwaysa risk that the keys will get lost orstolen. KitLock is a range of lockerlocks designed specifically for secur-ing lockers without using keys or fobs.

To access a locker, members simplyenter their own four-digit code on thekeypad, then ‘lock and go’. The lockremains secure until the memberreturns and enters their code toreopen the locker. If a member forgetstheir code, employees can open thelocker using a ‘technician code’. Thisprocess is far easier as the lockerdoesn’t have to be placed ‘out ofaction’ while you wait for new keys tobe cut.

There are three electronic lockerlocks to choose from in the KitLockrange: the compact KL1000, the tough

KL1200 and the new versatile KL1500. Each product comes with an IP rat-

ing, making it suitable for use indamp environments.

For more information on how to go key-less, watch the Introduction to KitLock

video at www.codelocks.co.uk/news/wel-come-to-kitlock.html

Secure changing room lockerswith KitLock digital locks

CORE Fitness LLC, worldwide mar-keter of StairMaster and Schwinnindoor cycling products, has addedNautilus commercial fitness productsto its portfolio.

Invented by Arthur Jones, Nautilusrevolutionised the fitness marketplacewith their unique cam designs forselectorised strength equipment.

Today, Nautilus equipment trains fit-ness enthusiasts around the world.

Vice president of sales and market-ing at Core Fitness LLC Merrill

Richmond said: “Nautilus’ history ofinnovation, quality and education islegendary. We’re very excited to offerNautilus commercial equipmentalong with our other breed brands;StairMaster and Schwinn Fitness.

“Nautilus, StairMaster and Schwinnindoor cycling products and theiraligned education and training princi-ples provide club operators authenticfitness brands and products thatdeliver real results for members withevery workout.”

Core Fitness adds Nautilusto its portfolio of products

Scotland’s first sport, fitness and nutrition exhibition is right around the corner. Aimed atanyone looking to better their knowledge of training and nutrition, there will be over 20seminars over the weekend from the biggest names from across the globe, such as LayneNorton, Ben Coomber and Jamie Alderton. There will also be personal trainer specific semi-nars based on increasing clients’ numbers and improving your social media and websitepresence to attract more clients. Tickets are available at www.sfnexpo.co.uk/tickets

MINDBODY has signed AlisonSweeney, host of NBC’s The BiggestLoser, to endorse its wellness bookingapp, MINDBODY Connect.

The app enables users to find, book,pay, review and share any beauty orwellness service within the MIND-BODY network, all through one login.

It streamlines personal wellnessactivities while making it easier forusers to discover all available services

in their geographical areas.Co-founder and CEO Rick

Stollmeyer said: “Alison has commit-ted her career to helping millions ofpeople to adopt healthier, happierlifestyles, and we are thrilled that sheis now encouraging them with MIND-BODY Connect.

“Her personal story and inspiringexample make her the perfectspokesperson for our app.”

Alison to endorse wellness app

49 28/7/14 11:30 Page 1

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