workplace creativity what does it mean for tafe teachers ? dennis macnamara powerhouse august 2006
TRANSCRIPT
Workplace CreativityWhat does it mean for TAFE teachers?
Dennis Macnamara
Powerhouse
August 2006
“70% of Australians now produce something you cannot
drop on your foot”
dale spender 2005
Summary
• Living and learning in a digital era• Creative economy• IP licensing and management• Training materials marketplace• Where to for TAFE teachers?
The $100 Million opportunity for Australian vocational
education and training
“IP is the asset of any ‘new economy’ and protecting and managing your IP is often the difference between your enterprise’s success
or failure.“
Introduction, IP Toolbox: using intellectual property in your business, IP Australia, 2001
Unlocking the value of IP
Can you find the chairs?
Can you find the people?
Can you find the IP?
Operating in a digital world
• Info is everywhere, Blogs and Wikis
• IP management issues in a digital environment
• Digital “outing”
• Cut and Paste rules
IP now topical due to converging events
IP
iTunes explosion
Free Trade Agreementwww.dfat.gov.au
A-G’s Digital Agenda Review, 2004
Google Print
DRMOU books freeonline
MITOPENCOURSEWARE2000+ courses available
Creative Commons
Adelphi Charteron creativity,
innovation and intellectual
property
Digital impacts
Media• One to many > many to many The audience in the driver’s seatLearning• One to many > many to many The learner in the driver’s seat
Adapted from Jenny Ferber ABC March 2006
James Wilson
Adelphi Charterwww.aesharenet.com.au/adelphi
• Creativity
• Innovation
• Intellectual Property
intrinsically linked
Advantages of a licensing approach• Permission to copy and maybe to enhance
• More flexibility in how you use other people’s resources
• Don’t develop from scratch
• Save time and money
• Collaboration
• Get out to students faster
• Providing a diverse learning experience for your students
• The sector as a whole benefits through greater efficiency and better products
License to Use
Leveraging training IP
Aspire to• decide business plan/course
program
• Identify required learning resources
• License in resources from outside
• Adapt for and with students
• Record all IP information for developed or licensed materials
• Share resources with others
Get away from• develop learning resources
for current programs
• Deliver to students
• Review resources once produced
• Investigate who owns the IP/Copyright
• Work out what can be done with the materials in terms of provision to others
Why is learning IP critical
• Education becoming aware of Open Source
• Similar dynamics exist
• Sharing, trading, reusing and remixing add value
• Need a quorum of players to succeed
Final Thought
IP is everyone's business,
but for learning practitioners
it is ‘the’ business
Is TAFENSW truly flexible???
Do admin systems support e –learning??
What do your students need to know about IP in a creative
workplace??
What models of learning will work in a digital age?
IP Policy or IP Strategic Plan?