workshop - convert event guests into paying members with wild apricot
TRANSCRIPT
Instructor Farhad Chikhliwala
Thursday, Oct 15, 2015
3:00 – 4:00 PM (ET)
Build. Connect. Grow. Membership & more.
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@wildapricot
Terry IbeleApricot-in-training
Digital Coordinator
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US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
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We are recording this webinar
Yes! We will be sharing the recording of this webinar with you in a follow up email.
US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
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Our Workshop Presenter
Farhad Chikhliwala Marketing Project Manager
“How can I help you increase your membership?”
● Since joining Wild Apricot in early 2015, he’s been integral to many initiatives including our blog, podcasts, and expert webinars.
US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
@wildapricot #webinarchat
Poll
Do you follow up with Guests after events?
US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
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Why do Events matter?
● Events are usually a USP (Unique Selling Point)● Just holding a fun event is not enough● Think of your events as strategic growth opportunities.
US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
@wildapricot #webinarchat
Strategy of Converting Guests to Members
Hold an AMAZING event!
Separate Members & Guests through the
signup form
Identify Guests after your event and
convince them to join!
Publicise your event &attract new guests
US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
@wildapricot #webinarchat
How to...
● Use Wild Apricot features to automatically add guests into your database
● Write post-event follow-up emails
● Search for Guests and send them the emails
What We’ll be Covering Today
US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
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Part 1: Pre-event● Change the settings in the event module● Write follow-up emails
Q&A period
Part 2: Post-event● Search for Guests in your database● Send them emails
2 Parts of the Workshop
US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
@wildapricot #webinarchat
Let’s Get Started!
US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
@wildapricot #webinarchat
Workshop Summary
Guests are non-members who register for events
Guests are ideal candidates to become paying members
When creating an event, change event settings to add guests into your database
Write two emails:
a. Thank-you email
b. Pitch email
After the event, find guests in your database
Send out the two emails to guests US Call in #: +1 (312) 878-0511CANADA Call in #: +1 (647) 497-9429Access Code: 174-924-524
@wildapricot #webinarchat
Questions!
Step-by-step instructions in the mini-course
Join a live demo with Wild Apricot!
In this demo, you will learn how to: ● add and/or import contacts to your membership
database ● create and modify membership levels, fees and
renewal policies ● manage events using the events module● compose and send out email blasts to different
member groups ● manage your finances ● ...plus get all your questions answered on the spot.
A Live Demo with Alain LoTech Support
Register here: wildapricot.com/wild-apricot-demo-registration
Build. Connect. Grow. Membership & more.
Thank you for participating in our workshop!
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