Xavier Corman | Martin van Wunnik 1 07/02/2012 Xavier Corman | Martin van Wunnik 1 17/04/2012

Finance for Startups workshop

Translating your business model into figures

What are the key parts of your financial plan?

What is the logic behind it?

Martin van Wunnik

Xavier Corman

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Sponsors

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Financial Plan

• Financial Plan– Why?

– How?

– What (results) ?

• Individual Q&A

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Who are we ?

Martin van Wunnik

Xavier Corman

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This presentation is available for free:

http://www.slideshare.net/xaviercorman

http://www.slideshare.net/FinanceCoach24

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Why a Financial Plan ?

If you don't think about the future,

you cannot have one. John Golsworthy

where you want to go

how you are supposed to get there

You need to know

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http://www.monstarterkit.be/bzplan.cfm

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Financial Plan

Content

– Assumptions

– Profit & Loss

– Balance Sheet / Investment

– Cash-Flow -> Cash needed

– Valuation of the project

– Profitability / return of the project

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Financial Plan in 10 min

• Don’t waste your time in developing a huge

financial plan before to be sure that your

project is viable !

• In many case, in less than 10 minutes, you can

see if your idea worst something.

• How to make a very quick financial plan ?

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Financial Plan in 10 min /questions

What are your revenues ?

What are your costs ?

What are your investments ?

How many persons for your project ?

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Accounting: notions

• Balance Sheet – Bilan – Balans

• Profit & Loss – Compte de résultat – Winst-en Verliesrekening

• Cash-flow – Trésorerie – Schatkist

• Financial Plan – Plan financier – Financieel Plan

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Accounting: Balance Sheet

Non Current Assets

(Actifs Immobilisés/

Vast Activa)

Equity + Reserves

(Capital/Kapitaal)

LT Debts

ST Debts

Current Assets

(Actifs circulants/

Vlottend Activa)

ACTIVE PASSIVE

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Accounting: Profit & Loss (P&L)

Revenues (Sales…)

COGS (Cost of Sales)

General Expenditures

Personnel Costs

Depreciation

Financial cost

Profit

Taxes

EB

IT

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Financial Plan / Profit & Loss

Revenues (Sales…)

COGS (Cost of Sales)

General Expenditures

Personnel Costs

Depreciation

Financial cost

Profit

COSTS

CASH-FLOW IF NEGATIVE

CASH

DRAIN

CASH

DRAIN

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Financial Plan / Prerequisites &

Assumptions

• Financial plan for 3 to 5 years

• Monthly or Quarterly base

• Excel or Calc is your friend

• Start by listing your main assumptions

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Tips for assumptions

• Office: 10-25 m²/person

• EUR 100/m²/year + 15 % for maintenance

[ or COWORKING !]

• Insurances: 1 -3 % of revenues

• Marketing: define a % of revenues + starting

investment

• Don’t forget lawyers, accountant, social

secretary, office supplies…

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• Car leasing : 300 – 800 EUR per month

• Salary : Gross monthly x 19,2 = Yearly cost

• Revenues: worst-case & best-case

– First 3 to 6 months: 0 EUR

– Maximum ‘billable’ hours per day

(one-off events, holidays, prospecting, etc...)

• Own salary : “0 EUR” / Realistic

� different ‘hats’

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Financial Plan / Investments

List all your scheduled investments

YEAR 1

YEAR 2

YEAR 4

YEAR 3

YEAR 5

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Required Cash-Flow

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Questions & Answers

Free download:

http://www.slideshare.net/XavierCorman

http://www.slideshare.net/FinanceCoach24