workshop for tu delft facebook page owners
DESCRIPTION
We (Marion van Putten & Karlijn de Wit) believe in the power of social media en the power of sharing knowledge, we organized a workshop for TU Delft Facebook managers. For an overview of the TU Delft fanpages, go to: https://www.facebook.com/TUDelft/app_499274146756653TRANSCRIPT
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1Challenge the future
Workshop for facebook page owners
Marion van Putten & Karlijn de Wit
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2Challenge the future
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3Challenge the future
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4Challenge the future
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5Challenge the future
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6Challenge the future
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7Challenge the future
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8Challenge the future
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9Challenge the future
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10Challenge the future
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11Challenge the future
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12Challenge the future
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13Challenge the future
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14Challenge the future
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15Challenge the future
Your facebook pages
• Have you set a goal?• Have you set your target audience?• Do you have a content strategy?
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16Challenge the future
How to attract fans to your Page
• Via your website
• Email sign
• Contests • Mind the rules• Keep the price relevant
• Good and relevant content!
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17Challenge the future
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18Challenge the future
Pay attention to your Page
• Cover photo• Inspire• Mind the rules
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19Challenge the future
Pay attention to your Page
• Cover photo• Inspire• Mind the rules
![Page 20: Workshop for tu delft facebook page owners](https://reader036.vdocument.in/reader036/viewer/2022062418/5554dab7b4c9051b6e8b4fdc/html5/thumbnails/20.jpg)
20Challenge the future
Pay attention to your Page
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21Challenge the future
Pay attention to your Page
• Make sure your contact info is right
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22Challenge the future
Nice, but…
• “Less than one percent of your fans ever go back to your facebook page”
• “85% of all page interaction is in your fans own newsfeed”
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23Challenge the future
It’s all about interaction!
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24Challenge the future
How to get into that newsfeed?
• It’s not about the number of fans
• It’s the interaction that counts!
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25Challenge the future
How to get into that newsfeed?
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26Challenge the future
Edgerank
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27Challenge the future
Edgerank
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28Challenge the future
Edgerank
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29Challenge the future
Edgerank
• Facebook is not twitter• Facebook is no RSS feed
• Consequece Edgerank: Make sure you post your content at the right time and make sure it generates interaction. Else less and less fans will see your satus updates.
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30Challenge the future
Content is King
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31Challenge the future
Tips & Tricks
• Post outside office hours• Scheduling tool
• Keep it short (interaction decreases after 240 characters)• Tone of voice• Daily (but not too pushy)• Photo’s, photo’s, photo’s• Video’s• Ask (relevant) questions• Fill in the blanks• Celebrate!
• Language?• Workflow?
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32Challenge the future
What works for TU Delft Library
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33Challenge the future
What works for TU Delft Library
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34Challenge the future
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35Challenge the future
What works for TU Delft
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36Challenge the future
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37Challenge the future
How can we all work together?
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38Challenge the future
Social media cafe