workshop ideation

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Workshop Ideation for minor Entrepreneurship @ University of Groningen

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Page 1: Workshop Ideation

Workshop  Idea-on  

Page 2: Workshop Ideation

Agenda  

•  09:00  –  Coffee  and  tea  •  09:15  –  Introduc4on  •  09:30  –  What  is  idea4on?  •  10:00  –  Go  to  work!  •  11:00  –  Coffee  and  tea  •  11:15  –  Pitches  •  11.45  –  Next  steps….  

Page 3: Workshop Ideation

Workshop  objec-ve:  Idea  to  Value  Proposi-on  

Page 4: Workshop Ideation

Star-ng  a  business,  which  direc-on?  

Blue  Ocean  Strategy  (Kim  and  Mauborgne,  2005  )  

Page 5: Workshop Ideation

Red  ocean:  an  exis-ng  product-­‐market  

1.  An  exis4ng  product-­‐market  looks  interes4ng  2.  Market  analysis  is  conducted  3.  Compe44ve  advantage  is  defined  4.  Business  plan  is  developed  5.  Resources  are  acquired  6.  Business  starts    Goal:  Have  a  business  that  is  be\er  or  cheaper  than  your  compe4tors!  

Page 6: Workshop Ideation

Blue  ocean:  a  new  product-­‐market  

1.  There  is  a  problem  that  can  be  solved  2.  The  problem-­‐solu4on  is  “ideated”  3.  The  idea  is  transformed  into  a  value  proposi4on  4.  The  value  proposi4on  is  tested,  improved  or  rejected  5.  Business  starts    Goal:  Have  an  unique  value  proposi4on  that  is  new  to  the  market!  

Page 7: Workshop Ideation

How  to  grow  new  ideas?  

Page 8: Workshop Ideation

A  popular  method:  Design  Thinking  

Page 9: Workshop Ideation

A  popular  method:  Design  Thinking  

Page 10: Workshop Ideation

A  popular  method:  Design  Thinking  

Con-nuous  feedback  loop!!!  

Page 11: Workshop Ideation

Some  relevant  (popular)  literature  

Page 12: Workshop Ideation

An  idea-on  example  from  Launch  Cafe  

Page 13: Workshop Ideation

Today:  a  poten-al  mul--­‐million  business    

Page 14: Workshop Ideation

Today:  a  poten-al  mul--­‐million  business    

Page 15: Workshop Ideation

Idea  to  Value  Proposi-on  

Why  should  somebody  pay  for  your  idea?    Explain  •  What  is  your  product/service?  •  Who  is  your  customer?  •  How  are  you  gedng  paid?  

Page 16: Workshop Ideation

Business  Model  Canvas  

Page 17: Workshop Ideation

Business  Model  Canvas:  Value  Proposi-on  

Page 18: Workshop Ideation

How  do  ideas  arise?  

•  Problem-­‐solu4on:  Find  a  problem  and  solve  it.  

•  Deriva4ve:  Change  something  that  already  exists.  

•  Symbio4c:  Combine  mul4ple  ideas  into  a  new  one.  

Page 19: Workshop Ideation

The  Piano  Stairs  

Page 20: Workshop Ideation

How  do  ideas  arise?  

•  Problem-­‐solu4on:  Find  a  problem  and  solve  it.  

•  Deriva4ve:  Change  something  that  already  exists.  

•  Symbio4c:  Combine  mul4ple  ideas  into  a  new  one.  

Page 21: Workshop Ideation

The  workshop  task  

•  Step  1:  Iden4fy  –  A  (social)  problem  –  An  emerging  (technological)  development  

•  Step  2:  Take  an  exis4ng  product/service  

•  Step  3:  Combine  both  elements  into  a  new  idea  (use  the  blue  ocean  approach)  

Page 22: Workshop Ideation

Kick  start  

-­‐  Rising  cost  of  healthcare  +  Toilet    -­‐  Delays  in  Public  Transport  +  Smartphone  

-­‐  Wireless  devices  +  Marbles  

-­‐  Crowdsourcing  +  Retail  store  

-­‐  Gamifica4on  +  Fitness  Center  

Page 23: Workshop Ideation

Wear  a  thinking  hat  (de  Bono,  1985)  

Page 24: Workshop Ideation

Ac-on!  

•  Form  groups  of  max.  4  students  •  Pick  a  Social  problem/emergent  development  +  product/

service  •  Choose  your  “hat”  •  Develop  your  idea  into  a  value  proposi4on  

You  have  60  minutes!!    •  Pitch  this  value  proposi4on    

Page 25: Workshop Ideation

Remember:  Idea  to  Value  Proposi-on  

Why  should  somebody  pay  for  your  idea?    Explain  •  What  is  your  product/service?  •  Who  is  your  customer?  •  How  are  you  gedng  paid?  

Page 26: Workshop Ideation

Idea-on  is  fun!!  

Page 27: Workshop Ideation

Give  me  your  pitch!  

 

Page 28: Workshop Ideation

Tips  for  you!  

•  Ideate  with  different  people  and  wear  different  hats!  

•  An  idea  is  only  worth  pursuing  if  there  is  a  value  proposi4on  

•  From  the  value  proposi4on  you  enter  the  next  phase…