workshop: planning smash hit content. charity content marketing conference, 28 april 2016
TRANSCRIPT
Smash hit content for charities
@jfdimark
On the agenda
Meaningful Content
Defining your story
Researching ideas
Filling your calendar
@JFDIMark
Meaningful content
@JFDIMark
Meaningful content is a prerequisite for success
@JFDIMark
What is meaningful content?
@JFDIMark
Uniquely + Valuable = Meaningful content
@JFDIMark
The process for finding meaningful content ideas:
Research and understand what your audience finds valuable +
Add your own unique perspective and experience to it.
@JFDIMark
@JFDIMark
Defining your narrative
@JFDIMark
Your audience
@JFDIMark
Your mission
@JFDIMark
@JFDIMark
Your content marketing narrative
@JFDIMark
@JFDIMark
Finding content home runs
@JFDIMark
SEO Research
@JFDIMark
Keywordtool.ioAnswerthepublic.com
Keyword plannerGoogle Trends
Webmaster toolsSite: search Forums
@JFDIMark
Social Research
@JFDIMark
BuzzSumoScreaming Frog + SharedCount
TweetReach
@JFDIMark
Filling your calendar
@JFDIMark
@JFDIMark
@JFDIMark
SEO/Social Keyword /
Original
Title Format CTA
Questions?
@JFDIMark @EventbriteUK
Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk
Conference28 April 2016
London#CharityContent
Charity content
marketing
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