workshop “product placement and monetization with payment brands” business case: just a game...
TRANSCRIPT
Workshop “Product Placement and
Monetization with Payment Brands”Business Case:
Just A Game GmbH and paysafecard“War 2 Glory“
Product Placement &Monetization with Payment Brands
Just A Game GmbHA publisher of Online Games, based in Berlin, Germany.
Victor Bacre Director of Business Development and Payments
paysafecard.com Wertkarten AGProvider of prepaid payment solutions, based in Vienna, Austria.
Patrick PreisslHead of Cooperation Marketing
Product Placement &Monetization with Payment Brands
An online-based browser MMO real time strategy game set during World War II.
Available in several languages
We have the standard payment options available
paysafecard is one of our top payment options
Product Placement &Monetization with Payment Brands
Brainstorming
What can we do? Time VS Resources available
What can our developers modify?
First Ideas: In-game items part of the gameplay
Partners who could be interested and we had good relationship with
Invested time VS Return of Investment
Product Placement &Monetization with Payment Brands
Approching paysafecard
We had worked with paysafecard previously with Newsletters and otherpromotions
They were interested, but wanted to know about the reach and how it would look like
Product Placement &Monetization with Payment Brands
Concept
Areas in the game that players can plunder, get special items, and get rewards for the top 20 who accumulate the most items.
Proposal
Small buildings with the paysafecard brand (Brand positioning ingame) A paysafecard virtual card (a virtual item in-game) Communications in the game-chat Rewards in the form of paysafecard PINS
Product Placement &Monetization with Payment Brands
Approval from paysafecard
We agreed on terms, dates and timings, as well on advertising from their side about the promotion
They provided the logos and approved our designs
We agreed to create banners and in-game announcements
Product Placement &Monetization with Payment Brands
Advertising the promotion before the event
Both sides promoted the event and explained it to the users
Forums
Welcome page
paysafecardnewsletter & facebook posting 400.000 subscribers 300.000 facebook fans
Product Placement &Monetization with Payment Brands
The day arrived
Product Placement &Monetization with Payment Brands
Stats of the promotion It ran for a week In War2 Glory France, Germany,Italy, Spanish and English
Product Placement &Monetization with Payment Brands
Results and interesting numbers
30 % increase of revenue with paysafecard for May
The user with the higher amount of collected cards was 1455, of an average of 32 per user.
We divided the PINs to the users as follows
5 x top value EUR5 x lower value EUR5 x lower value EUR
35 x lower value EUR100 x lowest EUR