workshop social media #da12social this workshop explores the use and potential of social media. it...

Workshop Social Media #da12social This workshop explores the use and potential of social media. It will identify areas where common EU action on social media would benefit employability, jobs and growth. It will address the three perspectives of the social media economy: businesses, web entrepreneurship with job creation potential and public sector.Results from online exchanges and activities Proposing a unified social media expertise (Social Media Strategy) foundation for European businesses and public sectorSimplify how mid-market companies and public sector can get started with social mediaPresent Social Media Awareness Initiative leveraging industry partnerships to reach out to the European mid market companies and the public sectorDevelop a Social Business Competition solution to stimulate more quality customer engagement (mid market / public sector)Empower startups to leverage social media introducing their innovations to all Europe as a single marketRecommend an application platform collaboration policyDevelop an European Social Media Software Directory Develop a Social Business Competition solution to stimulate more quality customer engagement (mid market / public sector)Cooperation between App developers and EU Institutions On DAA platform: 167 members, 67 discussions, 330 comments (status 06/20/12) 180 member (status 6/24/12) 3 months online collaboration, over 1,900 contributors,Many SM platforms, trending 06/21/2012 #da12social UK & Germany on 6/21

http://daa.ec.europa.eu/group/5/content



http://xeeme.com/da12social

Key points from the discussionThe overarching objective is to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market and enable public sector/e-government to social media strategies to foster the active engagement of citizens and have an impact on growth and jobs Education Share best practice – user cases what works what doesn’t, industry and market specific and for government with citizens.Show excluded citizens the benefits of e-engagement and encourages access (eg: Telecentres etc.)Certification of Social Media consultants across EUAdvantage for SME and government – Challenge – Awareness, distribution channelsRisk-and-Reward information, collect the data and disseminate. Kick startSocial Media ‘in a box’ startup kit Challenge, - resources, awareness, cost interest, what to include Access to advice, consulting and tools

Competitive advantageCollaboration – Challenge - Awareness of who? And how?Promote networks of consultantsEncourage Peer to peer sharingEU Social Media directory of players and toolsAccess to capital, VC funding for application developers.Sales and distribution networks pan EU exploitation - Chamber of commerce (and wider) etc.Support from large firms for their SME partners. Encouraged by EU.Changing attitudes of government, all levels to engage online with citizens.Content – free use of government data within regulatory frameworks.Releasing government information at all levels.Government culture change to release data, particularly at local level.Access to eHealth Fast access to secure information (digital certification) made easyOnline engagement reducing energy consumption needed real world follow up to drive our change which generated economic activity and job growth.Opportunities for growth and business revenue through social mediaUse of social media in public sector for better services, to enhance interaction with the business community and engage with citizens/citizens networks;Explore the so-called “apps economy” as leading job creator into the futureCommunicate with citizens and business communities in the places they already are;Use social media to consult and engage;Development of eGovernment Use social media to be more transparent and accountable;Understand that government/public administration cannot do everything alone, or in isolation

Actions and commitments agreed, future steps Continue the discussion – keep the discussion open for next steps Additional commentsSM is not marketing its creating new business and engagement modelsHelp SME’s and government to recognize the opportunities and challenges this poses at senior exec level and gov employes as a strategic issue.

Annexes Link to workshop description http://ec.europa.eu/information_society/events/cf/daa2012/item-display.cfm?id=8279 Link to workshop presentations The State of Social Media – Axel Schultze - Social Media AcademyReporting of the online activities - Jamal Shahin(n/a) Hanns Köhler-Krüner – Gartner (n/a) Jan Krans - Atos,(n/a) Aaron Martin – JRCAna Aguilar - Deloitte,(n/a) Erika Mann – Facebook,(n/a) Sebastian Muriel - Tuenti,Ian Clifford (Telecentre Europe)(n/a) Davied Van Berlo (Civil Servant 2.0 NL) (Please check Server – error message)(n/a) Joan Guanyabens (ICT department for Health, Catalonia)(n/a) Gabriel Rissola (D-O-T Research & Consulting)(n/a) Mandeep Hothi (Young foundation)(n/a) Tom Dowdal (Greenpeace)Sophie Fabricius (CO2 Online DE)(n/a) Diana Voicu (Knowledge Economy Project, Romania), finalist of the eInclusion Award. Link to workshop participants [to be set up by S3]

http://ec.europa.eu/information_society/events/cf/daa2012/item-display.cfm?id=8279

http://ec.europa.eu/information_society/events/cf/daa2012/document.cfm?doc_id=20766







Annexes – Workshops

Headlines from the group "[#da12social]” What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs?

Purpose of this WS – group 1

• Proposing a unified social media expertise foundation for European businesses

Topic 1:

Challenges

How would we most economically promote the program in each country to recruit participants,? How would we identify capable consultant? How could we then help promote those consultants in each country?

Actions recommended and commitments th made

use cases, best practices for business, good examples for business owners, use case platform, business

relevant market knowledge, definition of social media consultant knowledge

Highlighted quotes

• definition of social media consultant knowledge,

• need for awareness of education program,

• network community

Education program for social media strategy consultants

Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs?


• Simplify how mid market companies can get started with social media

Topic :

Challenges

What should a kick start program include where a business between 50 and 500 employees can just order and get started? Think of training, services, products whatever….Consider it a package that should be available for less than 10.000 Euro.

Actions recommended and commitments to made

Communities of best practice, create communication knowledge sharing, get SME known and build trust

help also consumers to find the right business, social media market place, by region,

profile biz, peer to peer support, case studies, expert help, modular places

Highlighted quotes

Social media in a box, kick start program , share benefits, Communities of best practice, knowledge sharing, get SME known and build trust, expert help, modular places

Research has shown that business leaders have a hard time to start in social media. The program should help business expand their market, leading to create new jobs hire additional people.



• Present a Social Media Awareness Imitative leveraging industry partnerships to reach out to the European mid market companies.

Topic :

Challenges

What should such an awareness program include? How could it be rolled out, how could it reach tousands of businesses in each country?


Access to Social Media Ambassadors in companies, education available, help with Chamber of commerce, SME showcases, best practice, SME advisors to other SME

Highlighted quotes

Get sponsors, levering the EU relationships with the big enterprises to support the SME

Business need to be made aware of the opportunity social media holds for them. Assuming we get substantial funding from large industry sponsors like telcos, technology enterprises so we may jointly bring awareness for social media to mid markets.



• Develop a Social Business Competition solution to stimulate more quality customer engagement

Topic :

Challenges:

What data should be shown? Who should be able to rank and what should be ranked and rated? How could it be introduced?


Customer quality metrics, bench market, believable data, instant info, link from static to dynamic data, developing customer trust, success stories. Culture issues

Highlighted quotes

Encouragement,

We may create a public business competition application, acting like a score board, allowing to rate and rank companies who are engaging in the social media. The intention is to have businesses compete based on social engagement with their market and grow their reputation – stimulating more engagement in the social web.


Purpose of this WS – group5

• Empower startups to leverage social media introducing their innovations to all Europe as a single market

Challenges

We may want to help European entrepreneurs to leverage social media to create awareness for their innovations across Europe right from the beginning, similar to the advantage US entrepreneurs have by addressing a large single market. We may provide the core information as self paced education program.

What should such a program indluce? How should it be made known to entrepreneurs? Who may help to promote the program? Think of using social media to collect feature requests or for instance leveraging chambers of commerce to help make it known

.Actions recommended and commitments to made

Way how to access to find SME and experts, issue also lack of infrastructure, get help by chamber of commerce, social media plattform for new entry-SME, access to business cross Europe, access to VCS cross Europe, partnership with large Telcos, getting their support

Highlighted quotes

Access to biz cross Europe, access to VCS cross Europe, partnership with Telcos



• Stimulate mid market companies to grow their business by increasing export, leveraging social media as a low cost go-to-marketing method into a easily accessible single digital market

Challenges

Too many mid market companies in Europe are still focused on their very local market and miss opportunities to grow as they feel not capable to make themselves known all over Europe. Social media however could help them grow in a very affordable way.

How could we help small/medium biz to apply social media to expand and grow and eventually create new jobs/ What could those biz motivate to participate in such a booster program? How could it be introduced? What should be included?


Sucess stories, SME access to education, virtual communities, industry cluster – using existing cluster, connect customer with buisiness, develop ambassadors from biz.

Highlighted quotes

Education, ambassadors, industry cluster, help biz to connect with customers



• Recommend an application platform collaboration policy

Challenges

What should such a policy include to prtect apps developer? What should it cover to protect platform owner? How should it be enforced?


Provide topics the policy should cover, simplyfication of patents, standarisation, usage of data for SME, release local data, connection with local authorities, case study collection, goverment understanding of ME Social Media EU,

Highlighted quotes

Patent simplification, local data release, connection with local authorities

Data release, patent, education ,



• Develop an European Social Media Software Directory

• We may leverage a currently global Social Media Directory and provide a subset listing only European Social Media Software and Application developer to increase the visibility of European Software offerings.

Challenges

What information should be available? Should we allow everybody to register their own software? What is important to be considered?


No development of new directory app needed, usage of existing app – small cost solution – like Delius or Pinterest. Opportunity for developer to engage local and cross countries. Provide gap analyze

Highlighted quotes

Find an existing app – low cost, and offer to engage across countries,



• Cooperation between App developers and EU Institutions

Challenges

The EU institutions need to work for citizen anytiime, anywhere and on any device. By making important services accessible from your phone and sharing institutions data with entrepreneurs, the EU may support businesses to grow faster and succeed in the long run. This action would connect top innovators with the institutions in order to develop significant productivity apps that support the interest of EU citizens, generate growth and create new jobs.

What kind of applications would be relevant to EU institutions? What type of data would be interessted to be made public for citizens and businesses, in order to generate growth and jobs? How to attract app developers into the program?


Apps that get the info about people, their problems and needs – - identification of one of the main needs, - unemployment, open standard format, unified, - app for unemployment, 2 way app – for seekers and job offerer – punctation/validation with a kind of recommendation if company is good to work for / plus minus – levels of job available by countries, regional, local or cross continents

Highlighted quotes

Open standard, 2 way app, validation

Afternoon sessionpublic sector uses of social media

Transforming Government FOR the people into Government WITH the people thanks to social media“

Greenpeace Social media disaster management, how get people engaged, make it easy for your ecosystem

engage

Co2 – make it very personal – provide application, lack of individual knowledge – online app – change behavior –

Mandeep - social media won't make Public sector more responsive unless its culture changes

Gabriel make public officials more accountable, adopting social media, engaging with people

Topic 1

eGovernment

Actions recommended and commitments made

Ian skillage – evaluation how people will be

David network government – inside and outside orgs

Joan – health care barrier – barriers to control own data, make it easy to have secure and access

Government culture, - make it easy to access

Longterm digital information – who owns Security and culture

Multi Presence Engagement Level

Awareness in the Social World

Multi Presence Engagement Level

Purpose driven awareness campaign by > 300 volunteers/ highly connected people from Europe

#da12social

• Online activities by social media volunteers since beginning of May 2012

• Multi Presence Engagement Level

• Online collaboration across Europe with more than > 300 extraordinary volunteers helping creating awareness

• #da12social trending on Twitter 6/21

Social web activities hashtag #DA12social

Polls in the Social World

Blog Posts #da12social

Facebook activities

DAA Platform

workshop social media #da12social this workshop explores the use and potential of social media. it...

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workshop social media

potential of social

social media economy

social media strategies

public sectoregovernment

government challenge

eu advantage

government information