1. Greek Patients & Doctors What do they do on the Net?Kathi ApostolidisBreast Cancer & Patient Rights AdvocateVolunteer Sector Consultant & Health Commentator

2. Social Mediain healthcare is not a fad.It has real value

3. Web2.0 & Social MediaInexpensive Immediate Personal Ubiquituous=Mobile

4. Whats theChange agent? The Internet800m. Users by 3 rd Q.2011

5. Internet penetration in Greece YEAR 2012 2010 46.2% 2008 2006 33,5% 2004 2002 YEAR 2000 1998 9,1% 1996 1994 1 2 3Approximately 5.1million internet users in 2011

6. Facebookpenetration-1st Trimester 2012

7. Greek Internet User Younger men & women of 16-44 years High/medium socio-economic status Resident in urban/semi urban regions Often smart phone owner

8. Online Survey Internet for health/healthcare 1.050 participants 3rd Quarter 2011 2/10 frequently use internet for health/healhcare purposes 50% only some times 3/10 never

9. What do Greeks search for in health/healthcare online? 69% search for healthcare information 43% search for specialist doctors & hospitals 35% participate in blogs/forums 25% purchase online healthcare products & services

10. What patients search for on the internet? Learn about symptoms & disease Find an expert doctor Find a safe hospital Connect with other patients Share their experience Understand therapy options

11. How Greek Doctors use the internet? 60% search medical information 48% search data for research work 36% exchange views with peers in medical sites, platforms, blogs 27% search for a doctor or hospital in their specialty 26% purchase online products & services for their practice

12. What patients think of online doctors? Still few trust online doctors Mutual scepticism Reach out to peer patients

13. Thank you for your attentionKathiApostolidis-Breast Cancer& Patient Rights Advocate Volunteer Sector Consultant & Health Commentator @kgapo, #opnhealth thwww.facebook.com/kathiapostolidis www.facebook.com/#opnhealth http://www.linkedin.com/in/kathiapostolidis CREDITS: Art Work from Regina Hollidays Medical Advocacy Blog A place where art, medicine, social media and pop-culture collide and create a patient voice in health information technology.