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The Choice for Leaders in Digital World Around EPiServer – Add-Ons Peter Yeung Director of Business Development Jacob Khan Solution Architect

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Page 1: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

The Choice for Leaders in Digital

World Around EPiServer – Add-Ons

Peter Yeung Director of Business Development

Jacob Khan Solution Architect

Page 2: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

Before We Start…. An Exercise!

•  Email / Marketing Automation

•  Testing & Optimization •  Digital Asset

Management •  Analytics (marketing) •  Analytics (Web & Mobile) •  BI / Reporting •  Mobile Marketing •  Social Media Marketing •  Search & Social Ads •  Display Advertising •  Video Ads & Marketing •  Communities & Reviews •  Events & Webinars •  Call Centers •  Customer Experince /

VoC •  Loyalty & Gamification

•  DAM / MAM •  PIM •  Marketing Automation •  Analytics •  Optimization •  Merchandizing •  Paid Media/ Content •  Translations •  Personalization •  Tax / Payment •  ESB / Integration

•  Personaliza+on  •  SEO  •  Content  Marke+ng  •  Sales  Enablement  •  Marke+ng  Data  •  Channel  /  Local  Marke+ng  •  Marke+ng  Resource  

Management  •  Tag  Management  •  Cloud  /  Integra+on  /  API  •  Data  Management  •  Database/Big  Data  •  Mobile  App  Dev  •  Web  Dev  •  Marke+ng  Environment  •  User  Management  •  Dashboards  

Page 3: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Agenda

1. Overview 2. Add-Ons Today,

Tomorrow and Roadmap

3.  The Add-On process

Page 4: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

Delivery  Model  

EPiServer Software

EPiServer Add-ons

Web Operations

Sites

On-­‐premise  solu+on  Scales  by  sites/servers  

Managed  service  Scales  by  sites/servers  Recurring  monthly   Training / Expert

Services / Support

Page 5: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

EPiServer Software

EPiServer Add-ons

Web Operations

Sites

Training / Expert Services / Support

Roadmap to deliver and measure experiences

The Landscape

Page 6: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Why use Add-Ons in the first place?

Consistent  message  and  experience  

Gathering  Behavior,  Data,  Informa9on  at  Every  Single  Touchpoint  

   the  CORE  &  BACKBONE    

Product  /  Catalog   Content   Profile  

Page 7: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

What and Why •  WHAT?

–  is an ecosystem? How all CHANNELS, digital, online, offline work together relative to YOUR customer journey

–  is different about EPiServer? •  WHY?

–  Do I need one? Speed to Market, Risk Reduction, and Mutual Growth.

•  “What does your digital marketing strategy look like? –  Do I need one (part deux)?: Customer is probably living in

silos •  “How is your marketing/merchandizing/org structured? How is a

message delivered?”

Page 8: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

FTW = Develop the story TOGETHER

Page 9: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

web   mobile  

EPiServer  PlaKorm  

In the beginning…

Page 10: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

web   mobile   social   email  

CRM  

Enterprise  Applica+ons  

Internal  Content  

External  Content  

app  

EPiServer  PlaKorm  

Social  Reach  

EPiServer  Mail  

CRM  Connector  

SharePoint  Connector  

analy+cs  

Language  Manager  

Google  Analy+cs  

Publish  Office  

As you grow & extend

LiveMonitor  Content  

Collaborate  

Page 11: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

web   mobile   social   email  

CRM  

Enterprise  Applica+ons  

Internal  Content  

External  Content  

app  

EPiServer  PlaKorm  

Social  Reach  

EPiServer  Mail  

CRM  Connector  

SharePoint  Connector  

analy+cs  

op+miza+on  

merchandizing  

paid  media  /  content  

transla+ons   PIM  DAM  /  MAM  

marke+ng  automa+on  

enterprise  service  bus  omni-­‐channel  

customer  service  

tax  /  payment  Language  Manager  

Google  Analy+cs  

Publish  Office  

Think about the future

LiveMonitor  Content  

Collaborate  

Page 12: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

web   mobile   social   email  

CRM  

Enterprise  Applica+ons  

Internal  Content  

External  Content  

app  

EPiServer  PlaKorm  

Social  Reach  

EPiServer  Mail  

CRM  Connector  

SharePoint  Connector  

analy+cs  

op+miza+on  

merchandizing  

paid  media  /  content  

transla+ons   PIM  DAM  /  MAM  

marke+ng  automa+on  

enterprise  service  bus  omni-­‐channel  customer  service  

tax  /  payment  

Language  Manager  

Google  Analy+cs  

Publish  Office  

Extend & Grow Today

LiveMonitor  Content  

Collaborate  

Page 13: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

web   mobile   social   email  

CRM  

Enterprise  Applica+ons  

Internal  Content  

External  Content  

app  

EPiServer  PlaKorm  

Social  Reach  

EPiServer  Mail  

CRM  Connector  

SharePoint  Connector  

analy+cs  

op+miza+on  

merchandizing  

paid  media  /  content  

transla+ons   PIM  DAM  /  MAM  

marke+ng  automa+on  

enterprise  service  bus  omni-­‐channel  customer  service  

tax  /  payment  

Language  Manager  

Google  Analy+cs  

Publish  Office  

personaliza+on  /  id  

What 2014 Will Bring

LiveMonitor  Content  

Collaborate  

Page 14: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

And the goal....

Page 15: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

And now, Exercise #2…

Built-­‐In,  In-­‐House  Add-­‐On  

• Baseline  requirements  • Good  star+ng  point  • Can  be  extended  for  next  steps  

3rd  Party  Add-­‐Ons  

• Best  of  Breed  • Verified  and  Tested  Integra+ons  • Con+nuous  cycle,  upgrades/  growth  

Integra+on  

• Examples,  Cases  • Great  Integra+on  points  /  APIs  

Low  end  requirements  

Mid-­‐range  requirements  

High  end  requirements  

Media  System  

Page 16: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

The Add-On Process

Iden+fy  Add-­‐On  Partner   Feasibility   Define  the  

Rela+onship  Development  

Review   Launch  Plan   Launch  

every  release  on  either  plaKorm  

Page 17: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Add-On Development Review Criteria

•  UX / UI considerations •  Install / Uninstall •  Basic Functionality Test •  Regression Tested (EPiServer 7+)

Page 18: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Developer   • Open  Source  • Unverified  

Site  Owner  

• One-­‐Click  Install  (NuGet)  

• Targeted  Capabili+es  

Joint  Solu+on  

• Sold  as  EPiServer  Products  

Verified  Solu+on  

• Complex  plaKorms  

• Customiza+on  Possible  

Page 19: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Success through Developer Add-ons

•  Nuget.episerver.com •  http://world.episerver.com/

Documentation/Items/Developers-Guide/EPiServer-Framework/7/Add-Ons/Add-ons

Page 20: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

0  

5  

10  

15  

20  

25  

30  

35  9/1/2011  

10/1/2011  

11/1/2011  

12/1/2011  

1/1/2012  

2/1/2012  

3/1/2012  

4/1/2012  

5/1/2012  

6/1/2012  

7/1/2012  

8/1/2012  

9/1/2012  

10/1/2012  

11/1/2012  

12/1/2012  

1/1/2013  

2/1/2013  

3/1/2013  

4/1/2013  

5/1/2013  

6/1/2013  

7/1/2013  

8/1/2013  

9/1/2013  

10/1/2013  

11/1/2013  

12/1/2013  

1/1/2014  

2/1/2014  

3/1/2014  

4/1/2014  

5/1/2014  

Packages  Published  over  +me  

Page 21: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

0   100   200   300   400   500   600   700   800   900   1000  

Geta.Tags  TechFellow.ScheduledJobOverview  

Geta.DdsAdmin  MakingWaves.EPiImage  for  EPiServer  7  (Legacy)  

ImageResizer.Plugins.EPiServerBlobReader  CacheManager  for  EPiServer  CMS  

Geta.EPi.Extensions  TechFellow.ScheduledJobOverview.Cms75  

CacheManager  PowerSlice  

EPiBootstrapArea  EPiCode.SqlBlobProvider  

DDS  Admin  for  EPiServer  CMS  7  YouTube  Block  

Chief2moro.ImageDataExtensions  Custom  Localiza+on  Provider  

EPiCode.SqlBlob  TechFellow.ScheduledJobOverview.CMS6  

Dic+onary2Find  Blob  Converter  

EPiCode.BlobConverter  

Downloads  2013-­‐2014  minus  EPiServer  

Page 22: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

New EPiServer Add-Ons

Page 23: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

EPiServer Languages

•  Switch language easily

•  Create new language branches easily

•  Automatic translation

•  Language comparison

Available now. Good fit for anyone with multi-language site!

Page 24: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

CriteriaPack

•  Expansion pack for personalization

•  Easily installed as one-click install

•  Includes many efficient criteria to hit the right market segment

Free and available now

Page 25: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Dynamic Forms

•  Multi-step forms •  Use on any page •  Complete design control •  Supports dependent fields •  Xform data compatible Coming soon as Open Source

Page 26: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

All New LIVE MONITOR

“Want to see what’s happening on your site right now?” •  HTML5 Based •  New Design •  More info •  Extendable •  REAL TIME!

Page 27: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics
Page 28: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

All New EDITOR COLLABORATION

“Enable your content creators to collaborate real-time on specific content and get notified when they need to interact” •  Real-time Activity Feed •  Supports commenting, actions •  Notifications by email

Page 29: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics
Page 30: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Also on their way

•  Just about done… –  Optimizely integration (A/B Test &

Optimization) –  Sharepoint integration (DAM)

•  Coming Soon! –  Yammer integration (Collaboration) –  Demandbase integration (Personalization)

Page 31: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

Joint   Site  Owner  

Verified   Developer  

Found  on  Add-­‐On  Store  2014  •  CRM  Connector  •  SharePoint  Connector  •  Social  Reach  •  Google  Analy+cs  •  Publish  from  Office  •  Language  Manager  •  Spell  Checker  •  Visitor  Groups  Criteria  Pack  •  Self-­‐Op+mizing  Blocks  •  Criteria  Packs  •  Dynamic  Forms  •  Mobile  Pack  •  Live  Monitor  •  Content  Collabora+on  

Finding EPiServer Add-Ons

EPiServer  Add-­‐Ons  

Page 32: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Make the Add-On Store Yours!

Page 33: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Proof in Process, Numbers & Feedback

Process  • Tested  and  Verified  • Regression  Tested  • Update  Tested  • Dedicated  EPiServer    Add-­‐On  dev  team  

• Solu+on  vs.  Feature  

Numbers  • 28,000+  Add-­‐On  downloads  • 600+  shared  3rd  party  customers  • 14  EPiServer  developed    Add-­‐Ons  (by  2014)  

• 14  3rd  Party  Add-­‐Ons  • 70+  Wai+ng  List  for  Add-­‐Ons  

Feedback  • Gartner  “EPiServer  Add-­‐Ons  serve  as  another  differen+ator…”  • Forrester    “The  Add-­‐On  Program  executes  true  best  of  breed  extensibility”  • Shared  Customers  “We're  excited  about  the  launch  of  the  new  connector  and  the  possibility  of  even  easier  integra+on  between  these  two  key  plaKorms.”  

Page 34: World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing • Social Media Marketing ... • PIM • Marketing Automation • Analytics

#EPiSUMMIT

Add-Ons Future

•  New Analytics and Optimization Add-Ons •  70+ currently being evaluated •  Product Augmentation - Integration Service •  Want to hear from you!