1. CASE STUDYWORLD BANKEvoke
2010

2. EVOKEwas a free-to-play online social network game, sponsored by the World Bank Institute, that encouraged studentsto brainstorm ways to tackle some of the most pressing issues our world faces: poverty, pollution, violence.
3. By combining amazing design, a sturdy social network and worthy causes this was an instant recipe for success.
4. The game was a ten-week crash course in changing the world
5. View the trailer
6. To increase
playership
7. the World Bank utilised media on campus
8. PLUSPRCampus RadioNewspaperSocially Responsible SocietiesCareer CentersA Peer 2 Peer Network
9. .and Online, Mailers & Mobile Platforms
10. Awarded Social Media Superstar Award
2010 Youth Campus Campaign Awards
11. Campaign Reach
Campuses
Targeted
30
309,000+ Students Reached
12. Find more
case studies @
www.studentmarketing.co.za
0860 44 1234
Find more case studies @
www.studentmarketing.co.za
0860 44 1234