WORLD BUSINESS CLASSDutch down to the detail

KLM’s World Business ClassDutch down to the detail

KLM constructed its World Business Class down to the last detail. The introduction of the unique new full-flat seat is just one of the fea-tures that create even more comfort for our passengers. It comes stand-ard in our 787 Dreamliner as well as in all Boeing 747 and 777-200 air-craft, which have been redesigned and equipped with the new World Business Class. Next in line is the Boeing 777-300 fleet.

Dutch Design World-famous Dutch Design spe-cialists created a unique business class experience that enriches every passenger’s flight. The full cabin interior, including the new full-flat seats, were designed by Dutch Design icon Hella Jongerius. Dutch designer Marcel Wanders designed the tableware and the comfort bags were designed by Jan Taminiau. Even the meals and wines on board have a Dutch touch, as they are prepared in

cooperation with Michelin-awarded Dutch top chefs and selected by the famous Dutch wine specialist Hubrecht Duijker and the KLM wine panel.

Feel at homeWith Dutch Design at its heart, the World Business Class offers the perfect mix of comfort, individual-ity and personal space. The full-flat seat lets you sleep in a fully flat position, as though you’re in a real bed. And in our Boeing 787 Dreamliner every seat has direct aisle access. Together with the personal attention of our crew, the World Business Class has all the comforts of home and offers a memorable travel experience. We hope to welcome you on board soon!

President & CEO KLM Pieter Elbers

Full-flat seatintroduced by KLM Royal Dutch Airlines

Supreme comfort and more personal space

KLM introduces a full-flat seat made for its passengers’ comfort.

Full-flat seatThe new seat enables passengers to recline fully flat into a bed position, and is also one of the longest seats in the air. A real bed like this calls for comfortable accessories, such as a pillow. The positioning of the new full-flat seats in the cabin, the palette of warm colours that differ per seat, storage space and many smart design elements provide supreme comfort and more personal space. These full-flat seat characteristics together create a personal throne, designed to satisfy the passenger’s needs.

5 different colours The fabric of the new full-flat seat covers has the elegant style of a classic mens suit, made from the finest sheep’s wool and with a series of five subtle colours: aubergine, dark brown, night blue, cobalt and dark grey. The use of five different seat cover designs serves to differentiate one seat from the seats around it, drawing a distinction between ‘my space’ and ‘your space’. It’s a new level of personal comfort.

FULL-FLAT SEAT BOEING 787• full-flat sleeper seat: 2.00 m long• personal storage space with a KLM-designed mirror• extra privacy and comfort• personal entertainment system with a 16” screen, a touchscreen handset and a rich choice of movies and TV programmes• in-seat power and USB outlet• headphones socket, also for your own personal headset• Wi-Fi on board

FULL-FLAT SEAT BOEING 747 & 777-200• full-flat sleeper seat: 2.07 m long• personal storage• privacy screen • personal entertainment system with 17” screens• in-seat power

PRIVACY SCREEN BOEING 747 & 777-200Every seat is provided with a privacy screen for an even greater sense of personal space.

LIGHTING BOEING 747 & 777-200Every full-flat seat is provided with adjustable lighting, which creates a warm and friendly feel-at-home atmosphere. More comfort is provided by an extra control panel, which allows passengers to adjust the lighting and seat positions, while lying in full flat position. In addition, the lighting brings out the colour of the seats beautifully. It creates the feeling of sleeping under a soothing KLM blue sky.

Cabin interior designed by Hella Jongerius

Simplification, softening and enrichment

Hella Jongerius is one of the major designers today and a world-famous representative of Dutch design. She is known for the special way she fuses industry and craft, high and low tech, tradition and the contemporary.

Cabin interiorFor KLM’s World Business Class, Hella designed the new cabin interior. She crafted the compartment, from the carpet and curtains to the new full-flat seats. Hella’s approach – based on the starting points simplification, softening and enrichment – can be recognized in elements like handcrafted details, in the

way the distractions on board are minimized and in the use of warm colours. ExperienceHella Jongerius values KLM’s guts to not choose the safe route of impersonal mass production, instead truly focusing on the personal comfort of its passengers. ‘Feeling comfortable is not the same as experiencing comfort. If you understand that it’s all about the emotional state of a passenger, you cover a much bigger world than just designing soft seats. My aim was to convert the World Business Class into a feel-at-home class.’

CURTAINHella Jongerius wanted to create a poetic experience. Inspired by bead curtains, she designed a pattern that creates the optical effect of a half-transparent division. A technique called double-faced weaving was used to create this unique curtain textile.

CARPETIn close collaboration with a Dutch cradle-to-cradle carpet producer, a sustainable concept was developed, based on high-quality recycled materials. Old KLM stewardess uniforms were used to spin new yarn, which was incorporated into the blue details of the carpet. The new carpets are also made with Norwegian sheep’s wool, which until recently was mere waste material. KLM is now the first airline in aviation history to use cradle-to-cradle carpeting.

Tableware designed by Marcel Wanders

Feel like a first-class restaurant guest

Famous Dutch designer Marcel Wanders designs architectural, interior and industrial projects. He is most famous for his ‘Knotted Chair’, which has been acquired by the Museum of Modern Art in New York as part of its permanent collection.

UniqueMarcel created over 40 pieces of cutlery and tableware and adds new elements to the collection every year. Each piece is beautifully crafted and perfectly matched. His designs have an

unmistakably Dutch signature. Marcel Wanders on his work: ‘I wanted to make travellers feel like they are a first-class restaurant guest.’

Photography by: Erwin Olaf

TABLEWAREIn designing the new tableware elements, Marcel Wanders has taken into account the wishes of customers, the working procedures of cabin crew, as well as environmental considerations. For example KLM has reduced the environmental impact by limiting the weight of its tableware. The lighter the load on board an aircraft, the less fuel it burns, resulting in lower CO2 emissions.

Business Class meals created by Dutch top chefs

World Business Class meals are prepared by Dutch top chefs, who create ever-changing menus inspired by destinations and fresh products. Because taste at higher altitudes differs from taste on the ground, they tailor each meal accordingly.

KLM works exclusively with Michelin-awarded chefs such as Onno Kokmeijer, Sergio Herman, Margo Janse, Jonnie Boer and Richard Ekkebus. Until October 2016 Jacob-Jan Boerma will be responsible for the World Business Class meals.

Michelin-awardedDutch top chefs

MenusMeals consist of an appetizer, a main dish and a dessert. The menus vary regularly and the ingredients they use are ‘refreshingly genuine’: open, honest, accessible, intense and transparent.

Wine selectionby Hubrecht Duijker

Renowned Dutch wine specialist Hubrecht Duijker and the KLM wine panel know their wines. Hubrecht Duijker has written dozens of well-respected books on wine. Together with the Dutch top chefs KLM is working with, he selects wines from all overthe world.

Hubrecht Duijker and the wine panel are not only skilled in pairing wines to menus, but also understand the nuanced differences in taste that occur at high altitude. The result is a most exclusive on-board wine selection.

Delivering amost exclusivewine selection

Fashion designer Jan Taminiau designed the new comfort bags exclusively for KLM’s World Business Class. The award-winning fashion designer is world-famous for his graceful techniques and handcrafted haute couture.

Male & FemaleThe comfort bags come in male and female editions, and are created to enrich a passenger’s flight. Just like fashion, the design of the bags will change every so often in both design and colour.

Comfort bagsdesigned byJan Taminiau

Photography by: Mounir Raji

KLM believes that the journey is just as important as the destination, and strives to make each journey an inspired one. Luxury, attention to detail and personal care on an inter- continental flight is considered of extremely high importance.

Before departure Business Class passengers are allowed to easily tailor their flight to their travel plans. But there’s more. They also have extra baggage allowance, access to the KLM Crown Lounges and those of partners, and they can earn up to 175% Flying Blue Miles.

SkyPriorityWith SkyPriority service, travelling is even smoother. Checking in, dropping off baggage, passing through security checks and customs, boarding flights and picking up bags from the baggage belt – all with priority.

If a passenger travels KLM Business Class, or is a Flying Blue (or SkyTeam) Elite Plus member, he can simply follow the red SkyPriority signs – available at more and more airports worldwide.

Delft Blue housesBusiness Class passengers receive one of KLM’s famous Delft Blue miniature houses filled with genuine Dutch gin on every Business Class flight.

More informationFor more information about KLM’s new World Business Class visit www.klm.com/newwbc

World Business ClassAdditional service & personal care

KLM Houses app Download the KLM Houses app, available for iOS and Android, and keep track of the Delft Blue houses you already have with the built-in checklist. Collecting made easy!

Available for:

Read more about KLM’s new World Business Class on www.klm.com/newwbc